This Innovation and Entrepreneurship course focuses on the interconnection between entrepreneurial thinking and innovation. Specifically, we look at models used in Silicon Valley to grow both start-up companies as well as innovation inside large organizations. Bringing together top Haas School of Business, UC Berkeley faculty, this course addresses critical areas for successful growth, including design thinking, open innovation, business models, product-market fit, and financing. This course will teach you how to think like an entrepreneur and provides the models, tools and frameworks to further develop your business or idea. An emphasis will be placed on the IT space.
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课程信息
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学生职业成果
50%
通过此课程获得实实在在的工作福利
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
第 2 门课程（共 5 门）
可灵活调整截止日期
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中级
完成时间大约为16 小时
英语（English）
字幕：阿拉伯语（Arabic）, 法语（French）, （欧洲人讲的）葡萄牙语, 中文（简体）, 意大利语, 越南语, 韩语, 德语（German）, 俄语（Russian）, 土耳其语（Turkish）, 英语（English）, 西班牙语（Spanish）
学生职业成果
50%
通过此课程获得实实在在的工作福利
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
第 2 门课程（共 5 门）
可灵活调整截止日期
根据您的日程表重置截止日期。
中级
完成时间大约为16 小时
英语（English）
字幕：阿拉伯语（Arabic）, 法语（French）, （欧洲人讲的）葡萄牙语, 中文（简体）, 意大利语, 越南语, 韩语, 德语（German）, 俄语（Russian）, 土耳其语（Turkish）, 英语（English）, 西班牙语（Spanish）
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EIT 数字
EIT Digital is a European education and innovation organisation with a mission to foster digital technology innovation and entrepreneurial talent for economic growth and quality of life. By linking education, research and business, EIT Digital empowers digital top talents for the future.
教学大纲 - 您将从这门课程中学到什么
完成时间为 3 分钟
Course introduction
In this first out of two EIT Digital Innovation & Entrepreneurship courses given by UC Berkeley Haas School of Business you will learn the basics regarding Innovation & Entrepreneurship, Market Analysis and Customer Engagement as well as Open Innovation.
完成时间为 3 分钟
1 个视频 （总计 3 分钟）
1 个视频
完成时间为 1 小时
What is innovation and entrepreneurship?
In this module, you will get an overview of the definitions and differences between innovation and entrepreneurship and how the two work in conjunction to create dynamic startups.
完成时间为 1 小时
5 个视频 （总计 30 分钟）
5 个视频
Why do we care?8分钟
Innovation and entrepreneurship - definitions5分钟
Where does innovation come from?5分钟
How to drive innovation6分钟
1 个练习
Introduction and definitions30分钟
完成时间为 21 分钟
Teaching entrepreneurship
In this module the question Can entrepreneurship be taught? is discussed. You will also learn about the importance and relation between the skillset, toolset and mindset of entrepreneurship.
完成时间为 21 分钟
3 个视频 （总计 21 分钟）
完成时间为 2 小时
The importance of faliure
How can failure be utilized as a resource when creating new ventures? In this module you will learn how to utilize and learn from failure in the development of new business.
完成时间为 2 小时
3 个视频 （总计 22 分钟）
1 个练习
Teaching entrepreneurship and the importance of faliure30分钟
完成时间为 4 小时
Analyzing markets
Product-market fit is a fundamental aspect of a successful launch of both startups as well as new products and services within established companies. In this module, you will learn how to analyze markets when searching for potential segments to target.
完成时间为 4 小时
6 个视频 （总计 38 分钟）
6 个视频
What's a startup?6分钟
Common mistakes6分钟
Market segmentation7分钟
TAM SAM SOM7分钟
Beachhead market6分钟
1 个练习
Analyzing markets30分钟
完成时间为 3 小时
Engage with customers
When you have an idea about what markets to target, then the next step is try to verify the basic assumptions though customer interaction. You will in this module learn how to get the most out of such interviews and avoid common pitfalls. At the end of this module, you will have a framework for understanding customer needs, establishing market opportunity and creating a minimum viable product.
完成时间为 3 小时
4 个视频 （总计 28 分钟）
4 个视频
Customer interviews - part 27分钟
Minimum viable product7分钟
Experiments6分钟
1 个练习
Engage with customers30分钟
审阅
来自INNOVATION & ENTREPRENEURSHIP - FROM BASICS TO OPEN INNOVATION的热门评论
由 SS 提供Nov 27, 2020
This course contains all the valuable insights which a beginner like me who has little or very less knowledge about the market and business side should know
由 AP 提供May 15, 2020
This course is very well structured and faculties are excellent in explaining and giving examples. It was a good experience in learning from them.
由 PP 提供Jun 5, 2019
Course contents and faculties were very good. Coverage contents would be useful either for teaching or starting your own entrepreneurship.
由 CT 提供Nov 16, 2020
amazing Coursera course learn lots of things related to business after doing this course I get an idea of how we can start a business
关于 Value Creation Through Innovation 专项课程
This specialization covers the basics of Innovation and Entrepreneurship courses in the EIT Digital Master Program. The program aims to educate students and deliver entrepreneurs with the right business skills and sense. UC Berkeley Haas School of Business and KTH Royal Institute of Technology are the academic partners in this Innovation and Entrepreneurship specialization.
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