课程信息
4.2
1,292 个评分
381 个审阅
100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
初级

初级

完成时间(小时)

完成时间大约为6 小时

建议:3-5 hours/week...
可选语言

英语(English)

字幕:英语(English), 波斯语...

您将获得的技能

Personal BrandingSocial MediaManagementBrand Management
100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
初级

初级

完成时间(小时)

完成时间大约为6 小时

建议:3-5 hours/week...
可选语言

英语(English)

字幕:英语(English), 波斯语...

教学大纲 - 您将从这门课程中学到什么

1
完成时间(小时)
完成时间为 1 小时

Introduction

Hello and welcome! ...
Reading
1 个视频(共 3 分钟), 3 个阅读材料
Video1 个视频
Reading3 个阅读材料
MOOC Learning Objectives10分钟
Tweet me!10分钟
My participation in the course10分钟
完成时间(小时)
完成时间为 1 小时

An Overview of Personal Branding

The goal of this module is to help you gain an understanding of the basic purpose, benefits, and responsibilities of branding, and to begin the process of defining your values, gifts, and goals. If you have questions, don't hesitate to get in touch: Kimberley@virginia.edu; @KR_Barker (Twitter)....
Reading
3 个视频(共 17 分钟), 4 个阅读材料, 1 个测验
Video3 个视频
How Personal Should Your Brand Be?4分钟
Why the Myers-Briggs (and similar) assessment6分钟
Reading4 个阅读材料
An Overview of the History of Personal Branding10分钟
"Personal Branding is a Leadership Requirement, Not a Self-Promotion Campaign"10分钟
Does the whole idea of self-promotion feel wrong?10分钟
Assignment: Discovering your Myers-Briggs Personality Type10分钟
Quiz1 个练习
Why Branding? It's the same question each time, but the answer options are all different! For each question, there is only one correct answer.12分钟
2
完成时间(小时)
完成时间为 1 小时

Building your Brand's Infrastructure

Like any other construction project, infrastructure is absolutely key to the successful creation of your brand. In this module, we'll discuss key elements including authenticity, your mission statement, and why you should incorporate your photo into your brand....
Reading
6 个视频(共 32 分钟), 3 个阅读材料
Video6 个视频
The Importance of Authenticity5分钟
Brand Authenticity & Your Photo6分钟
Revisiting your Three Words & Other Infrastructure6分钟
Your Mission Statement4分钟
Choosing your Board of Directors5分钟
Reading3 个阅读材料
Tips for Looking Your Best in Photos10分钟
Background Reading on Mission Statements10分钟
How to Choose the Members of Your Board of Directors10分钟
3
完成时间(小时)
完成时间为 1 小时

Establishing Your Brand's Digital Home: A Guide to Claiming Your Parts of the Web

Your Brand & Social Media. When it comes to social media platforms, you have lots of choices. At the end of this lesson, you will have identified three platforms that best fit your brand. Questions? Don't hesitate to get in touch: Kimberley@virginia.edu; KR_Barker@virginia.edu...
Reading
4 个视频(共 25 分钟), 2 个阅读材料
Video4 个视频
A Bit About Twitter5分钟
Twitter Walk-Through8分钟
Choosing free vs. paid digital real estate5分钟
Reading2 个阅读材料
A Look at Social Media Platforms10分钟
Mashable's Twitter Guidebook10分钟
4
完成时间(小时)
完成时间为 13 分钟

Creating your Brand's Maintenance Plan

This module focuses on the pros and cons (and nuts and bolts) of creating a maintenance plan for your brand. ...
Reading
2 个视频(共 13 分钟)
Video2 个视频
To Automate or Not to Automate!7分钟
4.2
职业方向

58%

完成这些课程后已开始新的职业生涯
工作福利

83%

通过此课程获得实实在在的工作福利
职业晋升

15%

加薪或升职

热门审阅

创建者 MMSep 11th 2018

An amazing stuff to address lot of the confusions related to personal attitude towards different things in this era of digital presence. Enroll if you really want to a lifelong learning experience!

创建者 DPFeb 18th 2016

Excellent course! The course made me think about how I should brand myself in the digital economy and which social media platforms would be best suited for me and my business. Thanks very much!

讲师

Avatar

Kimberley Barker, MLIS

Manager for Technology Education & Computing
Claude Moore Health Sciences Library

关于 University of Virginia

A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders....

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