课程概述
Native advertising is a niche form of advertising that leverages the design and format of news and entertainment content. Native advertising is less about selling products and more about producing useful content for consumers who are in the ‘consideration’ phase of the advertising purchase funnel. Often in the form of news-like stories, native advertising has been shown to persuade consumers. Native advertising is affordable, and doesn’t require graphic design to get started. For these reasons, it’s a compelling advertising technique for small businesses. This course outlines a case study where a small travel startup used native advertising to drive hotel sales. Execution strategies for a successful, no-creative native campaign are laid out, including: gathering existing news coverage, ethical content seeding, and content generation.
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1 - Native Advertising 的 4 个评论（共 4 个）
创建者 Amir M M L
•Mar 29, 2020
Great Resources and information
创建者 Muhammad V E
•Jul 18, 2020
nice learning system
创建者 Marco P
•May 23, 2020
More practice and easiness to access webinar would be better :)
创建者 Silvia P P d A
•Apr 22, 2020
Los vídeos son un poco monótonos y no hay esquemas o presentaciones, pero los casos prácticos reales son muy útiles.
El curso me ha dado ideas nuevas para desarrollar en mi trabajo.
El hecho de que se tarde algo en dar la calificación final hace que si vas justo de tiempo por el periodo de prueba o que te caduque el mes, quizás no te dé tiempo.
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