Chevron Left
返回到 The Marketing Plan

学生对 IE商学院 提供的 The Marketing Plan 的评价和反馈

4.6
392 个评分

课程概述

Create your own Marketing Plan for your own product or service idea. In this course you will learn how to produce arguably the most important marketing tool for any business. Rather than simply learning the stages of The Marketing Plan, you will be asked each week to complete a peer graded assignment which will help you complete a simplified version of the plan. You will be required either to map the four crucial stages for your own product or service idea or use the Nissan Leaf case study (attached in the additional readings) in order to produce a professional example. Ramon Diaz Bernardo - a professor with over 20 years experience - will guide you through the four most important stages of The Marketing Plan: analysis, marketing strategy; the marketing mix and expected results. On this journey, he will conduct interviews with leading experts from international companies in marketing as well as invite students to join him for explanations and discussions. This excellent and unique course allows you not only to learn the essential parts of The Marketing Plan but also map out the future of your own business and take the first steps on the path to launching your own product....

热门审阅

HC

Mar 2, 2020

Excelente curso impartido por IE Business School. El profesor, inigualable, conocedor del contenido impartido y un excelente profesional. Gracias mil por permitirme dicha capacitacion.

EA

Dec 17, 2020

This course simplified everything that was learnt in the previous courses and gave a suitable straightforward approach to developing a marketing plan. The instructor was superb!

筛选依据:

26 - The Marketing Plan 的 50 个评论(共 74 个)

创建者 Alicia E

Sep 26, 2016

创建者 Elena H

Oct 19, 2020

创建者 CESAR A C C

Apr 15, 2021

创建者 Prathamesh J

Jul 19, 2020

创建者 Arien A G L

Nov 19, 2020

创建者 Ekow A

Dec 18, 2020

创建者 Astrilia T

Jul 5, 2020

创建者 Angelika Z

Nov 24, 2020

创建者 Karishma J

May 20, 2020

创建者 Shubham B

Jun 28, 2020

创建者 Hellen H P

Apr 25, 2020

创建者 Azeem I

Jun 1, 2020

创建者 Neeraj C

Aug 3, 2020

创建者 David A

Jul 9, 2020

创建者 Lizette A B E

Oct 5, 2020

创建者 Piyush B

Apr 29, 2020

创建者 Rakibul M

Sep 28, 2020

创建者 Abhishek G

Oct 27, 2016

创建者 Shabnam

Jun 16, 2020

创建者 Tamara A

Jan 7, 2017

创建者 Marike B

Aug 13, 2019

创建者 Shaurya s

May 19, 2020

创建者 Juan M

Jun 12, 2019

创建者 MinhBLN

Apr 20, 2020

创建者 KARTHIK K S

May 22, 2020