课程信息
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第 1 门课程(共 4 门)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

英语(English)

字幕:英语(English)

您将学到的内容有

  • Check

    Analyze recording contract provisions

  • Check

    Assess the various rights that make up the copyright bundle of rights

  • Check

    Discuss the roles of the personal manager, business manager, road manager, agents, road crew, and attorneys

  • Check

    Examine the importance of having written agreements that outline the duties and obligations of various parties

您将获得的技能

Music businessRevenue streamsTeambuildingCopyrightContracts

第 1 门课程(共 4 门)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间为 3 小时

The Music Industry

This week, you'll learn about the history of the music industry, dating back to 1900. You'll also learn about recent technological advances have changed the music industry.

...
6 个视频 (总计 62 分钟), 10 个阅读材料, 2 个测验
6 个视频
1900-195012分钟
1950 - 200012分钟
Napster and Beyond9分钟
Today's Music Industry Structure16分钟
Week 1 Recap2分钟
10 个阅读材料
Welcome to Music Business Foundations10分钟
Meet Your Teaching Assistants10分钟
Connect with Your Classmates10分钟
Getting to Know You10分钟
Learner Support10分钟
Earn A Course Certificate10分钟
Week 1 Learning Targets10分钟
Rigor Mortis (1977)10分钟
New Millennium Innovators: iTunes and Spotify10分钟
The Future of the Music Industry10分钟
2 个练习
What Are Your Goals?8分钟
Week 1 Quiz20分钟
2
完成时间为 3 小时

Recording Agreements

This week, you'll learn the ins and outs of recording agreements and why they are important. You'll learn what royalties and advances are and how they are calculated. You'll also learn about 360 degree or "all-in" deals.

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14 个视频 (总计 118 分钟), 5 个阅读材料, 1 个测验
14 个视频
Royalties10分钟
Third Party Licensing7分钟
Breakage Deductions6分钟
Free Goods2分钟
Reserves7分钟
Streaming Services10分钟
Advances and Recording Budgets10分钟
360 Deals or "All-In" Deals9分钟
Neil Jacobson on 360 Degree Deals12分钟
Richard Blackstone on 360 Degree Deals1分钟
Week 2 Recap2分钟
5 个阅读材料
Exclusive Recording Contract10分钟
Royalties: Controversy10分钟
Music and How the Money Flows10分钟
Weighing the Options10分钟
360 Deals: An Industry Reaction to the Devaluation of Recorded Music10分钟
1 个练习
Week 2 Quiz20分钟
3
完成时间为 2 小时

Copyright Basics

This week will focus on copyright law. You'll learn about the history of copyright. You'll learn about the various types of rights and when copyright infringement occurs. You'll also learn how to register your creative works with the United States Copyright Office.

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9 个视频 (总计 71 分钟), 3 个阅读材料, 1 个测验
9 个视频
Forms PA and SR8分钟
Bundle of Rights18分钟
Bundle of Rights That Relate to the Sound Recording8分钟
Copyright Infringement8分钟
Fair Use4分钟
Week 3 Recap2分钟
3 个阅读材料
Download Forms PA and SR10分钟
Examples of Derivative Work10分钟
Infringement Court Cases10分钟
1 个练习
Week 3 Quiz20分钟
4
完成时间为 2 小时

Managers, Agents, and Attorneys

This week outlines the various roles in the Music Business Team - Managers, Agents, and Attorneys. You'll also learn how to negotiate a contract for each of these roles.

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13 个视频 (总计 86 分钟), 2 个阅读材料, 1 个测验
13 个视频
Personal Manager Commissions8分钟
Contract Term1分钟
Fiduciary Responsibilities3分钟
The IT Factor5分钟
The Importance of a Fan-Engaging Show11分钟
Business and Road Managers6分钟
Booking Agents4分钟
Regulations of Managers and Agents13分钟
Entertainment Attorneys9分钟
Week 4 Recap1分钟
2 个阅读材料
Thank You and Good Luck10分钟
Music Business Foundations Course Evaluation10分钟
1 个练习
Week 4 Quiz22分钟
4.9
290 个审阅Chevron Right

52%

完成这些课程后已开始新的职业生涯

41%

通过此课程获得实实在在的工作福利

14%

加薪或升职

来自音乐商务基础的热门评论

创建者 BDOct 23rd 2017

This course was very useful and important to me, I plan on venturing in the music world very soon and knowing/ equipping myself with all of these will come in pretty handy for me. Thank you immensely.

创建者 DKFeb 22nd 2016

I advise this great course to everybody who wants to learn more about music industry in general, music business principles and tricks, including all types of agreements and principal actors.

讲师

Avatar

John P. Kellogg

Assistant Chair
Music Business/Management

关于 伯克利音乐学院

Berklee College of Music was founded on the revolutionary principle that the best way to prepare students for careers in music is through the study and practice of contemporary music. For more than half a century, the college has evolved to reflect the state of the art of music and the music business. Berklee serves distance learners worldwide through its award-winning online extension school, Berklee Online....

关于 Music Business 专项课程

This specialization will give you the knowledge, both theoretical and practical, to launch your career in the music business as an artist, manager, agent, and/or producer. You will begin with Music Business Foundations, which provides a broad overview of the music business, including a history of the industry as well as the various roles that exist and how they relate to one another. You will learn how record contracts are structured as well as a basic overview of copyright law. From there, you will complete Navigating the Music Business, designed for both musical artists and those who wish to work with artists. This course will help you identify the unique elements of artist identity and provide you with the practical business know-how you’ll need to build a fanbase and successfully run a crowdfunding campaign. Next, you will complete Copyright Law in the Music Business, which gets to the heart of compensation and revenue in the music business. You will have the opportunity to unpack high-profile copyright law cases involving world-renowned artists, gaining a better understanding of how to leverage the law to their benefit. Finally, you will complete Creativity and Entrepreneurship, in which you’ll learn what it takes to be an effective entrepreneur in the music business, learning skills that are essential for thriving in an ever-changing industry....
Music Business

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