This course provides you with skills to optimize your social media marketing efforts. Learn to evaluate and interpret the results of your advertising campaigns. Learn how to assess advertising effectiveness through lift studies and optimize your campaigns with A/B testing. Understand how advertising effectiveness is measured across platforms and devices, learn how to evaluate the ROI of your marketing, and master how to communicate your social media marketing results to others in the company.
本课程是 Facebook 社交媒体营销 专业证书 专项课程的一部分
提供方
Facebook 社交媒体营销 专业证书Facebook课程信息
13,534 次近期查看
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
第 5 门课程（共 5 门）
可灵活调整截止日期
根据您的日程表重置截止日期。
初级
Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.
完成时间大约为8 小时
英语（English）
字幕：英语（English）
您将学到的内容有
Understand different techniques used to measure the effectiveness of marketing campaigns across channels
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Present and communicate your findings to a team
您将获得的技能
Marketing OptimizationDigital MarketingDigital AnalyticsMarketing StrategyCommunication
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
第 5 门课程（共 5 门）
可灵活调整截止日期
根据您的日程表重置截止日期。
初级
Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.
完成时间大约为8 小时
英语（English）
字幕：英语（English）
提供方
Facebook builds technologies that help people connect with friends and family, find communities, and grow businesses. On successful completion of the Facebook Social Media Marketing Certificate, you'll instantly have a personal portfolio of work to showcase your talents to prospective digital marketing employers.
教学大纲 - 您将从这门课程中学到什么
完成时间为 3 小时
Evaluate Your Marketing Results Against Goals
This week you’ll learn all about how to align metrics with your marketing goals and data analysis techniques. You’ll gain an understanding of common terms, such as return on investment and lifetime value, and learn how to calculate them.
完成时间为 3 小时
14 个视频 （总计 80 分钟）, 5 个阅读材料, 4 个测验
14 个视频
Measure and Optimize Social Media Marketing Campaigns Course Introduction2分钟
Introduction to Anke Audenaert2分钟
Careers in Digital Marketing5分钟
Evaluate Your Marketing Results Against Goals Overview1分钟
Align metrics with common marketing goals8分钟
Data and Reports to Evaluate Performance7分钟
Understanding ROAS and ROI12分钟
Understanding Cost per Result10分钟
Understanding Customer Lifetime Value9分钟
ROAS and ROI Example4分钟
Cost per Result Example3分钟
Customer Lifetime Value Example4分钟
Evaluate Your Marketing Results Against Goals Conclusion1分钟
5 个阅读材料
Measure and Optimize Social Media Marketing Campaigns Course Syllabus10分钟
How to Be Successful in This Course10分钟
Professional Certificate Job Search Resources Overview10分钟
Community Guidelines10分钟
Reporting in Facebook Ads Manager Overview10分钟
4 个练习
ROAS & ROI Practice Quiz15分钟
Cost Per Result Practice Quiz10分钟
LTV Practice Quiz10分钟
Evaluate Your Marketing Results Against Goals Quiz20分钟
完成时间为 2 小时
Measure Your Advertising Effectiveness
In the second week, you’ll learn how to evaluate the success of your advertising campaigns. You’ll learn to evaluate campaign results reports and you’ll learn how lift studies can help you determine the impact of your campaign.
完成时间为 2 小时
7 个视频 （总计 41 分钟）, 2 个阅读材料, 2 个测验
7 个视频
What Are Experiments?4分钟
Using Experiments to Measure Advertising Effectiveness6分钟
Experiments to Measure Ad Effectiveness on Facebook12分钟
Creating a Brand Survey Test and a Holdout Test8分钟
Interpreting the Results of Brand Surveys and Holdout Tests5分钟
Measure Your Advertising Effectiveness Conclusion1分钟
2 个阅读材料
Connecting data with the Facebook Pixel, SDK and Conversion API10分钟
Data and Privacy in Online Advertising10分钟
2 个练习
Introduction to Advertising Effectiveness Measurements Practice Quiz10分钟
Measure Your Advertising Effectiveness Quiz20分钟
完成时间为 2 小时
Optimize Your Ad Campaigns
In the third week, you’ll learn to optimize advertising using A/B testing and you’ll learn how attribution can help you to evaluate and optimize your advertising strategy across different platforms.
完成时间为 2 小时
7 个视频 （总计 49 分钟）, 1 个阅读材料, 2 个测验
7 个视频
Set Up an A/B Test7分钟
Interpret Results of an A/B Test4分钟
Measuring Across Channels with Media Mix Models6分钟
Measuring Across Channels with Attribution14分钟
Challenges When Measuring Across Channels6分钟
Optimize Your Ad Campaigns Conclusion1分钟
1 个阅读材料
Summary of Attribution Models 10分钟
2 个练习
Optimize within a Campaign with A/B Testing Practice Quiz10分钟
Optimize Your Ad Campaigns Quiz20分钟
完成时间为 1 小时
Communicate Your Marketing Results
This week, you’ll learn how to tell the full story of your campaign and communicate its results to a larger audience in an effective presentation. You’ll learn how to tell a clear story with data and focus on the insights that will help determine the next steps in your marketing efforts.
完成时间为 1 小时
7 个视频 （总计 49 分钟）, 1 个阅读材料, 2 个测验
7 个视频
Presenting Your Campaign Results (Applied)7分钟
Telling a Clear Story With Data6分钟
Communicating in a Presentation9分钟
Example: MFreshFlowers12分钟
Communicate Your Marketing Results Conclusion1分钟
Congratulations!1分钟
1 个阅读材料
Template for a presentation10分钟
2 个练习
Telling Your Full Campaign Story Practice Quiz10分钟
Communicate Your Marketing Results Quiz20分钟
关于 Facebook 社交媒体营销 专业证书
Whether you’ve been tinkering with social media platforms for your business already or are completely new to the field of digital marketing, you’ve come to the right place. This five-course program, developed by digital marketing experts at Aptly together with Facebook marketers, includes industry-relevant curriculum designed to prepare you for an entry-level role in social media marketing.
常见问题
我什么时候能够访问课程视频和作业？
我订阅此证书后会得到什么？
还有其他问题吗？请访问 学生帮助中心。
