Network analysis is a long-standing methodology used to understand the relationships between words and actors in the broader networks in which they exist. This course covers network analysis as it pertains to marketing data, specifically text datasets and social networks. Learners walk through a conceptual overview of network analysis and dive into real-world datasets through instructor-led tutorials in Python. The course concludes with a major project.
Text Marketing Analytics 专项课程科罗拉多大学波德分校课程信息
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100% 在线
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第 3 门课程（共 3 门）
中级
Basic Python proficiency, including Python's built-in functions, logic, and data structures, is recommended.
完成时间大约为10 小时
英语（English）
字幕：英语（English）
您将学到的内容有
Describe the concept of network analysis and related terminology
Apply network analysis to marketing data via a peer-graded project
Visualize a network based on centrality and other statistics via homework
Extract marketing insights from a network via a peer-graded project
您将获得的技能
- Python Programming
- Network Analysis
- Text Datasets
- Marketing Analytics
- Social Network
可灵活调整截止日期
根据您的日程表重置截止日期。
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
第 3 门课程（共 3 门）
中级
Basic Python proficiency, including Python's built-in functions, logic, and data structures, is recommended.
完成时间大约为10 小时
英语（English）
字幕：英语（English）
提供方
科罗拉多大学波德分校
CU-Boulder is a dynamic community of scholars and learners on one of the most spectacular college campuses in the country. As one of 34 U.S. public institutions in the prestigious Association of American Universities (AAU), we have a proud tradition of academic excellence, with five Nobel laureates and more than 50 members of prestigious academic academies.
立即开始攻读硕士学位
此 课程 隶属于 科罗拉多大学波德分校 提供的 100% 在线 Master of Science in Data Science。
如果您被录取参加全部课程，您的课程将计入您的学位学习进程。
授课大纲 - 您将从这门课程中学到什么
完成时间为 1 小时
Network Analysis Introduction and Terminology
In this module, we will learn the key concepts in network analysis and the key terminology, including semantic and social networks. We will also survey common network analyses in marketing.
完成时间为 1 小时
2 个视频 （总计 32 分钟）, 3 个阅读材料
完成时间为 1 小时
Network Analysis Data Structures and Calculations
In this module, we will learn how networks are prepared and the common data formats that represent networks. We will learn the differences between different network calculations and how networks are presented visually.
完成时间为 1 小时
2 个视频 （总计 20 分钟）, 1 个阅读材料, 1 个测验
完成时间为 4 小时
Preparing and Visualizing Social Networks
In this module, we will learn how to parse tweet JSON, extract mentions and text, load connections into edge lists, and visualize the network in Google Colab.
完成时间为 4 小时
1 个视频 （总计 17 分钟）, 2 个阅读材料, 2 个测验
完成时间为 4 小时
Preparing and Visualizing Semantic Networks
In this module, we will learn how to parse tweet JSON, process text into features, load connections into edge lists, and visualize the network in Google Colab.
完成时间为 4 小时
1 个视频 （总计 12 分钟）, 2 个阅读材料, 2 个测验
关于 Text Marketing Analytics 专项课程
Marketing data are complex and have dimensions that make analysis difficult. Large unstructured datasets are often too big to extract qualitative insights. Marketing datasets also often involve relational and connected and involve networks. This specialization tackles advanced advertising and marketing analytics through three advanced methods aimed at solving these problems: text classification, text topic modeling, and semantic network analysis. Each key area involves a deep dive into the leading computer science methods aimed at solving these methods using Python. This specialization can be taken for academic credit as part of CU Boulder’s Master of Science in Data Science (MS-DS) degree offered on the Coursera platform. The MS-DS is an interdisciplinary degree that brings together faculty from CU Boulder’s departments of Applied Mathematics, Computer Science, Information Science, and others. With performance-based admissions and no application process, the MS-DS is ideal for individuals with a broad range of undergraduate education and/or professional experience in computer science, information science, mathematics, and statistics. Learn more about the MS-DS program at https://www.coursera.org/degrees/master-of-science-data-science-boulder.
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