课程概述
This course is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship, and business development.
This course will introduce you to the concept of channel benefits, which focuses on HOW customers want to buy. This is a critical first step and represents the demand side of designing routes to markets. You will learn which channel benefits are most commonly desired by customers. Finally, you will gain frameworks for how to quantify and tradeoff these benefits so as to create a range of strategic options.
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1 - Marketing Channel Benefits 的 6 个评论（共 6 个）
创建者 Valeria L C R
•Apr 20, 2022
Incredible course to learn about Marketing Channels and how to use them properly in a business. The course is explained really well and with great examples.
创建者 Miquele S
•Jun 2, 2022
What a great course.
创建者 KATLA S K
•Sep 14, 2021
Good
创建者 Vineet S
•Jun 27, 2021
good
创建者 michael n
•Oct 29, 2021
This course was very helpful for understanding the impact of channel benefits in the market and helping me learn how to add value to a product or business with no changes to the actual product itself.
创建者 Vijaya S
•Jan 13, 2022
The quizes are poorly designed. 100% of the answers have to be correct to pass in contrast to 80% stated.
Entire video content is repeated in Week 4.
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