课程信息
4.6
65 ratings
22 reviews
Over the past several decades, operations strategy has played an increasingly important role in business’ success. In this course, we will equip you with concepts and tools to build operations in a way that not only supports your competitive strategy, but also allows you to create new opportunities in the market place. Scaling operations: Linking strategy and execution is a five-week course dedicated to making strategic decisions that are grounded in operational reality. Together, we will study how to build and evaluate the “operating system” of the firm to maximize value. This involves tailoring the firm’s operational competencies, assets, and processes to a specific business strategy. Each week, we’ll explore case studies, engage in discussions and examine realistic data. Thanks to our data-driven approach, you’ll be able to implement your learning directly into practice. At the end of this course, you’ll be ready to build an effective, actionable plan to scale your department or organization....
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100% 在线课程

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建议:2-4 hours/week

完成时间大约为14 小时
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English

字幕:English
Globe

100% 在线课程

立即开始,按照自己的计划学习。
Calendar

可灵活调整截止日期

根据您的日程表重置截止日期。
Clock

建议:2-4 hours/week

完成时间大约为14 小时
Comment Dots

English

字幕:English

教学大纲 - 您将从这门课程中学到什么

1

章节
Clock
完成时间为 3 小时

The VCAP Framework

We start by explaining the concepts of operating systems and operations strategy. Then we introduce the main "VCAP" framework, which connects the key components of operations strategy and identifies three main views to analyze it. The module also describes the key decisions related to operations strategy. Several examples illustrate the impact of operations strategy and the importance of tailoring to increase value and alignment....
Reading
4 个视频(共 22 分钟), 6 个阅读材料, 2 个测验
Video4 个视频
1.2 Scalability3分钟
1.3 Operations Strategy7分钟
1.4 Adopting a Resource, Process, and Capability View7分钟
Reading6 个阅读材料
Syllabus10分钟
Grading and Logistics10分钟
Meet Your Professors10分钟
Recommended Textbook10分钟
Lecture Slides10分钟
Glossary10分钟
Quiz1 个练习
The VCAP Framework8分钟

2

章节
Clock
完成时间为 3 小时

Value Creation and Operations: The Investor View

We start by reviewing the main idea of using operations to create value (and the VCAP framework). We briefly discuss the key questions and introduce the main firm we are going to use (the Mafia restaurant chain). We discuss the key idea of measuring financial return (EVA and ROIC). Then we introduce the main tool, the ROIC tree. We apply the ROIC tree to the firm and discuss the steps: constructing the tree, identifying metrics, assessing impact (sensitivity analysis), building a growth plan and communicating the narrative....
Reading
4 个视频(共 25 分钟), 3 个阅读材料, 2 个测验
Video4 个视频
2.2 Quantifying Value5分钟
2.3 Linking ROIC to Operations with a ROIC Tree10分钟
2.4 Planning Scalable Growth in the ROIC Tree and Summary5分钟
Reading3 个阅读材料
Quiz 2 Image Prompt10分钟
Lecture Slides10分钟
Glossary10分钟
Quiz1 个练习
Value Creation and Operations: The Investor View8分钟

3

章节
Clock
完成时间为 3 小时

Capabilities and Competition: Defensibility and Trade-offs

Module 1 introduced the capability view of operations as the natural link between competitive strategy and operations. In this module we will investigate this link in greater depth and use the capability view to assess the competitive risk the firm faces. A good operations strategy clearly stipulates which capabilities are critical and which are of secondary importance. One can't have it all: operational capabilities exhibit trade-offs and superior performance requires making choices. But where do these trade-offs come from and how can operations shape them to our competitive advantage? That is the subject of this module. We will outline the main challenge; develop the framework, and the use a simple case to illustrate it. ...
Reading
4 个视频(共 24 分钟), 3 个阅读材料, 2 个测验
Video4 个视频
3.2 The Concept of Tradeoff Curves3分钟
3.3 Tradeoff Curves to Analyze Competitive Threat9分钟
3.4 Example: Sugar and Spice7分钟
Reading3 个阅读材料
Sugar & Spice Desserts10分钟
Lecture Slides10分钟
Glossary10分钟
Quiz1 个练习
Quiz 36分钟

4

章节
Clock
完成时间为 3 小时

Process Strategy: Strategic Sourcing

In the previous modules, we introduced the VCAP framework for operations strategy and studied value and capabilities. We learned how to invest assets in the face of uncertain demand. Now we turn our attention to structuring operational processes. In this module, we will analyze two essential components of operations strategy: the questions of who should perform an activity or process in the value chain, and how we should manage the supply relationship....
Reading
4 个视频(共 17 分钟), 2 个阅读材料, 2 个测验
Video4 个视频
4.2 Forecasting and Modeling Uncertainty3分钟
4.3 Tools to Incorporate Uncertainty into Capacity Analysis4分钟
4.4 Optimal Capacity Sizing5分钟
Reading2 个阅读材料
Lecture Slides10分钟
Glossary10分钟
Quiz1 个练习
Quiz 410分钟
4.6

热门审阅

创建者 KSApr 27th 2017

Thanks to prof. Gad and prof. Jan for a piece of practical view. I will be happy to keep in touch if you don't mind. Also, please inform me if you've got next course. thanks, Kirill ks@mashtabator.ru

创建者 AYJun 2nd 2018

It was a great course and would be beneficial to the the people who has basic idea on operations and have some work experience in the industry

讲师

Gad Allon

Professor of Managerial Economics and Decision Sciences

Jan A. Van Mieghem

Harold L. Stuart Professor of Managerial Economics; Professor of Operations Management

关于 Northwestern University

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

常见问题

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

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