课程信息

49,083 次近期查看

学生职业成果

67%

完成这些课程后已开始新的职业生涯

70%

通过此课程获得实实在在的工作福利

25%

加薪或升职
可分享的证书
完成后获得证书
100% 在线
立即开始,按照自己的计划学习。
第 4 门课程(共 5 门)
可灵活调整截止日期
根据您的日程表重置截止日期。
完成时间大约为17 小时
英语(English)
字幕:英语(English)

您将获得的技能

Marketing PlanMarket AnalysisPlanningMarketing Strategy

学生职业成果

67%

完成这些课程后已开始新的职业生涯

70%

通过此课程获得实实在在的工作福利

25%

加薪或升职
可分享的证书
完成后获得证书
100% 在线
立即开始,按照自己的计划学习。
第 4 门课程(共 5 门)
可灵活调整截止日期
根据您的日程表重置截止日期。
完成时间大约为17 小时
英语(English)
字幕:英语(English)

讲师

提供方

IE商学院 徽标

IE商学院

教学大纲 - 您将从这门课程中学到什么

内容评分Thumbs Up96%(1,046 个评分)Info
1

1

完成时间为 6 小时

Analysis

完成时间为 6 小时
10 个视频 (总计 53 分钟), 2 个阅读材料, 1 个测验
10 个视频
The marketing plan: interview with Veronica Santos.6分钟
The Marketing Plan definition.5分钟
Objectives and structure of The Marketing Plan.6分钟
The 4 main parts of a marketing plan.5分钟
Critical elements of the external analysis.5分钟
Critical elements of the internal analysis.4分钟
The SWOT Matrix.6分钟
The Nissan Leaf case.5分钟
How to complete assignment 1: analysis.3分钟
2 个阅读材料
The Nissan Leaf Case1小时
The manager's guide to competitive marketing strategies - Norton, Paley.1 小时 30 分
2

2

完成时间为 5 小时

Marketing Strategy

完成时间为 5 小时
8 个视频 (总计 55 分钟), 2 个阅读材料, 1 个测验
8 个视频
What is marketing strategy?5分钟
Marketing strategy definition.10分钟
Financial and non-financial objectives.4分钟
The customer attraction vs customer retention dilemma.7分钟
Identifying the best target segment for your product or service.9分钟
How to identify the best positioning for your product or service?9分钟
How to complete assignment 2: marketing strategy.4分钟
2 个阅读材料
The Marketing Plan - Multimedia45分钟
Marketing decision making and the management of pricing successful business tools.1 小时 30 分
3

3

完成时间为 3 小时

Marketing Mix Implementation

完成时间为 3 小时
13 个视频 (总计 75 分钟)
13 个视频
Marketing mix definition: short-term and tactics vs long-term tactics.7分钟
Deciding product strategy: the product lifecycle.4分钟
Deciding product strategy: product levels.5分钟
Deciding product strategy: branding strategy.5分钟
An interview with Martin Boehm.4分钟
Pricing strategy.8分钟
Distribution channels: interview with Maria Teresa Aranzabal.6分钟
Distribution channel strategy.7分钟
Integrated communication strategy: an interview with Eda Sayin.7分钟
How to build an integrated communication strategy: part 1.6分钟
How to build an integrated communication strategy: part 2.5分钟
How to complete assignment 3: marketing mix implementation?4分钟
4

4

完成时间为 3 小时

Expected results

完成时间为 3 小时
10 个视频 (总计 58 分钟)
10 个视频
Interview with Luis Rodriguez Baptista.9分钟
The expected results definition.3分钟
Metrics for financial objectives.7分钟
Metrics for non-financial objectives: brand awareness5分钟
Metrics for non-financial objectives: social media brand.4分钟
Metrics for strategic objectives.6分钟
Metrics for customer objectives.6分钟
The Marketing Plan budget.8分钟
How to complete assignment 4: expected results?3分钟

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关于 营销战略 专项课程

Do you hear the word “marketing” on a daily basis, but aren’t sure what marketing really is or why your business needs it? Do you know that marketing is important to your company, product, or service, but aren’t sure where to start? Cover the concepts and tools you need to successfully develop a marketing strategy for a business, product or service. Begin by understanding consumers and the main market research techniques, then learn how to correctly segment, target and position your product to achieve success. Continue by analyzing the four critical areas in marketing, the famous four Ps of Product, Price, Promotion and Place. Finally, get the backing your ideas deserve and communicate the actions through a Marketing Plan. In the final capstone project you will develop a Marketing Plan for a product or service....
营销战略

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