This course shares practical tips and strategies to help you take your first step into launching your career as a musical artist. We’ll cover everything from developing your unique identity as an artist and how to lead a band all the way to planning and recording your first independent record with the help of crowdfunding.
The course curriculum is modeled from the real-world experience of Leah Waldo (also known as the emerging country artist, Elisa Smith) and features interviews with industry executives, artists, producers, and engineers — all designed to help you navigate the music industry.
本课程是 Music Business 专项课程 专项课程的一部分
Building Your Career in Music: Developing A Brand and Funding Your Music
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课程信息
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您将学到的内容有
Describe and discuss your identity, vision, and intention and identify strategies to balance the management of the band and the creation of the music
Develop your musical brand, build and leverage a network of industry professionals, and discuss the benefits of partnering with other brands
Develop a vision for a recording project and engage in a professional conversation with producers
Plan, design, and launch a crowdfunding campaign
您将获得的技能
Music businessMarketingCrowdfundingSocial MediaNetworking
教学大纲 - 您将从这门课程中学到什么
周
1完成时间为 1 小时
Welcome!
Welcome to Building Your Career in Music: Developing a Brand and Funding Your Music! Before you begin the course, we will cover all the details about the course and what you'll need to know to get the most out of your experience.
1 个视频 （总计 2 分钟）, 4 个阅读材料, 1 个测验
4 个阅读材料
How This Course Works10分钟
Earn a Certificate for this Course10分钟
Connect with Your Classmates10分钟
A Note from Your Teaching Assistant10分钟
1 个练习
What do you hope to accomplish?8分钟
完成时间为 2 小时
Your Foundation
In this lesson, we will begin to lay the foundation for who you are as an artist and a leader. We'll discuss the importance of having a strong sense of your identity, vision, and intention and we'll also how leverage your natural skills as a musician, like intuition and collaboration, to work for you as an entrepreneur. Finally, we'll discuss how to become a better band leader.
4 个视频 （总计 39 分钟）, 3 个阅读材料, 1 个测验
4 个视频
Developing Your Identity, Vision, and Intention14分钟
Musicianship = Entrepreneurship12分钟
How to Become a More Effective Band Leader10分钟
3 个阅读材料
Overcoming An Internal Struggle10分钟
About Your Instructor: Leah (a.k.a. Elisa Smith)10分钟
Case Study: Elisa Smith's IVI10分钟
1 个练习
Case Study: Elisa Smith's IVI20分钟
周
2完成时间为 1 小时
Your Brand
Now that you have a strong foundation (your IVI), we'll discuss building your brand and your fanbase. We'll go over tips for building a presence on social media and how to connect to your fans and potential business partners on a personal level by learning how to network effectively. Finally, we'll discuss the trend of artist-brand partnerships and why a brand partnership might be a smart move for independent artists.
4 个视频 （总计 31 分钟）, 1 个阅读材料, 1 个测验
4 个视频
Building Your Fanbase9分钟
The Art of Networking5分钟
Partnering With Brands14分钟
1 个阅读材料
Using Brand Names in Your Songwriting10分钟
1 个练习
Case Study: Brand Partnerships20分钟
周
3完成时间为 1 小时
Your Record
In this lesson, we'll focus on planning your recording project, whether it's a full length album or an EP. We'll discuss the role of the producer and the very special relationship that exists between producers and musicians. We'll also discuss how to cast a vision for your project by choosing the right songs, feel, and instrumentation. Finally, we'll learn how to set up a simple recording budget so you can keep track how much your project will cost.
5 个视频 （总计 46 分钟）, 2 个阅读材料, 1 个测验
5 个视频
Choosing The Right Producer11分钟
Establishing A Vision and Intention for Your Record9分钟
Setting Up a Simple Recording Budget13分钟
Case Study: Do You Need A Producer?10分钟
2 个阅读材料
The Beginning of a Beautiful Friendship10分钟
Recording In the Studio10分钟
1 个练习
Case Study: Do You Need A Producer?16分钟
周
4完成时间为 1 小时
Your Money
The majority of this lesson will focus on planning, launching, and managing a crowdfunding campaign. Crowdfunding is a great way to gain support for your music, but running a campaign requires careful planning and preparation. We'll also share a some tips on how to turn your band into a sustainable business.
5 个视频 （总计 31 分钟）, 2 个阅读材料, 1 个测验
5 个视频
5 Tips for Turning Your Band into a Business2分钟
Crowdfunding: Pre Launch6分钟
Crowdfunding: Post Launch6分钟
Case Study: Successful Crowdfunding14分钟
2 个阅读材料
10 Tips for Running a Successful Crowdfunding Campaign10分钟
Reviewing Rench's Crowdfunding Campaign10分钟
1 个练习
Case Study: Successful Crowdfunding20分钟
完成时间为 1 小时
Your Career
Congratulations! You've made it through the course content and now it's time to put what you've learned into practice for your final project.
1 个视频 （总计 1 分钟）, 1 个阅读材料, 1 个测验
1 个视频
1 个阅读材料
Launching Your Career10分钟
4.6
15 个审阅67%
通过此课程获得实实在在的工作福利
20%
加薪或升职
热门审阅
Are you missing pieces in your music business understanding? Eliza does a fantastic job of breaking it down to simple concepts, and connecting it all to your dream.
Leah Waldo is such a powerful woman and a smart teacher, I learnt so much from this course! Thank you!
讲师
Leah Waldo
Course AuthorBerklee Online
关于 伯克利音乐学院
Berklee College of Music was founded on the revolutionary principle that the best way to prepare students for careers in music is through the study and practice of contemporary music. For more than half a century, the college has evolved to reflect the state of the art of music and the music business. Berklee serves distance learners worldwide through its award-winning online extension school, Berklee Online.
关于 Music Business 专项课程
This specialization will give you the knowledge, both theoretical and practical, to launch your career in the music business as an artist, manager, agent, and/or producer. You will begin with Music Business Foundations, which provides a broad overview of the music business, including a history of the industry as well as the various roles that exist and how they relate to one another. You will learn how record contracts are structured as well as a basic overview of copyright law. From there, you will complete Navigating the Music Business, designed for both musical artists and those who wish to work with artists. This course will help you identify the unique elements of artist identity and provide you with the practical business know-how you’ll need to build a fanbase and successfully run a crowdfunding campaign. Next, you will complete Copyright Law in the Music Business, which gets to the heart of compensation and revenue in the music business. You will have the opportunity to unpack high-profile copyright law cases involving world-renowned artists, gaining a better understanding of how to leverage the law to their benefit. Finally, you will complete Creativity and Entrepreneurship, in which you’ll learn what it takes to be an effective entrepreneur in the music business, learning skills that are essential for thriving in an ever-changing industry.
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