课程信息

74,669 次近期查看

Though the concept of personal branding isn't new, questions remain about how to create one and, more importantly, what it means to maintain and inhabit that brand. 
Learners will:

o	Understand both what personal branding means and what it means to inhabit their brand
o	Establish themselves on at least three social media platforms 
o	Create a mission statement for their personal brand
o	Build a board of directors for their brand
o	Become familiar with the basics of digital security and reputation management
o	Create a system for on-going brand maintenance 

Join instructor Kimberley R. Barker as she provides a warm, supportive atmosphere in which learners are encouraged to intensively explore themselves in order to create a personal brand that authentically and effectively communicates their values and professional gifts. Together we will build a strong community in which to provide encouragement and feedback, and support each other as learners pursue their goal of successful brand creation.

学生职业成果

29%

完成这些课程后已开始新的职业生涯

36%

通过此课程获得实实在在的工作福利

可灵活调整截止日期

根据您的日程表重置截止日期。

可分享的证书

完成后获得证书

100% 在线

立即开始，按照自己的计划学习。

初级

完成时间大约为7 小时

英语（English）

字幕：阿拉伯语（Arabic）, 法语（French）, （欧洲人讲的）葡萄牙语, 意大利语, 加泰罗尼亚语, 巴西葡萄牙语, 越南语, 德语（German）, 俄语（Russian）, 英语（English）, 西班牙语（Spanish）, 波斯语

您将获得的技能

Personal Branding
Social Media
Management
Brand Management

学生职业成果

29%

完成这些课程后已开始新的职业生涯

36%

通过此课程获得实实在在的工作福利

可灵活调整截止日期

根据您的日程表重置截止日期。

可分享的证书

完成后获得证书

100% 在线

立即开始，按照自己的计划学习。

初级

完成时间大约为7 小时

英语（English）

字幕：阿拉伯语（Arabic）, 法语（French）, （欧洲人讲的）葡萄牙语, 意大利语, 加泰罗尼亚语, 巴西葡萄牙语, 越南语, 德语（German）, 俄语（Russian）, 英语（English）, 西班牙语（Spanish）, 波斯语

授课教师

授课教师评分

4.64/5 （2,274 个评分）

Kimberley Barker, MLIS

Manager for Technology Education & Computing

Claude Moore Health Sciences Library

255,663 个学生

1 门课程

授课大纲 - 您将从这门课程中学到什么

内容评分98%（35,919 个评分）

周

1

周 1

完成时间为 1 小时

Introduction

Hello and welcome!

完成时间为 1 小时

1 个视频（总计 3 分钟）, 2 个阅读材料

完成时间为 1 小时

An Overview of Personal Branding

The goal of this module is to help you gain an understanding of the basic purpose, benefits, and responsibilities of branding, and to begin the process of defining your values, gifts, and goals. If you have questions, don't hesitate to get in touch: Kimberley@virginia.edu; @KR_Barker (Twitter).

完成时间为 1 小时

3 个视频（总计 17 分钟）, 4 个阅读材料

周

2

周 2

完成时间为 1 小时

Building your Brand's Infrastructure

Like any other construction project, infrastructure is absolutely key to the successful creation of your brand. In this module, we'll discuss key elements including authenticity, your mission statement, and why you should incorporate your photo into your brand.

完成时间为 1 小时

6 个视频（总计 32 分钟）, 3 个阅读材料

6 个视频

The Heart of Authenticity: Choosing Your Three Cornerstone Words4分钟

The Importance of Authenticity5分钟

Brand Authenticity & Your Photo6分钟

Revisiting your Three Words & Other Infrastructure6分钟

Your Mission Statement4分钟

Choosing your Board of Directors5分钟

3 个阅读材料

Tips for Looking Your Best in Photos10分钟

Background Reading on Mission Statements10分钟

How to Choose the Members of Your Board of Directors10分钟

周

3

周 3

完成时间为 1 小时

Establishing Your Brand's Digital Home: A Guide to Claiming Your Parts of the Web

Your Brand & Social Media. When it comes to social media platforms, you have lots of choices. At the end of this lesson, you will have identified three platforms that best fit your brand. Questions? Don't hesitate to get in touch: Kimberley@virginia.edu; KR_Barker@virginia.edu

完成时间为 1 小时

4 个视频（总计 25 分钟）, 2 个阅读材料

周

4

周 4

完成时间为 13 分钟

Creating your Brand's Maintenance Plan

This module focuses on the pros and cons (and nuts and bolts) of creating a maintenance plan for your brand.

完成时间为 13 分钟

2 个视频（总计 13 分钟）

审阅

4.4

2512 条评论

5 stars
64%
4 stars
23.51%
3 stars
7.80%
2 stars
2.49%
1 star
2.17%

来自INTRODUCTION TO PERSONAL BRANDING的热门评论

由 RH 提供Jul 19, 2020

I really love this course! Mrs. Kimberley Barker is so friendly, humble and funny! She packed the course materials into a story telling format which I enjoyed so much, it's easy to understood.

由 LE 提供Jun 11, 2017

Thank you Kimberley and the Coursera team, this course has really been helpful and insightful giving me a better perspective on branding and how to portray myself and brand better. Thank you.

由 SI 提供Aug 29, 2020

Understanding and application of Personal Branding with the fundamental skills to build leadership skills in the personal branding success in business is very important in today's E-network business.

由 AJ 提供Mar 20, 2021

This course gives a positive vibe to Personal branding and makes it look less self-centered. I now understand the importance of having a digital presence and how I should use it to my advantage.

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Introduction to Personal Branding