课程信息
4.9
933 ratings
260 reviews
This course has been developed to provide students with the latest instruction on the best way for creators, consumers, and facilitators to navigate the resurgence of one of the world’s most exciting industries: the music business. Three things are clear about today’s music industry: The consumption of music is expanding at the greatest rate in history and from the most portals ever imagined, the cost of producing music is decreasing, and the number of artists creating and seeking to expose their work and develop careers through the Internet has increased dramatically. Whether you’re a music creator, consumer, or facilitator of this process, you’ll want to understand the history, underpinnings, and basics of the music business. Course author John Kellogg—administrator, educator, entertainment lawyer, performer, and radio and television personality—offers students the opportunity to learn the fundamental principles of the developing new music business, for now and into the future. What you'll learn: -- The basic history of the music industry and today's business trends -- How recording agreements are formulated -- The basics of copyright law as it pertains to the music business -- The role of agents, managers, attorneys, and specific business entities...
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100% 在线课程

立即开始,按照自己的计划学习。
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建议:4 weeks of study, 3-6 hours/week

完成时间大约为11 小时
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English

字幕:English
Stacks

Course 1 of 3 in the

Globe

100% 在线课程

立即开始,按照自己的计划学习。
Calendar

可灵活调整截止日期

根据您的日程表重置截止日期。
Clock

建议:4 weeks of study, 3-6 hours/week

完成时间大约为11 小时
Comment Dots

English

字幕:English

教学大纲 - 您将从这门课程中学到什么

1

章节
Clock
完成时间为 3 小时

The Music Industry

This week, you'll learn about the history of the music industry, dating back to 1900. You'll also learn about recent technological advances have changed the music industry. ...
Reading
6 个视频(共 62 分钟), 10 个阅读材料, 2 个测验
Video6 个视频
1900-195012分钟
1950 - 200012分钟
Napster and Beyond9分钟
Today's Music Industry Structure16分钟
Week 1 Recap2分钟
Reading10 个阅读材料
Welcome to Music Business Foundations10分钟
Meet Your Teaching Assistants10分钟
Connect with Your Classmates10分钟
Getting to Know You10分钟
Learner Support10分钟
Earn A Course Certificate10分钟
Week 1 Learning Targets10分钟
Rigor Mortis (1977)10分钟
New Millennium Innovators: iTunes and Spotify10分钟
The Future of the Music Industry10分钟
Quiz2 个练习
What Are Your Goals?8分钟
Week 1 Quiz20分钟

2

章节
Clock
完成时间为 3 小时

Recording Agreements

This week, you'll learn the ins and outs of recording agreements and why they are important. You'll learn what royalties and advances are and how they are calculated. You'll also learn about 360 degree or "all-in" deals....
Reading
14 个视频(共 118 分钟), 5 个阅读材料, 1 个测验
Video14 个视频
The Importance of Recording Agreements17分钟
Contract Provisions17分钟
Royalties10分钟
Third Party Licensing7分钟
Breakage Deductions6分钟
Free Goods2分钟
Reserves7分钟
Streaming Services10分钟
Advances and Recording Budgets10分钟
360 Deals or "All-In" Deals9分钟
Neil Jacobson on 360 Degree Deals12分钟
Richard Blackstone on 360 Degree Deals1分钟
Week 2 Recap2分钟
Reading5 个阅读材料
Exclusive Recording Contract10分钟
Royalties: Controversy10分钟
Music and How the Money Flows10分钟
Weighing the Options10分钟
360 Deals: An Industry Reaction to the Devaluation of Recorded Music10分钟
Quiz1 个练习
Week 2 Quiz20分钟

3

章节
Clock
完成时间为 2 小时

Copyright Basics

This week will focus on copyright law. You'll learn about the history of copyright. You'll learn about the various types of rights and when copyright infringement occurs. You'll also learn how to register your creative works with the United States Copyright Office. ...
Reading
9 个视频(共 71 分钟), 3 个阅读材料, 1 个测验
Video9 个视频
The Importance of Copyright3分钟
History of Copyright14分钟
Forms PA and SR8分钟
Bundle of Rights18分钟
Bundle of Rights That Relate to the Sound Recording8分钟
Copyright Infringement8分钟
Fair Use4分钟
Week 3 Recap2分钟
Reading3 个阅读材料
Download Forms PA and SR10分钟
Examples of Derivative Work10分钟
Infringement Court Cases10分钟
Quiz1 个练习
Week 3 Quiz20分钟

4

章节
Clock
完成时间为 2 小时

Managers, Agents, and Attorneys

This week outlines the various roles in the Music Business Team - Managers, Agents, and Attorneys. You'll also learn how to negotiate a contract for each of these roles. ...
Reading
13 个视频(共 86 分钟), 2 个阅读材料, 1 个测验
Video13 个视频
The Role of the Personal Manager12分钟
Traits of the Successful Personal Manager7分钟
Personal Manager Commissions8分钟
Contract Term1分钟
Fiduciary Responsibilities3分钟
The IT Factor5分钟
The Importance of a Fan-Engaging Show11分钟
Business and Road Managers6分钟
Booking Agents4分钟
Regulations of Managers and Agents13分钟
Entertainment Attorneys9分钟
Week 4 Recap1分钟
Reading2 个阅读材料
Thank You and Good Luck10分钟
Music Business Foundations Course Evaluation10分钟
Quiz1 个练习
Week 4 Quiz22分钟
4.9
Direction Signs

33%

完成这些课程后已开始新的职业生涯
Briefcase

83%

通过此课程获得实实在在的工作福利
Money

11%

加薪或升职

热门审阅

创建者 BDOct 23rd 2017

This course was very useful and important to me, I plan on venturing in the music world very soon and knowing/ equipping myself with all of these will come in pretty handy for me. Thank you immensely.

创建者 DKFeb 22nd 2016

I advise this great course to everybody who wants to learn more about music industry in general, music business principles and tricks, including all types of agreements and principal actors.

讲师

John P. Kellogg

Assistant Chair
Music Business/Management

关于 Berklee College of Music

Berklee College of Music was founded on the revolutionary principle that the best way to prepare students for careers in music is through the study and practice of contemporary music. For more than half a century, the college has evolved to reflect the state of the art of music and the music business. Berklee serves distance learners worldwide through its award-winning online extension school, Berklee Online....

关于 Music Business 专项课程

This specialization will give you the knowledge, both theoretical and practical, to launch your career in the music business as an artist, manager, agent, and/or producer. You will begin with Music Business Foundations, which provides a broad overview of the music business, including a history of the industry as well as the various roles that exist and how they relate to one another. You will learn how record contracts are structured as well as a basic overview of copyright law. From there, you will complete Navigating the Music Business, designed for both musical artists and those who wish to work with artists. This course will help you identify the unique elements of artist identity and provide you with the practical business know-how you’ll need to build a fanbase and successfully run a crowdfunding campaign. Next, you will complete Copyright Law in the Music Business, which gets to the heart of compensation and revenue in the music business. You will have the opportunity to unpack high-profile copyright law cases involving world-renowned artists, gaining a better understanding of how to leverage the law to their benefit. Finally, you will complete Creativity and Entrepreneurship, in which you’ll learn what it takes to be an effective entrepreneur in the music business, learning skills that are essential for thriving in an ever-changing industry....
Music Business

常见问题

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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