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学生对 IE商学院 提供的 The Marketing Plan 的评价和反馈

385 个评分
70 条评论


Create your own Marketing Plan for your own product or service idea. In this course you will learn how to produce arguably the most important marketing tool for any business. Rather than simply learning the stages of The Marketing Plan, you will be asked each week to complete a peer graded assignment which will help you complete a simplified version of the plan. You will be required either to map the four crucial stages for your own product or service idea or use the Nissan Leaf case study (attached in the additional readings) in order to produce a professional example. Ramon Diaz Bernardo - a professor with over 20 years experience - will guide you through the four most important stages of The Marketing Plan: analysis, marketing strategy; the marketing mix and expected results. On this journey, he will conduct interviews with leading experts from international companies in marketing as well as invite students to join him for explanations and discussions. This excellent and unique course allows you not only to learn the essential parts of The Marketing Plan but also map out the future of your own business and take the first steps on the path to launching your own product....



Mar 2, 2020

Excelente curso impartido por IE Business School. El profesor, inigualable, conocedor del contenido impartido y un excelente profesional. Gracias mil por permitirme dicha capacitacion.


Dec 17, 2020

This course simplified everything that was learnt in the previous courses and gave a suitable straightforward approach to developing a marketing plan. The instructor was superb!


51 - The Marketing Plan 的 71 个评论(共 71 个)

创建者 Jill M

Jul 2, 2020

Great Class. You really need to hold yourself up to the standards you want and there isn't much guidance in the way for format. Peer graded assignments provide easy grading but no real feedback on the work you've submitted.

创建者 Valentina Y A

Apr 14, 2020

The course was in my opinion the best one out of the 4 course but the english subtitles were often wrong.

创建者 Daya R

Oct 26, 2017

The course content is very good but the forums could be more active.

创建者 Marina N N

Aug 23, 2020

great formative course, but it needs more in the practical part.

创建者 LearNow E

Sep 17, 2016

Good presentation and performance,,,Thanks

创建者 Ibrahim E

Nov 27, 2019


创建者 Debbie D

Jul 2, 2020

This is the first subscription I cancelled. It was very difficult to get into the content. I also tend to have an issue with peer reviewed assignments and this course had multiple peer reviewed assignments. You are at someones mercy if you can even get someone to review it.

创建者 Patrick W

Aug 24, 2020

Very little content. There is more intro music than useful info. The take aways would fit easily on 1/2 page. There are hundreds of websites that offer better, more condensed marketing info...and they are all free.

创建者 Baldeo P

May 1, 2021

The way this course is designed and professors articulate subject, it is just awesome.

创建者 Aabid A S

May 20, 2021

Honestly, mind-blowing, I am really happy and thankful.

创建者 Dr.Mohamed B

Mar 15, 2021

It's one of the best courses I've ever seen

创建者 Ruweida I I

Dec 19, 2021

well needed course

创建者 Igor K

Jun 26, 2021

Nice course

创建者 Basma W

Mar 13, 2022


创建者 Yu-Ching C

Jul 18, 2021

The professor explained each phrase of the marketing plan clearly. It would be great if students can have professional review on their assignment besides peer-graded review.

创建者 Osei F

Feb 26, 2021

i have learnt alot about marketing plan and other important things concerning marketing

创建者 Kate S

Apr 14, 2020

the only missing piece is peer-review by Professors. other than that - all is great! :)

创建者 Varinder P S

Sep 23, 2021

The content and the instructor and the course is very clear and mind mapped very well.

创建者 Hnin N H

Jan 10, 2021


创建者 Martial B

Apr 23, 2022

Was supposed to be advanced course in Coursera, but to be honnest was more for beginners.

From the course itself : despite the SWOT analysis, no real tools given to you to allowi fine tuning your digital / off line marketing plan.

Submission was also a real nightmare as the system identify copy paste and did not allow you to copy your homeworks. A real lake of time.

I do not recommend