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学生对 科罗拉多大学波德分校 提供的 Native Advertising 的评价和反馈

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45 个评分

课程概述

Native advertising is a niche form of advertising that leverages the design and format of news and entertainment content. Native advertising is less about selling products and more about producing useful content for consumers who are in the ‘consideration’ phase of the advertising purchase funnel. Often in the form of news-like stories, native advertising has been shown to persuade consumers. Native advertising is affordable, and doesn’t require graphic design to get started. For these reasons, it’s a compelling advertising technique for small businesses. This course outlines a case study where a small travel startup used native advertising to drive hotel sales. Execution strategies for a successful, no-creative native campaign are laid out, including: gathering existing news coverage, ethical content seeding, and content generation....

热门审阅

HO

Oct 5, 2020

Definitely full of valuable information. I didn't learn about Native Advertising in School! Thank you University of Colorado.

SC

Feb 9, 2021

I learned about a type of advertising that I have no idea existed and is very useful as well

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1 - Native Advertising 的 9 个评论(共 9 个)

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