课程信息
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中级

完成时间大约为18 小时

建议:5 weeks of study, 5 hours/week...

英语(English)

字幕:英语(English)
学习Course的学生是
  • Chief Financial Officers (CFOs)
  • Business Developers
  • Account Managers
  • Consultants
  • Managing Directors

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

中级

完成时间大约为18 小时

建议:5 weeks of study, 5 hours/week...

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间为 3 小时

INTRODUCTION TO DIGITAL TRANSFORMATION

13 个视频 (总计 97 分钟), 3 个阅读材料, 1 个测验
13 个视频
Welcome4分钟
What do we need to learn about Digital Transformation?7分钟
Interview by Eric Veal on "Digital Transformation" for AppsJack podcast7分钟
The Revolution9分钟
Hype and adoption - Part I9分钟
Hype and adoption - Part II8分钟
Digital Master7分钟
Embrace the present and build the future6分钟
Leading for innovation9分钟
Knowing and loving your customer8分钟
The human factor4分钟
How to get business and IT right?12分钟
What did we learn about Digital Transformation?3分钟
3 个阅读材料
What is digital transformation?30分钟
GERMAN: 2017 Study on Digital Transformation in Germany10分钟
Keeping Score: Why digital transformation matters?10分钟
1 个练习
Test your knowledge about Digital Transformation20分钟
2
完成时间为 3 小时

AUGMENTED, VIRTUAL AND MIXED REALITY

11 个视频 (总计 69 分钟), 8 个阅读材料, 1 个测验
11 个视频
Forget TV and YouTube: Why customer immersion is the next generation of media to master for marketers7分钟
What is the difference between AR and VR? And why do I care?6分钟
What do you need to experience and enjoy VR or AR content?6分钟
Content rules all around! In 360 degrees, content rules even more5分钟
Show me the money. Billions in the AR and VR markets3分钟
What does NASA, Ikea, BMW, and others do with AR and VR?8分钟
How to go shopping in a virtual world? The retail industry experience8分钟
My own virtual experience1分钟
Succeeding in Marketing and Advertising with VR and AR12分钟
What did we learn about virtual, mixed and augmented reality?3分钟
8 个阅读材料
VR, AR, MR and What Does Immersion Actually Mean?15分钟
Video: Tech Trends 2017: Mixed reality: AR, VR, and IoT collide5分钟
How VR And AR Can Enhance The Retail Experience10分钟
A preview of the first wave of AR apps coming to iPhones10分钟
How to Create a Content Marketing Strategy for Virtual Reality10分钟
The Next-Generation of Virtual Reality for Brands and Marketing10分钟
Augmented Reality: Marketing's Trillion-Dollar Opportunity10分钟
Video: A glimpe of the future through an augmented reality headset with Meron Gribetz (TEDTalk)10分钟
1 个练习
Test your knowledge about virtual, mixed and augmented reality28分钟
3
完成时间为 4 小时

INTERNET OF THINGS

9 个视频 (总计 77 分钟), 10 个阅读材料, 1 个测验
9 个视频
What is Internet of Things?11分钟
Market trends and key companies and technologies5分钟
The monetary and competitive opportunity of “The Internet of Things”11分钟
How real companies embrace IoT9分钟
A world of possibilities: IoT Communities for you2分钟
The customer journey with IoT16分钟
Blueprint Journey IoT14分钟
What did we learn about IoT?1分钟
10 个阅读材料
2017 Internet Of Things (IoT) Intelligence Update10分钟
Video: Create the Internet of Your Things - Microsoft's Vision for IoT2分钟
How The Internet of Things Will Impact Customer Service10分钟
Unlocking The Value Of The Industrial Internet Of Things (IIoT) And Big Data In Manufacturing10分钟
How The Internet Of Things Is Changing Online Marketing10分钟
Video: From Field to Fork - a Single ERP Solution for the Entire Food Supply Chain7分钟
Case study: manufacturing15分钟
The Tesla IoT Car20分钟
Why IoT and Why Now?10分钟
Refillable cups, popcorn buckets, and coke freestyle at universal orlando – complete insider’s guide10分钟
1 个练习
Test your knowledge about IoT36分钟
4
完成时间为 3 小时

ARTIFICIAL INTELLIGENCE AND BIG DATA

11 个视频 (总计 90 分钟), 4 个阅读材料, 1 个测验
11 个视频
The key terms about big data and artificial intelligence13分钟
The not so secret sources of all that data you should know11分钟
The Who is Who of Big Data and AI14分钟
Will Artificial Intelligence replace your and my job?10分钟
Ways to leverage big data in your marketing strategy​8分钟
Intelligent Customer Engagement requires AI10分钟
Learning from Companies using AI4分钟
Getting Future Ready with AI7分钟
Scenarios for your organization1分钟
What did we learn about Big Data and AI?36
4 个阅读材料
Between coffee sips: The Starbucks Case10分钟
More terms you may want to know10分钟
Contradictory views of technology and science leaders​10分钟
What Data-Driven Creative Means For The Future Of Advertising​10分钟
1 个练习
Test your knowledge about Big Data and Artificial Intelligence20分钟
4.2
41 个审阅Chevron Right

17%

完成这些课程后已开始新的职业生涯

11%

通过此课程获得实实在在的工作福利

17%

加薪或升职

来自New Technologies for Business Leaders的热门评论

创建者 EEJul 4th 2019

Really good course to get a general view of the technologies that are shaping the market!. Looking forward for the next version of this course

创建者 ATMay 19th 2018

This is an interesting course that keeps me updated in emerging technologies. Mark's delivery of the course is exceptional!

讲师

Avatar

Mark Mueller-Eberstein, Dipl. Kfm.

Instructor of Professional Practice - Faculty
Rutgers Business School

关于 新泽西州立罗格斯大学

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