课程信息
4.2
1,264 ratings
•
372 reviews
Though the concept of personal branding isn't new, questions remain about how to create one and, more importantly, what it means to maintain and inhabit that brand. Learners will: o Understand both what personal branding means and what it means to inhabit their brand o Establish themselves on at least three social media platforms o Create a mission statement for their personal brand o Build a board of directors for their brand o Become familiar with the basics of digital security and reputation management o Create a system for on-going brand maintenance Join instructor Kimberley R. Barker as she provides a warm, supportive atmosphere in which learners are encouraged to intensively explore themselves in order to create a personal brand that authentically and effectively communicates their values and professional gifts. Together we will build a strong community in which to provide encouragement and feedback, and support each other as learners pursue their goal of successful brand creation....
Globe

100% 在线课程

立即开始，按照自己的计划学习。
Calendar

可灵活调整截止日期

根据您的日程表重置截止日期。
Beginner Level

初级

Clock

建议：3-5 hours/week

完成时间大约为5 小时
Comment Dots

English

字幕：English, Persian

您将获得的技能

Personal BrandingSocial MediaManagementBrand Management
Globe

100% 在线课程

立即开始，按照自己的计划学习。
Calendar

可灵活调整截止日期

根据您的日程表重置截止日期。
Beginner Level

初级

Clock

建议：3-5 hours/week

完成时间大约为5 小时
Comment Dots

English

字幕：English, Persian

教学大纲 - 您将从这门课程中学到什么

1

章节
Clock
完成时间为 1 小时

Introduction

Hello and welcome! ...
Reading
1 个视频（共 3 分钟）, 3 个阅读材料
Video1 个视频
Introduction3分钟
Reading3 个阅读材料
MOOC Learning Objectives10分钟
Tweet me!10分钟
My participation in the course10分钟
Clock
完成时间为 1 小时

An Overview of Personal Branding

The goal of this module is to help you gain an understanding of the basic purpose, benefits, and responsibilities of branding, and to begin the process of defining your values, gifts, and goals. If you have questions, don't hesitate to get in touch: Kimberley@virginia.edu; @KR_Barker (Twitter)....
Reading
3 个视频（共 17 分钟）, 4 个阅读材料, 1 个测验
Video3 个视频
Personal Branding: Why bother?5分钟
How Personal Should Your Brand Be?4分钟
Why the Myers-Briggs (and similar) assessment6分钟
Reading4 个阅读材料
An Overview of the History of Personal Branding10分钟
"Personal Branding is a Leadership Requirement, Not a Self-Promotion Campaign"10分钟
Does the whole idea of self-promotion feel wrong?10分钟
Assignment: Discovering your Myers-Briggs Personality Type10分钟
Quiz1 个练习
Why Branding? It's the same question each time, but the answer options are all different! For each question, there is only one correct answer.12分钟

2

章节
Clock
完成时间为 1 小时

Building your Brand's Infrastructure

Like any other construction project, infrastructure is absolutely key to the successful creation of your brand. In this module, we'll discuss key elements including authenticity, your mission statement, and why you should incorporate your photo into your brand....
Reading
6 个视频（共 32 分钟）, 3 个阅读材料
Video6 个视频
The Heart of Authenticity: Choosing Your Three Cornerstone Words4分钟
The Importance of Authenticity5分钟
Brand Authenticity & Your Photo6分钟
Revisiting your Three Words & Other Infrastructure6分钟
Your Mission Statement4分钟
Choosing your Board of Directors5分钟
Reading3 个阅读材料
Tips for Looking Your Best in Photos10分钟
Background Reading on Mission Statements10分钟
How to Choose the Members of Your Board of Directors10分钟

3

章节
Clock
完成时间为 1 小时

Establishing Your Brand's Digital Home: A Guide to Claiming Your Parts of the Web

Your Brand & Social Media. When it comes to social media platforms, you have lots of choices. At the end of this lesson, you will have identified three platforms that best fit your brand. Questions? Don't hesitate to get in touch: Kimberley@virginia.edu; KR_Barker@virginia.edu...
Reading
4 个视频（共 25 分钟）, 2 个阅读材料
Video4 个视频
Choosing the Best Social Media Platforms for Your Brand5分钟
A Bit About Twitter5分钟
Twitter Walk-Through8分钟
Choosing free vs. paid digital real estate5分钟
Reading2 个阅读材料
A Look at Social Media Platforms10分钟
Mashable's Twitter Guidebook10分钟

4

章节
Clock
完成时间为 13 分钟

Creating your Brand's Maintenance Plan

This module focuses on the pros and cons (and nuts and bolts) of creating a maintenance plan for your brand. ...
Reading
2 个视频（共 13 分钟）
Video2 个视频
Why You Should Create an Update Schedule for Social Media6分钟
To Automate or Not to Automate!7分钟
4.2
Direction Signs

58%

完成这些课程后已开始新的职业生涯
Briefcase

83%

通过此课程获得实实在在的工作福利
Money

15%

加薪或升职

热门审阅

创建者 MM•Sep 11th 2018

An amazing stuff to address lot of the confusions related to personal attitude towards different things in this era of digital presence. Enroll if you really want to a lifelong learning experience!

创建者 DP•Feb 18th 2016

Excellent course! The course made me think about how I should brand myself in the digital economy and which social media platforms would be best suited for me and my business. Thanks very much!

讲师

Kimberley Barker, MLIS

Manager for Technology Education & Computing
Claude Moore Health Sciences Library

关于 University of Virginia

A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders....

常见问题

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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