The Olympic Games and the Media

Universitat Autònoma de Barcelona

课程信息

This course gives you a complete insight into the communication and managerial techniques put into practice in the creation of the most important sporting mega event in the world. You will learn about the essentials of television production, programming strategies and television rights management of the Olympic Games. At the same time, you will gain valuable knowledge about the fundamentals of communication via social media and of the Olympic culture which is so closely connected with classic culture and humanism. The Olympic Games are a precise reflector of advanced current societies as a whole. Many of the strategies and trends dealt with in this course are transferable to other fields beyond the world of sport. Este curso te ofrece un conocimiento completo de las técnicas de comunicación y gestión que se ponen en práctica en la creación del acontecimiento deportivo más importante del mundo. Aprenderás las claves de la producción y realización televisiva de los Juegos, su programación y la estrategia de gestión de los derechos audiovisuales de los Juegos Olímpicos. Al mismo tiempo, conseguirás un valioso conocimiento sobre los fundamentos de la comunicación en las redes sociales y la cultura Olímpica, que está estrechamente conectada con la cultura clásica y el humanismo. Los Juegos Olímpicos son un preciso reflector de las sociedades avanzadas modernas consideradas como un todo. Muchas de las estrategias y tendencias que abordamos en este curso pueden aplicarse a otros campos diferentes al mundo del deporte.

100% 在线课程

立即开始，按照自己的计划学习。

初级

完成时间大约为10 小时

建议：5 weeks of study, 2-3 hours/week (5 semanas de estudio, 2-3 horas/semana)

English

字幕：English, Spanish

100% 在线课程

立即开始，按照自己的计划学习。

初级

完成时间大约为10 小时

建议：5 weeks of study, 2-3 hours/week (5 semanas de estudio, 2-3 horas/semana)

English

字幕：English, Spanish

Syllabus - What you will learn from this course

1

Section

1 hour to complete

Before we start... / Antes de empezar...

We are thrilled with the materials, videos and presentations we have designed especially for you. Before we begin with the lectures, we would like you to carefully read some basic information about the course and the platform. // Estamos muy contentos con los materiales complementarios, vídeos y presentaciones que hemos diseñado especialmente para vosotros. Antes de empezar con los vídeos, nos gustaría que leyeras atentamente las informaciones básicas sobre el curso y la plataforma. ...

1 video (Total 3 min), 8 readings

1 videos

Welcome! ¡Bienvenidos!2m

8 readings

Before we start10m

About the course10m

Course syllabus10m

Frequently Asked Questions10m

Antes de empezar10m

Sobre el curso10m

Temario del curso10m

Preguntas frecuentes10m

2

Section

2 hours to complete

W1. INTRODUCTION TO MEDIA AND THE CULTURE OF THE OLYMPICS

During this first week, you will learn on the cultural context of the Olympic Games before going in depth with their relationship with the media. We will set the context and first history of the Olympic Games to examine then their role in an epoch of profound transformation and intellectual awake. // Durante esta primera semana, aprenderás sobre el contexto cultural de los Juegos Olímpicos antes de profundizar con la relación que tienen con los medios de comunicación. Vamos a establecer el contexto e inicios de los Juegos Olímpicos para examinar después su papel en una época de profunda transformación y despertar intelectual. ...

13 videos (Total 76 min), 1 quiz

13 videos

L1.1. Introduction to media and the culture of the Olympics1m

L1.2. Introduction: the Olympics and the media6m

L1.3. What are the Olympic Games?7m

L1.4. Constituents and Governance6m

L1.5. The Olympic Charter and the Media5m

L1.6. Pierre de Coubertin9m

L1.7. On the precedents of the modern Olympic Games4m

L1.8. The first Olympic Congress5m

L1.9. The Zeitgeist of the modern Olympic Games7m

L1.10. The Olympics, sport and the transformation of society7m

L1.11. The Ancient Olympics14m

Short talk with Alan Abrahamson /Charla con Alan Abrahamson1m

L1.12. Next week0m

1 practice exercises

Introduction to media and the culture of the Olympics / Introducción a los medios de comunicación y la cultura de los Juegos Olímpicos40m

3

Section

2 hours to complete

W2. THE OLYMPIC GAMES AND THE MEDIA

Welcome to this new week! This week, we are going to explore in greater depth the subject of the media and the Olympic Games. You will learn about the media environment, its importance in current societies, the language of television and the historical relations of media and the Olympic Games. // ¡Bienvenidos a esta nueva semana! Esta semana vamos a explorar en mayor profundidad la relación de los medios de comunicación y los Juegos Olímpicos. Aprenderéis sobre el entorno de los medios de comunicación, su importancia en las sociedades actuales, el lenguaje de la televisión y las relaciones históricas de los Juegos Olímpicos y los medios de comunicación. ...

11 videos (Total 90 min), 1 quiz

11 videos

L2.1. Introduction1m

L2.2. The Olympic Games System6m

L2.3. Audiovisual and postmodernity19m

L2.4. Communication and the Games: chronology5m

L2.5. The Media's in the boost of the modern Olympism (1894-1932)6m

L2.6. Television and media internationalisation of the Olympics (1936-1960)8m

L2.7. The global Olympic Games (1964-1992)7m

L2.8. Internet, the social Web and the commercialisation of the Olympic Games (1996-2012)7m

L2.9. Introduction to the language of television10m

Talk with Alan Abrahamson (2) / Charla con Alan Abrahamson (2)14m

L2.10. Next week1m

1 practice exercises

The Olympic Games and Media / Los Juegos Olímpicos y los medios de comunicación40m

4

Section

3 hours to complete

W3. THE MEDIA DURING THE GAMES

The course is reaching its meridian! We hope that the first two introductory weeks to the Olympics, and the media and their interrelation has been interesting for you. During this week you are going to learn about media activity during the event: the TV production, scheduling, media services in the Olympic Games, how heroes are constructed by media, and also about one of the most symbolic elements of the event: the Olympic ceremonies. // ¡Ya estamos llegando a la mitad del curso! Esperamos que las dos primeras semanas de introducción a los Juegos Olímpicos y su relación con los medios de comunicación os hayan parecido interesantes. Durante esta semana vamos a aprender sobre la actividad de los medios de comunicación durante los Juegos Olímpicos: la producción televisiva, la programación, los servicios de los medios, cómo se construyen los héroes olímpicos en los medios de comunicación, y también sobre uno de los elementos más emblemáticos del evento: las ceremonias olímpicas. ...

12 videos (Total 111 min), 1 quiz

12 videos

L3.1. Introduction1m

L3.2. The television production of the Olympic Games7m

L3.2.1. The working of a television production system6m

L3.2.2. Planning the production8m

L3.3. Programming the Olympics11m

L3.4. The Olympics becoming into a storytelling or the construction of the Olympic hero5m

L3.5. Olympic Broadcasting Services and the media during the Olympics12m

L3.6. Symbols and Rituals of the Olympic Games10m

L3.7. The Olympic Ceremonies, structure, protocol and symbols5m

L3.8. The Olympic Ceremonies and the television8m

Talk with Yiannis Exarchos32m

L3.9. Next week0m

1 practice exercises

The media during the Games / Los medios durante los Juegos40m

5

Section

2 hours to complete

W4. OLYMPIC NEW MEDIA: actors, management and contents

This week we will focus on social media. You will learn on the new and specific rules in this new communication territory, going in-depth into concepts such as crosspolination or engagement, and analyzing how social media are entering and managed in the Olympic media environment. As we will be focusing on social media, please don't miss the contents we are feeding you on the Olympics in our Facebook and Twitter profile! // Esta semana nos centraremos en las redes sociales. Aprenderéis sobre las nuevas y específicas reglas que existen en este nuevo ámbito de comunicación, y profundizaremos en conceptos como crosspolination o engagement, y analizaremos cómo las redes sociales se están integrando y cómo son gestionadas en el entorno olímpico. Como estaremos centrándonos en los medios sociales, no olvidéis los contenidos que os estamos proporcionando sobre los Juegos Olímpicos en nuestro Facebook y Twitter. ...

11 videos (Total 76 min), 1 quiz

11 videos

L4.1. Introduction1m

L4.2. The DNA of the Internet and the Web11m

L4.3. The Nature of the Communication on Social Networking Websites9m

L4.4. Great Processes behind the Communication on Social Networks7m

L4.5. The Social Media and the Olympic Games8m

L4.6. Engagement, cross-pollination and the communication logics on Social Networking Websites9m

L4.7. IOC Social Media Rules6m

L4.8. The Olympic Family and the Social Media during the Olympic Games6m

L4.9. Facebook participation and contents during the Olympics8m

L4.10. Towards a new communication and management model on social networks6m

L4.11. Next week0m

1 practice exercises

Olympic new media: actors, management and contents / Nuevos medios olímpicos: actors y gestión de contenidos40m

6

Section

1 hour to complete

W5. SPONSORSHIP AND TV RIGHTS MANAGEMENT

We are entering into the last week of the course: a final effort for this learning opportunity on the Olympics and their interaction with media. This week we will focus on Olympic marketing, sponsorship and how TV rights are managed. We will be learning on how the Olympic brand is managed. // Comenzamos la última semana del curso: un último esfuerzo para seguir aprendiendo sobre los Juegos Olímpicos y su relación con los medios de comunicación. Esta semana nos centraremos en el marketing olímpico, el patrocinio y en cómo se gestionan los derechos de televisión. Aprenderemos sobre cómo se gestiona la marca olímpica. ...

6 videos (Total 38 min), 1 quiz

6 videos

L5.1. introduction0m

L5.2. The Olympic Games TV Rights: an introductory historical approach12m

L5.3. The Olympic Brand4m

L5.4. The TOP Sponsorship programs of the Olympics7m

Talk with Daniela Negreda, IOC10m

L5.5. Gratitude1m

1 practice exercises

Sponsorship and TV rights management of the Olympics / Patrocinio y gestión de los derechos televisivos de los Juegos Olímpicos40m

Instructor

Emilio Fernández Peña

Professor Titular

About Universitat Autònoma de Barcelona

The Universitat Autònoma de Barcelona (UAB) is a public university located in the metropolitan area of Barcelona. International in its outlook, it is fully consolidated within its local surroundings, and offers quality education in close association with research activity, the transfer of scientific, technological, cultural and educational knowledge, the promotion of its human potential and the responsible management of available resources. The UAB currently offers 81 degrees, 130 official Master Programmes and 183 UAB-specific Masters Degrees. In addition, it offers 174 lifelong learning programmes and 65 PhD Programmes, 27 of which have been distinguished through Quality Awards. The UAB has a total of over 3,500 teaching and research staff, over 2,000 administrative staff and over 40,000 students....

Frequently Asked Questions

When will I have access to the lectures and assignments?
Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.
What will I get if I pay for this course?
If you pay for this course, you will have access to all of the features and content you need to earn a Course Certificate. If you complete the course successfully, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. Note that the Course Certificate does not represent official academic credit from the partner institution offering the course.
What is the refund policy?
Is financial aid available?
Yes! Coursera provides financial aid to learners who would like to complete a course but cannot afford the course fee. To apply for aid, select "Learn more and apply" in the Financial Aid section below the "Enroll" button. You'll be prompted to complete a simple application; no other paperwork is required.
When can I request the certificate?
You can request the certificate at any time: before, during or once you finish the course.
Which information does include the certificate?
· The course name
· The instructor's signature
· The logo of the partner institution offering the course
· A verification URL that allows others to check the Certificate's authenticity
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Which information does not include the certificate?
· Academic credit from the partner institution offering the course
· The final grade you got in the course
· Your ID photo
· The hours you spent working on coursework
· A printed or mailed copy of the Course Certificate.
Certificates are provided as downloadable PDF files, which you can print yourself. You can also share them electronically.
Unfortunately, Coursera cannot provide course Certificates with any more information than they already include.
Is the certificate recognized for official credits at the UAB?
No. The certificate shows that the student has passed the course, but it is not an official qualification of the Universitat Autònoma de Barcelona.

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The Olympic Games and the Media