课程信息
24,660 次近期查看

Learner Career Outcomes

44%

完成这些课程后已开始新的职业生涯

48%

通过此课程获得实实在在的工作福利

11%

加薪或升职

第 3 门课程(共 6 门)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

中级

At least 2 years of business or marketing experience and has conducted initial keyword search activities.

完成时间大约为14 小时

建议:4 weeks of study, 2-3 hours/week...

英语(English)

字幕:英语(English)

您将学到的内容有

  • Check

    Use keyword research to select best keywords to optimize your website in search results

  • Check

    Examine how to analyze, organize, create, and build content utilizing various strategies

  • Check

    Use best practices to develop a high quality local SEO approach

  • Check

    Develop a solid approach for achieving a productive and successful relationship with your client

您将获得的技能

Keyword ResearchMarketingContent MarketingMathematical Optimization

Learner Career Outcomes

44%

完成这些课程后已开始新的职业生涯

48%

通过此课程获得实实在在的工作福利

11%

加薪或升职

第 3 门课程(共 6 门)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

中级

At least 2 years of business or marketing experience and has conducted initial keyword search activities.

完成时间大约为14 小时

建议:4 weeks of study, 2-3 hours/week...

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间为 5 小时

Introduction

12 个视频 (总计 53 分钟), 1 个阅读材料, 1 个测验
12 个视频
Applying Keyword Research Introduction48
Why do a Competitive Analysis?2分钟
How to Perform a Competitive Keyword Analysis5分钟
Analyzing Your Competition6分钟
Develop a Plan to Compete10分钟
Competing With Page Level Information4分钟
Dealing with Larger Sites4分钟
Mapping Keywords to Pages3分钟
Questions to Ask3分钟
Keyword Mapping Processes4分钟
Creating a Keyword Map for Clients4分钟
1 个阅读材料
A Note from UC Davis10分钟
1 个练习
Optimizing A Website For Search20分钟
2
完成时间为 7 小时

Advanced On-Page SEO

12 个视频 (总计 62 分钟), 1 个测验
12 个视频
Benefits of a Competitive Content Analysis3分钟
Dissecting the Competitive Content Analysis3分钟
What Kind of Content Will Resonate with Your Customers?4分钟
Conducting an Internal Content Audit2分钟
How to Begin Your Content Analysis5分钟
Organizing and Evaluating Content6分钟
Creating a Strategy for Optimizing Content3分钟
Domain Level Content Strategy7分钟
What Makes Content Great?7分钟
Different Types of Content and How to Use Them8分钟
Creating Impactful Content6分钟
1 个练习
Advanced On-page SEO20分钟
3
完成时间为 5 小时

Local SEO

10 个视频 (总计 55 分钟), 2 个测验
10 个视频
Local SEO1分钟
Why's Local SEO Important?2分钟
Local SEO History3分钟
Current Local SEO Landscape3分钟
Organic Search Versus Paid Advertising5分钟
Google My Business!8分钟
Improving Your Local Visibility10分钟
Importance of Off-site Citations4分钟
Quality Off-site Link Building8分钟
Importance of Customer Reviews7分钟
1 个练习
Local SEO20分钟
4
完成时间为 7 小时

Creating an SEO Campaign

10 个视频 (总计 51 分钟), 1 个测验
10 个视频
Scoping an SEO Project5分钟
Proving Your Value to Potential Clients6分钟
Managing Client Expectations8分钟
Asking the Right Questions7分钟
Importance of Achieving Quick Wins2分钟
Developing SMART Project Goals4分钟
Establishing Benchmarks and Tracking Metrics8分钟
Reporting Progress to Your Client5分钟
Course Summary1分钟
1 个练习
Creating an SEO Campaign20分钟
4.7
138 条评论Chevron Right

来自Optimizing a Website for Search的热门评论

创建者 SHSep 3rd 2019

This has to be the most informative and useful SEO course on the internet. The instructor has provided so much value. I highly recommend this course for anyone seeking in-depth value of SEO.

创建者 SRJan 17th 2017

This course provides the essential fundamentals for optimizing a website for search. The course was a refresher in certain areas as well as helped fill in the gaps on things I didnt know.

讲师

Avatar

Rebekah May

SEO Manager & Lead SEO Instructor, Lead Qual
UC Davis Division of Continuing and Professional Education

关于 加州大学戴维斯分校

UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact....

关于 搜索引擎优化(SEO) 专项课程

This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task....
搜索引擎优化(SEO)

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