课程信息
4.6
103 个评分
25 个审阅
This course will examine the music industry in the United States, with the unique perspective gained by Vanderbilt University’s location in Nashville, TN. Nashville is a major center of music in the United States, and the music created here has a global reach, particularly in the country, rock, pop, singer-songwriter, and Americana genres. However, students will learn that the basic principles of recording, marketing, copyright, licensing, and live performance are the same, regardless of musical style or genre. The music business is one of the most rapidly changing industries in the US today. It is also an industry filled with contradiction, and media headlines and anecdotal stories often add to the confusion. Here are just a few statements paraphrased from recent news stories: * The music business has collapsed * Demand for music is expanding at the greatest rate in history * Historic recording studios are closing at an alarming rate * More people are making recordings than ever before * Musicians usually lose money touring * Musicians usually make money touring * Major artist pulls songs off streaming services because they don’t pay fairly * Major artist makes a fortune from streaming services * People won’t buy records anymore * Vinyl record sales are soaring This course will attempt to make sense of these seemingly contradictory trends and data, outline the basic structure and mechanisms of today’s music industry, and encourage students to think critically and entrepreneurially about the future of music. Leaders from various areas of the music business will lend their perspectives through in-depth interviews, and footage from a recording session will give learners a behind the scenes look at how a song goes from the spark of an idea hummed into a cell phone to a finished recording. Participants will grapple with questions about art and commerce which are both timeless and crucially important today, and will emerge from this course with tools allowing them to make more informed decisions as creators, promoters, and consumers of music. Course launches February 19, 2016....
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100% 在线课程

立即开始,按照自己的计划学习。
Calendar

可灵活调整截止日期

根据您的日程表重置截止日期。
Clock

Approx. 17 hours to complete

建议:3 hours/week...
Comment Dots

English

字幕:English...
Globe

100% 在线课程

立即开始,按照自己的计划学习。
Calendar

可灵活调整截止日期

根据您的日程表重置截止日期。
Clock

Approx. 17 hours to complete

建议:3 hours/week...
Comment Dots

English

字幕:English...

教学大纲 - 您将从这门课程中学到什么

Week
1
Clock
完成时间为 3 小时

Recording & Record Labels, Part 1

Part 1 of this module will cover the basics of audio recording. You’ll learn about the pros and cons of home vs. studio recording, hear perspectives from both home and professional studio owners, and learn about different jobs and roles in recording environments. Finally, you will watch the evolution of the theme song for our course, starting with a rough demo sung into a phone recording app, and following through to the end of the recording session with professional musicians in Nashville....
Reading
9 个视频(共 147 分钟), 1 个测验
Video9 个视频
Home Recording3分钟
Interview: Dave Coleman43分钟
Professional Studio Recording2分钟
Interview: John McBride55分钟
A Walk Through Blackbird Studio12分钟
Studio Jobs & Roles3分钟
Home vs Studio4分钟
Evolution of a Song Recording19分钟
Quiz1 个练习
Module 1, Part 1 Quiz16分钟
Week
2
Clock
完成时间为 2 小时

Recording & Record Labels, Part 2

Week 2 of the Recording & Record Labels module considers questions about education and the music business (and includes an interview with a music school dean), reviews the history of audio formats with an on-location visit to a popular music archive, and outlines the differences between major and independent record labels. At the end of this module, you will be asked to think about the current state of the recording industry, and consider questions about the value of recorded music in a rapidly shifting environment. What is a recording worth?...
Reading
9 个视频(共 60 分钟), 1 个阅读材料, 1 个测验
Video9 个视频
Interview: Mark Wait9分钟
A History of Audio Formats6分钟
Hands On with Audio Formats21分钟
A Performance & Cylinder Recording: Greg Reish4分钟
Major Record Labels3分钟
Independent Record Labels3分钟
Current State of the Recording Industry4分钟
Conclusion: What's a Recording Worth?3分钟
Reading1 个阅读材料
Module 1 Recommended Reading10分钟
Quiz1 个练习
Module 1, Part 2 Quiz18分钟
Week
3
Clock
完成时间为 2 小时

Copyright & Publishing

In this module, learners will wade into the complicated world of music copyright and publishing. Interviews with an executive from a performing rights organization and another music school dean with a background in publishing and intellectual property rights will help to decipher the world of publishing- and sound recording-related royalties and the question of public domain. The question of fair payment to songwriters is one of the most hotly contested issues in the music industry today, and you will think critically about how value is assigned to compositions in different media environments. What is a song worth?...
Reading
13 个视频(共 114 分钟), 1 个阅读材料, 1 个测验
Video13 个视频
Basic Principles of Copyright1分钟
PROs2分钟
Interview: Alison Smith34分钟
International Royalties1分钟
Publishing Royalties1分钟
Sound Recording Rights2分钟
Music Composition Rights1分钟
Public Domain1分钟
Elvis, The Songwriter2分钟
Interview: Doug Howard53分钟
Changes on the Horizon: New US Copyright Recommendations2分钟
Conclusion: What's a Song Worth?4分钟
Reading1 个阅读材料
Module 2: Recommended Reading10分钟
Quiz1 个练习
Module 2 Quiz10分钟
Week
4
Clock
完成时间为 2 小时

Media

The subjects in this segment – PR, publicity, marketing, social media, radio, and streaming services – could all come under the heading “Getting The Word Out”, or “Cutting Through The Noise.” You will learn how innovations in technology are changing the means by which audiences connect with music, and you will consider the ways that innovation causes controversy within the music industry, as old boundaries are challenged. You will hear about jobs and roles related to media and music. Interviews with a radio station owner and a communications school dean will highlight the important issues and shifts happening in this field....
Reading
8 个视频(共 98 分钟), 1 个阅读材料, 1 个测验
Video8 个视频
PR & Publicists2分钟
Social Media3分钟
Terrestrial Radio7分钟
Interview: Tony Richards47分钟
Streaming & Internet Radio7分钟
Interview: Ken Paulson25分钟
Conclusion: Cutting Through the Noise2分钟
Reading1 个阅读材料
Module 3: Recommended Reading10分钟
Quiz1 个练习
Module 3 Quiz16分钟

讲师

Jen Gunderman

Assistant Professor of Musicology
Blair School of Music

关于 Vanderbilt University

Vanderbilt University, located in Nashville, Tenn., is a private research university and medical center offering a full-range of undergraduate, graduate and professional degrees....

常见问题

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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