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Learner Reviews & Feedback for The Marketing Plan by IE Business School

4.6
stars
428 ratings

About the Course

Create your own Marketing Plan for your own product or service idea. In this course you will learn how to produce arguably the most important marketing tool for any business. Rather than simply learning the stages of The Marketing Plan, you will be asked each week to complete a peer graded assignment which will help you complete a simplified version of the plan. You will be required either to map the four crucial stages for your own product or service idea or use the Nissan Leaf case study (attached in the additional readings) in order to produce a professional example. Ramon Diaz Bernardo - a professor with over 20 years experience - will guide you through the four most important stages of The Marketing Plan: analysis, marketing strategy; the marketing mix and expected results. On this journey, he will conduct interviews with leading experts from international companies in marketing as well as invite students to join him for explanations and discussions. This excellent and unique course allows you not only to learn the essential parts of The Marketing Plan but also map out the future of your own business and take the first steps on the path to launching your own product....

Top reviews

HC

Mar 2, 2020

Excelente curso impartido por IE Business School. El profesor, inigualable, conocedor del contenido impartido y un excelente profesional. Gracias mil por permitirme dicha capacitacion.

EA

Dec 17, 2020

This course simplified everything that was learnt in the previous courses and gave a suitable straightforward approach to developing a marketing plan. The instructor was superb!

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51 - 75 of 81 Reviews for The Marketing Plan

By Jill M

Jul 2, 2020

Great Class. You really need to hold yourself up to the standards you want and there isn't much guidance in the way for format. Peer graded assignments provide easy grading but no real feedback on the work you've submitted.

By Valentina Y A

Apr 14, 2020

The course was in my opinion the best one out of the 4 course but the english subtitles were often wrong.

By Daya R

Oct 26, 2017

The course content is very good but the forums could be more active.

By Marina N N

Aug 23, 2020

great formative course, but it needs more in the practical part.

By Mostafa A M

Sep 17, 2016

Good presentation and performance,,,Thanks

By Ibrahim E

Nov 27, 2019

great

By Debbie D

Jul 2, 2020

This is the first subscription I cancelled. It was very difficult to get into the content. I also tend to have an issue with peer reviewed assignments and this course had multiple peer reviewed assignments. You are at someones mercy if you can even get someone to review it.

By Patrick W

Aug 24, 2020

Very little content. There is more intro music than useful info. The take aways would fit easily on 1/2 page. There are hundreds of websites that offer better, more condensed marketing info...and they are all free.

By Victor L

Jul 5, 2022

Very good course. Manages to cover the berth of the marketing plan, in a simple, easy to follow and engaging manner. Although it does not cover the topics in depth, and week 4 covers metrics and analytics in a rather superficial way, it manages to summarize the key aspects of developing a marketing plan and put everything in an easy-to-digest nutshell. I can take it from here and not only to develop a marketing plan for my own company, but also I feel better prepared to understand more specialized literature on the topic.

By Baldeo P

May 1, 2021

The way this course is designed and professors articulate subject, it is just awesome.

By Raza A S

Feb 7, 2023

Great learning experience. Very interesting course with real life examples and cases.

By Aabid A S

May 20, 2021

Honestly, mind-blowing, I am really happy and thankful.

By Khup S

Jan 18, 2023

I'm so glad to have studied this course. Thank you!

By Mónica M I P

May 15, 2023

Genial como todos! Excelente profesor e invitados!

By Dr.Mohamed B

Mar 15, 2021

It's one of the best courses I've ever seen

By QUANG Q N

Jul 2, 2022

The content is really valuable and useful!

By Fernando G S

Jul 11, 2022

Great course and profesional instructor.

By Ruweida I I

Dec 19, 2021

well needed course

By Jacqueline D V

Nov 19, 2022

Very helpful

By Igor K

Jun 26, 2021

Nice course

By Basma W

Mar 13, 2022

Great

By Patel S S

Jan 18, 2023

OK

By Mohsen F Y A

Jun 27, 2023

I had read many books and articles about the Marketing Plan, there was always a gap for a course that would practically explain all the information related to the Marketing Plan. This course was exactly what I wanted. I think that the course will improve by adding more examples.

By Yu-Ching C

Jul 18, 2021

The professor explained each phrase of the marketing plan clearly. It would be great if students can have professional review on their assignment besides peer-graded review.