奥运会和媒体

巴塞罗那自治大学

课程信息

24,408 次近期查看

This course gives you a complete insight into the communication and managerial techniques put into practice in the creation of the most important sporting mega event in the world. You will learn about the essentials of television production, programming strategies and television rights management of the Olympic Games. At the same time, you will gain valuable knowledge about the fundamentals of communication via social media and of the Olympic culture which is so closely connected with classic culture and humanism. 
The Olympic Games are a precise reflector of advanced current societies as a whole. Many of the strategies and trends dealt with in this course are transferable  to other fields beyond the world of sport.


Este curso te ofrece un conocimiento completo de las técnicas de comunicación y gestión que se ponen en práctica en la creación del acontecimiento deportivo más importante del mundo. Aprenderás las claves de la producción y realización televisiva de los Juegos, su programación y la estrategia de gestión de los derechos audiovisuales de los Juegos Olímpicos. Al mismo tiempo, conseguirás un valioso conocimiento sobre los fundamentos de la comunicación en las redes sociales y la cultura Olímpica, que está estrechamente conectada con la cultura clásica y el humanismo. 
Los Juegos Olímpicos son un preciso reflector de las sociedades avanzadas modernas consideradas como un todo. Muchas de las estrategias y tendencias que abordamos en este curso pueden aplicarse a otros campos diferentes al mundo del deporte.

学生职业成果

50%

通过此课程获得实实在在的工作福利

50%

加薪或升职

可分享的证书

完成后获得证书

100% 在线

立即开始，按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

初级

完成时间大约为11 小时

英语（English）

字幕：英语（English）, 希腊语, 西班牙语（Spanish）

学生职业成果

50%

通过此课程获得实实在在的工作福利

50%

加薪或升职

可分享的证书

完成后获得证书

100% 在线

立即开始，按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

初级

完成时间大约为11 小时

英语（English）

字幕：英语（English）, 希腊语, 西班牙语（Spanish）

讲师

授课教师评分

4.5/5 （6 个评分）

Emilio Fernández Peña

Professor Titular

Department of Audiovisual Communication

3,267 个学生

1 门课程

提供方

巴塞罗那自治大学

The Universitat Autònoma de Barcelona (UAB) is a public university located in the metropolitan area of Barcelona. International in its outlook, it is fully consolidated within its local surroundings, and offers quality education in close association with research activity, the transfer of scientific, technological, cultural and educational knowledge, the promotion of its human potential and the responsible management of available resources.

教学大纲 - 您将从这门课程中学到什么

周

周 1

完成时间为 1 小时

Before we start... / Antes de empezar...

We are thrilled with the materials, videos and presentations we have designed especially for you. Before we begin with the lectures, we would like you to carefully read some basic information about the course and the platform. //

完成时间为 1 小时

1 个视频（总计 3 分钟）, 8 个阅读材料

1 个视频

Welcome! ¡Bienvenidos!2分钟

8 个阅读材料

Before we start10分钟

About the course10分钟

Course syllabus10分钟

Frequently Asked Questions10分钟

Antes de empezar10分钟

Sobre el curso10分钟

Temario del curso10分钟

Preguntas frecuentes10分钟

周

周 2

完成时间为 2 小时

W1. INTRODUCTION TO MEDIA AND THE CULTURE OF THE OLYMPICS

During this first week, you will learn on the cultural context of the Olympic Games before going in depth with their relationship with the media. We will set the context and first history of the Olympic Games to examine then their role in an epoch of profound transformation and intellectual awake. //

完成时间为 2 小时

13 个视频（总计 76 分钟）

13 个视频

L1.1. Introduction to media and the culture of the Olympics1分钟

L1.2. Introduction: the Olympics and the media6分钟

L1.3. What are the Olympic Games?7分钟

L1.4. Constituents and Governance6分钟

L1.5. The Olympic Charter and the Media5分钟

L1.6. Pierre de Coubertin9分钟

L1.7. On the precedents of the modern Olympic Games4分钟

L1.8. The first Olympic Congress5分钟

L1.9. The Zeitgeist of the modern Olympic Games7分钟

L1.10. The Olympics, sport and the transformation of society7分钟

L1.11. The Ancient Olympics14分钟

Short talk with Alan Abrahamson /Charla con Alan Abrahamson1分钟

L1.12. Next week52

1 个练习

Introduction to media and the culture of the Olympics / Introducción a los medios de comunicación y la cultura de los Juegos Olímpicos40分钟

周

周 3

完成时间为 2 小时

W2. THE OLYMPIC GAMES AND THE MEDIA

Welcome to this new week! This week, we are going to explore in greater depth the subject of the media and the Olympic Games. You will learn about the media environment, its importance in current societies, the language of television and the historical relations of media and the Olympic Games. //

完成时间为 2 小时

11 个视频（总计 90 分钟）

11 个视频

L2.1. Introduction1分钟

L2.2. The Olympic Games System6分钟

L2.3. Audiovisual and postmodernity19分钟

L2.4. Communication and the Games: chronology5分钟

L2.5. The Media's in the boost of the modern Olympism (1894-1932)6分钟

L2.6. Television and media internationalisation of the Olympics (1936-1960)8分钟

L2.7. The global Olympic Games (1964-1992)7分钟

L2.8. Internet, the social Web and the commercialisation of the Olympic Games (1996-2012)7分钟

L2.9. Introduction to the language of television10分钟

Talk with Alan Abrahamson (2) / Charla con Alan Abrahamson (2)14分钟

L2.10. Next week1分钟

1 个练习

The Olympic Games and Media / Los Juegos Olímpicos y los medios de comunicación40分钟

周

周 4

完成时间为 3 小时

W3. THE MEDIA DURING THE GAMES

The course is reaching its meridian! We hope that the first two introductory weeks to the Olympics, and the media and their interrelation has been interesting for you.

During this week you are going to learn about media activity during the event: the TV production, scheduling, media services in the Olympic Games, how heroes are constructed by media, and also about one of the most symbolic elements of the event: the Olympic ceremonies. // ¡Ya estamos llegando a la mitad del curso! Esperamos que las dos primeras semanas de introducción a los Juegos Olímpicos y su relación con los medios de comunicación os hayan parecido interesantes. Durante esta semana vamos a aprender sobre la actividad de los medios de comunicación durante los Juegos Olímpicos: la producción televisiva, la programación, los servicios de los medios, cómo se construyen los héroes olímpicos en los medios de comunicación, y también sobre uno de los elementos más emblemáticos del evento: las ceremonias olímpicas.

完成时间为 3 小时

12 个视频（总计 111 分钟）

12 个视频

L3.1. Introduction1分钟

L3.2. The television production of the Olympic Games7分钟

L3.2.1. The working of a television production system6分钟

L3.2.2. Planning the production8分钟

L3.3. Programming the Olympics11分钟

L3.4. The Olympics becoming into a storytelling or the construction of the Olympic hero5分钟

L3.5. Olympic Broadcasting Services and the media during the Olympics12分钟

L3.6. Symbols and Rituals of the Olympic Games10分钟

L3.7. The Olympic Ceremonies, structure, protocol and symbols5分钟

L3.8. The Olympic Ceremonies and the television8分钟

Talk with Yiannis Exarchos32分钟

L3.9. Next week56

1 个练习

The media during the Games / Los medios durante los Juegos40分钟

周

周 5

完成时间为 2 小时

W4. OLYMPIC NEW MEDIA: actors, management and contents

This week we will focus on social media. You will learn on the new and specific rules in this new communication territory, going in-depth into concepts such as crosspolination or engagement, and analyzing how social media are entering and managed in the Olympic media environment. As we will be focusing on social media, please don't miss the contents we are feeding you on the Olympics in our Facebook and Twitter profile! //

Esta semana nos centraremos en las redes sociales. Aprenderéis sobre las nuevas y específicas reglas que existen en este nuevo ámbito de comunicación, y profundizaremos en conceptos como crosspolination o engagement, y analizaremos cómo las redes sociales se están integrando y cómo son gestionadas en el entorno olímpico. Como estaremos centrándonos en los medios sociales, no olvidéis los contenidos que os estamos proporcionando sobre los Juegos Olímpicos en nuestro Facebook y Twitter.

完成时间为 2 小时

11 个视频（总计 76 分钟）

11 个视频

L4.1. Introduction1分钟

L4.2. The DNA of the Internet and the Web11分钟

L4.3. The Nature of the Communication on Social Networking Websites9分钟

L4.4. Great Processes behind the Communication on Social Networks7分钟

L4.5. The Social Media and the Olympic Games8分钟

L4.6. Engagement, cross-pollination and the communication logics on Social Networking Websites9分钟

L4.7. IOC Social Media Rules6分钟

L4.8. The Olympic Family and the Social Media during the Olympic Games6分钟

L4.9. Facebook participation and contents during the Olympics8分钟

L4.10. Towards a new communication and management model on social networks6分钟

L4.11. Next week48

1 个练习

Olympic new media: actors, management and contents / Nuevos medios olímpicos: actors y gestión de contenidos40分钟

周

周 6

完成时间为 1 小时

W5. SPONSORSHIP AND TV RIGHTS MANAGEMENT

We are entering into the last week of the course: a final effort for this learning opportunity on the Olympics and their interaction with media. This week we will focus on Olympic marketing, sponsorship and how TV rights are managed. We will be learning on how the Olympic brand is managed. //

完成时间为 1 小时

6 个视频（总计 38 分钟）

6 个视频

L5.1. introduction54

L5.2. The Olympic Games TV Rights: an introductory historical approach12分钟

L5.3. The Olympic Brand4分钟

L5.4. The TOP Sponsorship programs of the Olympics7分钟

Talk with Daniela Negreda, IOC10分钟

L5.5. Gratitude1分钟

1 个练习

Sponsorship and TV rights management of the Olympics / Patrocinio y gestión de los derechos televisivos de los Juegos Olímpicos40分钟

常见问题

我什么时候能够访问课程视频和作业？
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退款政策是如何规定的？
您可在付款后两周内，或者在课程第一个班次开课后（对于已启动的课程）两周内，获得全额退款，以其中较晚者为准。获得课程证书后，您便无法再退款；即使您在两周的退款期内完成了课程，也是如此。请阅读我们完整的退款政策。
有助学金吗？
是的，Coursera 可以向无法承担学费的学生提供助学金。点击左侧‘注册’按钮下的‘助学金’链接即可申请助学金。您可以根据屏幕提示完成申请，申请获批后会收到通知。了解详情。
When can I request the certificate?
You can request the certificate at any time: before, during or once you finish the course.
Which information does include the certificate?
· The course name
· The instructor's signature
· The logo of the partner institution offering the course
· A verification URL that allows others to check the Certificate's authenticity
· A statement that Coursera has confirmed the identity of the learner who completed the course
Which information does not include the certificate?
· Academic credit from the partner institution offering the course
· The final grade you got in the course
· Your ID photo
· The hours you spent working on coursework
· A printed or mailed copy of the Course Certificate.
Certificates are provided as downloadable PDF files, which you can print yourself. You can also share them electronically.
Unfortunately, Coursera cannot provide course Certificates with any more information than they already include.
Is the certificate recognized for official credits at the UAB?
No. The certificate shows that the student has passed the course, but it is not an official qualification of the Universitat Autònoma de Barcelona.
完成课程后，我会获得大学学分吗？
此课程不提供大学学分，但部分大学可能会选择接受课程证书作为学分。查看您的合作院校，了解详情。Coursera 上的在线学位和 Mastertrack™ 证书提供获得大学学分的机会。

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奥运会和媒体