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学生对 哥本哈根商学院 提供的 The Neuromarketing Toolbox 的评价和反馈

4.8
38 个评分
12 条评论

课程概述

Doing marketing research by asking people has been a common method and does still have advantages. On the other hand, if you want insights into the non-conscious interpretations of a consumer’s decision, then you need other research tools in your research toolbox. Neuromarketing makes use of such an extended toolbox, containing both technical equipment and ways of doing experimental research. The goal for this course is to give you an overview of this fast developing toolbox ranging from simple web-camera, to eye-tracking, and to complicated brain-scanners. The course guides you through a contemporary literature review, giving you insights into the last decades of development within this field of research....

热门审阅

LS

Nov 30, 2019

Thank you, Prof. Jesper Clement for this outstanding course! It has been such a pleasure to acquire the latest knowledge of neuromarketing technics! The highest recommendations!

PB

Apr 23, 2020

Very Explanatory and highly relevant course for a marketer of this century

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1 - The Neuromarketing Toolbox 的 12 个评论(共 12 个)

创建者 Venkatesh

Nov 24, 2019

As a visual communication graduate and someone who has been working with the presentation design industry for over 13 years I am super impressed by this course and the structure and design of the videos. Kudos to the team. And thank you very much. Super impressed :)

创建者 Laimona S

Nov 30, 2019

Thank you, Prof. Jesper Clement for this outstanding course! It has been such a pleasure to acquire the latest knowledge of neuromarketing technics! The highest recommendations!

创建者 Poongodi B

Apr 23, 2020

Very Explanatory and highly relevant course for a marketer of this century

创建者 KIMSEUNGHYUCK

Jan 06, 2020

It was easy to understand and compact!

创建者 Alejandra C

Jun 26, 2020

I really liked this course. As a neuroscience graduate and a neuromarketing enthusiast, this course allowed me to learn more about marketing and the use of my field of expertise within it.

创建者 PINNIKA S Y

Jun 18, 2020

it was really great and all-new insights into the marketing

创建者 Rodrigo D

Apr 29, 2020

I loved The Neuromarketing Toolbox Course! It is great!

创建者 Shaurya s

Jun 29, 2020

very knowledgeable and interesting

创建者 Chloé H

May 10, 2020

Really interesting and complete !

创建者 Selin T

Apr 10, 2020

The course was very helpful.

创建者 Evgenia P

Feb 23, 2020

Very interesting. Thank you!

创建者 Maria D

Jan 13, 2020

It was an interesting course. A good starting point for future knowledge