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学生对 IE商学院 提供的 The Marketing Plan 的评价和反馈

4.6
385 个评分
70 条评论

课程概述

Create your own Marketing Plan for your own product or service idea. In this course you will learn how to produce arguably the most important marketing tool for any business. Rather than simply learning the stages of The Marketing Plan, you will be asked each week to complete a peer graded assignment which will help you complete a simplified version of the plan. You will be required either to map the four crucial stages for your own product or service idea or use the Nissan Leaf case study (attached in the additional readings) in order to produce a professional example. Ramon Diaz Bernardo - a professor with over 20 years experience - will guide you through the four most important stages of The Marketing Plan: analysis, marketing strategy; the marketing mix and expected results. On this journey, he will conduct interviews with leading experts from international companies in marketing as well as invite students to join him for explanations and discussions. This excellent and unique course allows you not only to learn the essential parts of The Marketing Plan but also map out the future of your own business and take the first steps on the path to launching your own product....

热门审阅

HC

Mar 2, 2020

Excelente curso impartido por IE Business School. El profesor, inigualable, conocedor del contenido impartido y un excelente profesional. Gracias mil por permitirme dicha capacitacion.

EA

Dec 17, 2020

This course simplified everything that was learnt in the previous courses and gave a suitable straightforward approach to developing a marketing plan. The instructor was superb!

筛选依据:

26 - The Marketing Plan 的 50 个评论(共 71 个)

创建者 Alicia E

Sep 26, 2016

Not really good translation in the subtitles

创建者 Elena H

Oct 19, 2020

The course in itself, the professor and interviews excellent, but I would have liked for the students to be able to turn in assignments in a PDF or Power Point format. The instructions ask for graphics and charts, but the system did not allow for us to upload attachments not put any of these on the page. So the result is that the person (peer) grading was not grading fairly unable to verify responses. The last 2 assignments required financial information that was very difficult to display in the format given. Grading matrix did not coincide with assignment instructions. I strongly suggest that this be reviewed by someone from IE or staff.

创建者 CESAR A C C

Apr 15, 2021

EXCELENTE CURSO PARA MI APRENDIZAJE COMO PROFESIONAL EN INGENIERÍA INDUSTRIAL. MUCHAS GRACIAS. PERO TENGO PROBLEMAS PORQUE NO ME PERMITE INSCRIBIRME EN EL PROYECTO FINAL DE CAPSTONE PARA PODER OBTENER MI CERTIFICADO COMO ESPECIALISTA EN ESTRATEGIA DE MARKETING.

创建者 Prathamesh J

Jul 19, 2020

Excellent course. The content was explained in a methodical way. The professor was highly knowledgeable and guest interviews gave additional insights and made sure the course was not monotonous. The exercise made you implement the learning effectively.

创建者 Arien A G L

Nov 19, 2020

Muy bueno el curso...

Mi Proyecto es sobre Servicio y me costo un poco el ultimo modulo sobre el presupuesto...

Me hizo pensar mucho...

Gracias como siempre.. al Profesor,,,,, y su metodología de estudio...

创建者 Ekow A

Dec 18, 2020

This course simplified everything that was learnt in the previous courses and gave a suitable straightforward approach to developing a marketing plan. The instructor was superb!

创建者 Astrilia T

Jul 5, 2020

good course. but it will be easier if we can upload files for the assignment, instead of typing in the colums provided.

创建者 Angelika Z

Nov 24, 2020

Really good one, but if you are new to marketing start from the first course in the specialization.

创建者 Karishma J

May 20, 2020

Wonderful content and lots of learning involved. Thank You for providing wonderful course

创建者 Shubham B

Jun 28, 2020

I learned a lot of things about the marketing plan. Everything is well explained.

创建者 Hellen H P

Apr 25, 2020

Great course. Very well explained and good material for reading!!!

创建者 Azeem I

Jun 1, 2020

Great course to learn. Simple and easy to understand and apply

创建者 Neeraj C

Aug 3, 2020

It enabled me to improve my brand plan in real life

创建者 David A

Jul 9, 2020

Information in course was very quality and usefull/

创建者 Lizette A B E

Oct 5, 2020

REALLY USEFUL! I REALLY ENJOY IT!

创建者 Piyush B

Apr 29, 2020

That was very good session!

创建者 Rakibul M

Sep 28, 2020

Very informative course

创建者 Abhishek G

Oct 27, 2016

Great. Helped me a lot

创建者 Shabnam

Jun 16, 2020

Excellent Professor.

创建者 Tamara A

Jan 7, 2017

Truly great course.

创建者 Marike B

Aug 13, 2019

Great Course!

创建者 Shaurya s

May 19, 2020

EXCELLENT!

创建者 Juan M

Jun 12, 2019

Muy bueno!

创建者 MinhBLN

Apr 20, 2020

very good

创建者 KARTHIK K S

May 22, 2020

good