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音乐商务基础, 伯克利音乐学院

1,055 个评分
279 个审阅


This course has been developed to provide students with the latest instruction on the best way for creators, consumers, and facilitators to navigate the resurgence of one of the world’s most exciting industries: the music business. Three things are clear about today’s music industry: The consumption of music is expanding at the greatest rate in history and from the most portals ever imagined, the cost of producing music is decreasing, and the number of artists creating and seeking to expose their work and develop careers through the Internet has increased dramatically. Whether you’re a music creator, consumer, or facilitator of this process, you’ll want to understand the history, underpinnings, and basics of the music business. Course author John Kellogg—administrator, educator, entertainment lawyer, performer, and radio and television personality—offers students the opportunity to learn the fundamental principles of the developing new music business, for now and into the future. What you'll learn: -- The basic history of the music industry and today's business trends -- How recording agreements are formulated -- The basics of copyright law as it pertains to the music business -- The role of agents, managers, attorneys, and specific business entities...


创建者 BD

Oct 23, 2017

This course was very useful and important to me, I plan on venturing in the music world very soon and knowing/ equipping myself with all of these will come in pretty handy for me. Thank you immensely.

创建者 DK

Feb 22, 2016

I advise this great course to everybody who wants to learn more about music industry in general, music business principles and tricks, including all types of agreements and principal actors.


268 个审阅

创建者 Gerdus Lategan

Mar 13, 2019

I don't give full marks

创建者 David Boller

Mar 05, 2019

It is 2019 This is OUTDATED

创建者 Vincent Wortmann

Feb 14, 2019

Thank you, Mr. Kellogg! I loved hearing the stories of your personal experiences.

创建者 галактионова нина владимировна

Feb 09, 2019

great and useful for my future career! thanks to the mentor, lectures are very detailed!

创建者 Théo Tavernier

Feb 08, 2019


创建者 Rosamélia Assis Leone de Sousa

Feb 05, 2019

Teacher is great and the lessons are the same. Highly recommend it!

创建者 Cynthia Alvarado Abarca

Jan 18, 2019


创建者 Roniel Vallejo

Dec 31, 2018

Learned a lot! Professor is really knowledgeable in the field!

创建者 Pau Barbarà Mir

Dec 26, 2018

Simple, fast and very useful to dip your toe and get to known the basics of the music business!

创建者 mansi gupta

Dec 20, 2018

its easy