About this course: This course gives you a complete insight into the communication and managerial techniques put into practice in the creation of the most important sporting mega event in the world. You will learn about the essentials of television production, programming strategies and television rights management of the Olympic Games. At the same time, you will gain valuable knowledge about the fundamentals of communication via social media and of the Olympic culture which is so closely connected with classic culture and humanism. The Olympic Games are a precise reflector of advanced current societies as a whole. Many of the strategies and trends dealt with in this course are transferable to other fields beyond the world of sport. Este curso te ofrece un conocimiento completo de las técnicas de comunicación y gestión que se ponen en práctica en la creación del acontecimiento deportivo más importante del mundo. Aprenderás las claves de la producción y realización televisiva de los Juegos, su programación y la estrategia de gestión de los derechos audiovisuales de los Juegos Olímpicos. Al mismo tiempo, conseguirás un valioso conocimiento sobre los fundamentos de la comunicación en las redes sociales y la cultura Olímpica, que está estrechamente conectada con la cultura clásica y el humanismo. Los Juegos Olímpicos son un preciso reflector de las sociedades avanzadas modernas consideradas como un todo. Muchas de las estrategias y tendencias que abordamos en este curso pueden aplicarse a otros campos diferentes al mundo del deporte.
Who is this class for: No background knowledge or skills are required, though we recommend an interest in media and the Olympics as a contemporary phenomenon. No se requiere ningún conocimiento o habilidades, aunque se recomienda un interés en los medios de comunicación y los Juegos Olímpicos como fenómeno contemporáneo.
Created by: Universitat Autònoma de Barcelona
Taught by: Emilio Fernández Peña, Professor Titular
Department of Audiovisual Communication
| Level | Beginner |
| Commitment | 5 weeks of study, 2-3 hours/week (5 semanas de estudio, 2-3 horas/semana) |
| Language | English, Subtitles: Spanish |
| How To Pass | Pass all graded assignments to complete the course. |
| User Ratings |
Syllabus
WEEK 1
Before we start... / Antes de empezar...
We are thrilled with the materials, videos and presentations we have designed especially for you. Before we begin with the lectures, we would like you to carefully read some basic information about the course and the platform. //
Estamos muy contentos con los materiales complementarios, vídeos y presentaciones que hemos diseñado especialmente para vosotros. Antes de empezar con los vídeos, nos gustaría que leyeras atentamente las informaciones básicas sobre el curso y la plataforma.
1 video, 8 readings
- Video: Welcome! ¡Bienvenidos!
- Reading: Before we start
- Reading: About the course
- Reading: Course syllabus
- Reading: Frequently Asked Questions
- Reading: Antes de empezar
- Reading: Sobre el curso
- Reading: Temario del curso
- Reading: Preguntas frecuentes
WEEK 2
W1. INTRODUCTION TO MEDIA AND THE CULTURE OF THE OLYMPICS
During this first week, you will learn on the cultural context of the Olympic Games before going in depth with their relationship with the media. We will set the context and first history of the Olympic Games to examine then their role in an epoch of profound transformation and intellectual awake. //
Durante esta primera semana, aprenderás sobre el contexto cultural de los Juegos Olímpicos antes de profundizar con la relación que tienen con los medios de comunicación. Vamos a establecer el contexto e inicios de los Juegos Olímpicos para examinar después su papel en una época de profunda transformación y despertar intelectual.
13 videos
- Video: L1.1. Introduction to media and the culture of the Olympics
- Video: L1.2. Introduction: the Olympics and the media
- Video: L1.3. What are the Olympic Games?
- Video: L1.4. Constituents and Governance
- Video: L1.5. The Olympic Charter and the Media
- Video: L1.6. Pierre de Coubertin
- Video: L1.7. On the precedents of the modern Olympic Games
- Video: L1.8. The first Olympic Congress
- Video: L1.9. The Zeitgeist of the modern Olympic Games
- Video: L1.10. The Olympics, sport and the transformation of society
- Video: L1.11. The Ancient Olympics
- Video: Short talk with Alan Abrahamson /Charla con Alan Abrahamson
- Video: L1.12. Next week
Graded: Introduction to media and the culture of the Olympics / Introducción a los medios de comunicación y la cultura de los Juegos Olímpicos
WEEK 3
W2. THE OLYMPIC GAMES AND THE MEDIA
Welcome to this new week! This week, we are going to explore in greater depth the subject of the media and the Olympic Games. You will learn about the media environment, its importance in current societies, the language of television and the historical relations of media and the Olympic Games. //
¡Bienvenidos a esta nueva semana! Esta semana vamos a explorar en mayor profundidad la relación de los medios de comunicación y los Juegos Olímpicos. Aprenderéis sobre el entorno de los medios de comunicación, su importancia en las sociedades actuales, el lenguaje de la televisión y las relaciones históricas de los Juegos Olímpicos y los medios de comunicación.
11 videos
- Video: L2.1. Introduction
- Video: L2.2. The Olympic Games System
- Video: L2.3. Audiovisual and postmodernity
- Video: L2.4. Communication and the Games: chronology
- Video: L2.5. The Media's in the boost of the modern Olympism (1894-1932)
- Video: L2.6. Television and media internationalisation of the Olympics (1936-1960)
- Video: L2.7. The global Olympic Games (1964-1992)
- Video: L2.8. Internet, the social Web and the commercialisation of the Olympic Games (1996-2012)
- Video: L2.9. Introduction to the language of television
- Video: Talk with Alan Abrahamson (2) / Charla con Alan Abrahamson (2)
- Video: L2.10. Next week
Graded: The Olympic Games and Media / Los Juegos Olímpicos y los medios de comunicación
WEEK 4
W3. THE MEDIA DURING THE GAMES
The course is reaching its meridian! We hope that the first two introductory weeks to the Olympics, and the media and their interrelation has been interesting for you.
During this week you are going to learn about media activity during the event: the TV production, scheduling, media services in the Olympic Games, how heroes are constructed by media, and also about one of the most symbolic elements of the event: the Olympic ceremonies. //
¡Ya estamos llegando a la mitad del curso! Esperamos que las dos primeras semanas de introducción a los Juegos Olímpicos y su relación con los medios de comunicación os hayan parecido interesantes.
Durante esta semana vamos a aprender sobre la actividad de los medios de comunicación durante los Juegos Olímpicos: la producción televisiva, la programación, los servicios de los medios, cómo se construyen los héroes olímpicos en los medios de comunicación, y también sobre uno de los elementos más emblemáticos del evento: las ceremonias olímpicas.
12 videos
- Video: L3.1. Introduction
- Video: L3.2. The television production of the Olympic Games
- Video: L3.2.1. The working of a television production system
- Video: L3.2.2. Planning the production
- Video: L3.3. Programming the Olympics
- Video: L3.4. The Olympics becoming into a storytelling or the construction of the Olympic hero
- Video: L3.5. Olympic Broadcasting Services and the media during the Olympics
- Video: L3.6. Symbols and Rituals of the Olympic Games
- Video: L3.7. The Olympic Ceremonies, structure, protocol and symbols
- Video: L3.8. The Olympic Ceremonies and the television
- Video: Talk with Yiannis Exarchos
- Video: L3.9. Next week
Graded: The media during the Games / Los medios durante los Juegos
WEEK 5
W4. OLYMPIC NEW MEDIA: actors, management and contents
This week we will focus on social media. You will learn on the new and specific rules in this new communication territory, going in-depth into concepts such as crosspolination or engagement, and analyzing how social media are entering and managed in the Olympic media environment. As we will be focusing on social media, please don't miss the contents we are feeding you on the Olympics in our Facebook and Twitter profile! //
Esta semana nos centraremos en las redes sociales. Aprenderéis sobre las nuevas y específicas reglas que existen en este nuevo ámbito de comunicación, y profundizaremos en conceptos como crosspolination o engagement, y analizaremos cómo las redes sociales se están integrando y cómo son gestionadas en el entorno olímpico. Como estaremos centrándonos en los medios sociales, no olvidéis los contenidos que os estamos proporcionando sobre los Juegos Olímpicos en nuestro Facebook y Twitter.
11 videos
- Video: L4.1. Introduction
- Video: L4.2. The DNA of the Internet and the Web
- Video: L4.3. The Nature of the Communication on Social Networking Websites
- Video: L4.4. Great Processes behind the Communication on Social Networks
- Video: L4.5. The Social Media and the Olympic Games
- Video: L4.6. Engagement, cross-pollination and the communication logics on Social Networking Websites
- Video: L4.7. IOC Social Media Rules
- Video: L4.8. The Olympic Family and the Social Media during the Olympic Games
- Video: L4.9. Facebook participation and contents during the Olympics
- Video: L4.10. Towards a new communication and management model on social networks
- Video: L4.11. Next week
Graded: Olympic new media: actors, management and contents / Nuevos medios olímpicos: actors y gestión de contenidos
WEEK 6
W5. SPONSORSHIP AND TV RIGHTS MANAGEMENT
We are entering into the last week of the course: a final effort for this learning opportunity on the Olympics and their interaction with media. This week we will focus on Olympic marketing, sponsorship and how TV rights are managed. We will be learning on how the Olympic brand is managed. //
Comenzamos la última semana del curso: un último esfuerzo para seguir aprendiendo sobre los Juegos Olímpicos y su relación con los medios de comunicación. Esta semana nos centraremos en el marketing olímpico, el patrocinio y en cómo se gestionan los derechos de televisión. Aprenderemos sobre cómo se gestiona la marca olímpica.
6 videos
- Video: L5.1. introduction
- Video: L5.2. The Olympic Games TV Rights: an introductory historical approach
- Video: L5.3. The Olympic Brand
- Video: L5.4. The TOP Sponsorship programs of the Olympics
- Video: Talk with Daniela Negreda, IOC
- Video: L5.5. Gratitude
Graded: Sponsorship and TV rights management of the Olympics / Patrocinio y gestión de los derechos televisivos de los Juegos Olímpicos
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Universitat Autònoma de Barcelona
The Universitat Autònoma de Barcelona (UAB) is a public university located in the metropolitan area of Barcelona. International in its outlook, it is fully consolidated within its local surroundings, and offers quality education in close association with research activity, the transfer of scientific, technological, cultural and educational knowledge, the promotion of its human potential and the responsible management of available resources.
The UAB currently offers 81 degrees, 130 official Master Programmes and 183 UAB-specific Masters Degrees. In addition, it offers 174 lifelong learning programmes and 65 PhD Programmes, 27 of which have been distinguished through Quality Awards. The UAB has a total of over 3,500 teaching and research staff, over 2,000 administrative staff and over 40,000 students.
Ratings and Reviews
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Excellent content and explanations
should go more in depth but great cultural and background knowledge about the OG
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Good introduction on this huge business!