This course provides you with the skills to optimize your social media marketing efforts. Learn to evaluate and interpret the results of your advertising campaigns. Learn how to assess advertising effectiveness through lift studies and optimize your campaigns with split testing. Understand how advertising effectiveness is measured across platforms and devices, learn how to evaluate the ROI of your marketing, and master how to communicate your social media marketing results to others in the company.
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课程信息
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第 5 门课程（共 6 门）
初级
Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.
完成时间大约为8 小时
英语（English）
字幕：英语（English）, 西班牙语（Spanish）, 巴西葡萄牙语, 阿拉伯语（Arabic）
您将学到的内容有
Understand different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Present and communicate the results of your campaign to a team
您将获得的技能
- Marketing Optimization
- Digital Marketing
- Digital Analytics
- Marketing Strategy
- Communication
可灵活调整截止日期
根据您的日程表重置截止日期。
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
第 5 门课程（共 6 门）
初级
Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.
完成时间大约为8 小时
英语（English）
字幕：英语（English）, 西班牙语（Spanish）, 巴西葡萄牙语, 阿拉伯语（Arabic）
提供方
元信息
Meta builds technologies that help people connect with friends and family, find communities, and grow businesses. On successful completion of the Meta Social Media Marketing Certificate or Meta Marketing Analytics Certificate, you'll gain access to the Meta Certification Career Network—a job search platform with 170+ employers looking to hire.
授课大纲 - 您将从这门课程中学到什么
完成时间为 4 小时
Evaluate Your Marketing Results Against Goals
This week you’ll learn all about how to align metrics with your marketing goals and data analysis techniques. You’ll gain an understanding of common terms, such as return on investment and lifetime value, and learn how to calculate them.
完成时间为 4 小时
14 个视频 （总计 80 分钟）, 7 个阅读材料, 4 个测验
完成时间为 2 小时
Measure Your Advertising Effectiveness
In the second week, you’ll learn how to evaluate the success of your advertising campaigns. You’ll learn to evaluate campaign results reports and you’ll learn how lift studies can help you determine the impact of your campaign.
完成时间为 2 小时
7 个视频 （总计 41 分钟）, 2 个阅读材料, 2 个测验
完成时间为 2 小时
Optimize Your Ad Campaigns
In the third week, you’ll learn to optimize advertising using A/B testing and you’ll learn how attribution can help you to evaluate and optimize your advertising strategy across different platforms.
完成时间为 2 小时
7 个视频 （总计 49 分钟）, 1 个阅读材料, 2 个测验
完成时间为 1 小时
Communicate Your Marketing Results
This week, you’ll learn how to tell the full story of your campaign and communicate its results to a larger audience in an effective presentation. You’ll learn how to tell a clear story with data and focus on the insights that will help determine the next steps in your marketing efforts.
完成时间为 1 小时
7 个视频 （总计 49 分钟）, 1 个阅读材料, 2 个测验
审阅
来自MEASURE AND OPTIMIZE SOCIAL MEDIA MARKETING CAMPAIGNS的热门评论
由 SP 提供Jan 18, 2021
A very complete course with the new trends and news of digital marketing. We provide ourselves with tools and advice that make our work an experience of creativity and personal growth. Thanks a lot!
由 RR 提供Jan 28, 2021
An extremely important course on the art of measuring and optimizing social media marketing campaigns along with super tips on presentation do's and don'ts! UNMISSABLE for social media marketers!
由 SE 提供Dec 27, 2020
This course was the most challenging of them all. There were a lot of math word problems in the first module and math was never a strong point for me in college. Overall, very informative course.
由 NM 提供Mar 14, 2021
Anke Audenaert is an excellent instructor, always well prepared to break down all concepts into simple, memorable and easy to understand blocks of a bigger and interesting story.
关于 Facebook 社交媒体营销 专业证书
Whether you’ve been tinkering with social media platforms for your business already or are completely new to the field of digital marketing, you’ve come to the right place. This six-course program, developed by digital marketing experts at Aptly together with Facebook marketers, includes an industry-relevant curriculum designed to prepare you for an entry-level role in social media marketing.
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