课程信息
4.6
53 个评分
11 个审阅
专项课程

第 2 门课程(共 4 门),位于

100% online

100% online

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
初级

初级

Students should either be an independent music artist themselves or be working as a manager and/or producer with an indie artist.

完成时间(小时)

完成时间大约为12 小时

建议:4 weeks of study, 2-4 hours/ week...
可选语言

英语(English)

字幕:英语(English)...

您将学到的内容有

  • Check

    Describe and discuss your identity, vision, and intention and identify strategies to balance the management of the band and the creation of the music

  • Check

    Develop your musical brand, build and leverage a network of industry professionals, and discuss the benefits of partnering with other brands

  • Check

    Develop a vision for a recording project and engage in a professional conversation with producers

  • Check

    Plan, design, and launch a crowdfunding campaign

您将获得的技能

Music businessMarketingCrowdfundingSocial MediaNetworking
专项课程

第 2 门课程(共 4 门),位于

100% online

100% online

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
初级

初级

Students should either be an independent music artist themselves or be working as a manager and/or producer with an indie artist.

完成时间(小时)

完成时间大约为12 小时

建议:4 weeks of study, 2-4 hours/ week...
可选语言

英语(English)

字幕:英语(English)...

教学大纲 - 您将从这门课程中学到什么

1
完成时间(小时)
完成时间为 1 小时

Welcome!

Welcome to Navigate the Music Business! Before you begin the course, we will cover all the details about the course and what you'll need to know to get the most out of your experience....
Reading
1 个视频(共 2 分钟), 4 个阅读材料, 1 个测验
Reading4 个阅读材料
How This Course Works10分钟
Earn a Certificate for this Course10分钟
Connect with Your Classmates10分钟
A Note from Your Teaching Assistant10分钟
Quiz1 个练习
What do you hope to accomplish?8分钟
完成时间(小时)
完成时间为 2 小时

Your Foundation

In this lesson, we will begin to lay the foundation for who you are as an artist and a leader. We'll discuss the importance of having a strong sense of your identity, vision, and intention and we'll also how leverage your natural skills as a musician, like intuition and collaboration, to work for you as an entrepreneur. Finally, we'll discuss how to become a better band leader....
Reading
4 个视频(共 39 分钟), 3 个阅读材料, 1 个测验
Video4 个视频
Developing Your Identity, Vision, and Intention14分钟
Musicianship = Entrepreneurship12分钟
How to Become a More Effective Band Leader10分钟
Reading3 个阅读材料
Overcoming An Internal Struggle10分钟
About Your Instructor: Leah (a.k.a. Elisa Smith)10分钟
Case Study: Elisa Smith's IVI10分钟
Quiz1 个练习
Case Study: Elisa Smith's IVI20分钟
2
完成时间(小时)
完成时间为 1 小时

Your Brand

Now that you have a strong foundation (your IVI), we'll discuss building your brand and your fanbase. We'll go over tips for building a presence on social media and how to connect to your fans and potential business partners on a personal level by learning how to network effectively. Finally, we'll discuss the trend of artist-brand partnerships and why a brand partnership might be a smart move for independent artists....
Reading
4 个视频(共 31 分钟), 1 个阅读材料, 1 个测验
Video4 个视频
Building Your Fanbase9分钟
The Art of Networking5分钟
Partnering With Brands14分钟
Reading1 个阅读材料
Using Brand Names in Your Songwriting10分钟
Quiz1 个练习
Case Study: Brand Partnerships20分钟
3
完成时间(小时)
完成时间为 1 小时

Your Record

In this lesson, we'll focus on planning your recording project, whether it's a full length album or an EP. We'll discuss the role of the producer and the very special relationship that exists between producers and musicians. We'll also discuss how to cast a vision for your project by choosing the right songs, feel, and instrumentation. Finally, we'll learn how to set up a simple recording budget so you can keep track how much your project will cost. ...
Reading
5 个视频(共 46 分钟), 2 个阅读材料, 1 个测验
Video5 个视频
Choosing The Right Producer11分钟
Establishing A Vision and Intention for Your Record9分钟
Setting Up a Simple Recording Budget13分钟
Case Study: Do You Need A Producer?10分钟
Reading2 个阅读材料
The Beginning of a Beautiful Friendship10分钟
Recording In the Studio10分钟
Quiz1 个练习
Case Study: Do You Need A Producer?16分钟
4
完成时间(小时)
完成时间为 1 小时

Your Money

The majority of this lesson will focus on planning, launching, and managing a crowdfunding campaign. Crowdfunding is a great way to gain support for your music, but running a campaign requires careful planning and preparation. We'll also share a some tips on how to turn your band into a sustainable business....
Reading
5 个视频(共 31 分钟), 2 个阅读材料, 1 个测验
Video5 个视频
5 Tips for Turning Your Band into a Business2分钟
Crowdfunding: Pre Launch6分钟
Crowdfunding: Post Launch6分钟
Case Study: Successful Crowdfunding14分钟
Reading2 个阅读材料
10 Tips for Running a Successful Crowdfunding Campaign10分钟
Reviewing Rench's Crowdfunding Campaign10分钟
Quiz1 个练习
Case Study: Successful Crowdfunding20分钟
完成时间(小时)
完成时间为 2 小时

Your Career

Congratulations! You've made it through the course content and now it's time to put what you've learned into practice for your final project. ...
Reading
1 个视频(共 1 分钟), 1 个阅读材料, 1 个测验
Video1 个视频
Reading1 个阅读材料
Launching Your Career10分钟
4.6
11 个审阅Chevron Right
工作福利

83%

通过此课程获得实实在在的工作福利
职业晋升

25%

加薪或升职

热门审阅

创建者 ZVMar 21st 2018

Are you missing pieces in your music business understanding? Eliza does a fantastic job of breaking it down to simple concepts, and connecting it all to your dream.

创建者 AGMay 29th 2018

Excelent course, great topics, I´ve learned a lot about the business and about myself as musician

讲师

Avatar

Leah Waldo

Course Author
Berklee Online

关于 Berklee College of Music

Berklee College of Music was founded on the revolutionary principle that the best way to prepare students for careers in music is through the study and practice of contemporary music. For more than half a century, the college has evolved to reflect the state of the art of music and the music business. Berklee serves distance learners worldwide through its award-winning online extension school, Berklee Online....

关于 Music Business 专项课程

This specialization will give you the knowledge, both theoretical and practical, to launch your career in the music business as an artist, manager, agent, and/or producer. You will begin with Music Business Foundations, which provides a broad overview of the music business, including a history of the industry as well as the various roles that exist and how they relate to one another. You will learn how record contracts are structured as well as a basic overview of copyright law. From there, you will complete Navigating the Music Business, designed for both musical artists and those who wish to work with artists. This course will help you identify the unique elements of artist identity and provide you with the practical business know-how you’ll need to build a fanbase and successfully run a crowdfunding campaign. Next, you will complete Copyright Law in the Music Business, which gets to the heart of compensation and revenue in the music business. You will have the opportunity to unpack high-profile copyright law cases involving world-renowned artists, gaining a better understanding of how to leverage the law to their benefit. Finally, you will complete Creativity and Entrepreneurship, in which you’ll learn what it takes to be an effective entrepreneur in the music business, learning skills that are essential for thriving in an ever-changing industry....
Music Business

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