关于此课程： Though the concept of personal branding isn't new, questions remain about how to create one and, more importantly, what it means to maintain and inhabit that brand. Learners will: o Understand both what personal branding means and what it means to inhabit their brand o Establish themselves on at least three social media platforms o Create a mission statement for their personal brand o Build a board of directors for their brand o Become familiar with the basics of digital security and reputation management o Create a system for on-going brand maintenance Join instructor Kimberley R. Barker as she provides a warm, supportive atmosphere in which learners are encouraged to intensively explore themselves in order to create a personal brand that authentically and effectively communicates their values and professional gifts. Together we will build a strong community in which to provide encouragement and feedback, and support each other as learners pursue their goal of successful brand creation.
制作方： 弗吉尼亚大学
教学方： Kimberley Barker, MLIS, Manager for Technology Education & Computing
Claude Moore Health Sciences Library
| 级别 | Beginner |
| 承诺学习时间 | 3-5 小时/周 |
| 语言 | English, 字幕： Persian |
| 如何通过 | 通过所有计分作业以完成课程。 |
| 用户评分 |
授课大纲
第 1 周
Introduction
Hello and welcome!
1 视频, 3 阅读材料
- 阅读: MOOC Learning Objectives
- 讨论提示: Introduce Yourself
- 阅读: Tweet me!
- 阅读: My participation in the course
An Overview of Personal Branding
The goal of this module is to help you gain an understanding of the basic purpose, benefits, and responsibilities of branding, and to begin the process of defining your values, gifts, and goals. If you have questions, don't hesitate to get in touch: Kimberley@virginia.edu; @KR_Barker (Twitter).
3 视频, 4 阅读材料
- 阅读: An Overview of the History of Personal Branding
- 阅读: "Personal Branding is a Leadership Requirement, Not a Self-Promotion Campaign"
- 视频: How Personal Should Your Brand Be?
- 阅读: Does the whole idea of self-promotion feel wrong?
- 讨论提示: What is your perception of Personal Branding now?
- 视频: Why the Myers-Briggs (and similar) assessment
- 阅读: Assignment: Discovering your Myers-Briggs Personality Type
- 讨论提示: Assignment: Report your Meyers-Briggs type
已评分: Why Branding? It's the same question each time, but the answer options are all different! For each question, there is only one correct answer.
第 2 周
Building your Brand's Infrastructure
Like any other construction project, infrastructure is absolutely key to the successful creation of your brand. In this module, we'll discuss key elements including authenticity, your mission statement, and why you should incorporate your photo into your brand.
6 视频, 3 阅读材料
- 讨论提示: Assignment: Identify those 3 little words
- 视频: The Importance of Authenticity
- 视频: Brand Authenticity & Your Photo
- 阅读: Tips for Looking Your Best in Photos
- 视频: Revisiting your Three Words & Other Infrastructure
- 视频: Your Mission Statement
- 阅读: Background Reading on Mission Statements
- 讨论提示: Assignment: Share your mission statement!
- 视频: Choosing your Board of Directors
- 阅读: How to Choose the Members of Your Board of Directors
第 3 周
Establishing Your Brand's Digital Home: A Guide to Claiming Your Parts of the Web
Your Brand & Social Media. When it comes to social media platforms, you have lots of choices. At the end of this lesson, you will have identified three platforms that best fit your brand. Questions? Don't hesitate to get in touch: Kimberley@virginia.edu; KR_Barker@virginia.edu
4 视频, 2 阅读材料
- 阅读: A Look at Social Media Platforms
- 视频: A Bit About Twitter
- 视频: Twitter Walk-Through
- 阅读: Mashable's Twitter Guidebook
- 视频: Choosing free vs. paid digital real estate
第 4 周
Creating your Brand's Maintenance Plan
This module focuses on the pros and cons (and nuts and bolts) of creating a maintenance plan for your brand.
2 视频
- 视频: To Automate or Not to Automate!
第 5 周
Your Online Identity: How reputation and digital privacy affect your Brand.
4 视频, 4 阅读材料
- 阅读: The Reputation Economy: Managing Your Online Identity in the Age of Google
- 视频: How to Create an Alert in a Search Engine
- 视频: A Bit About Mistakes
- 阅读: Reply All podcast episodes
- 视频: The Highlights of Digital Privacy- and love for Brooks Hall
- 阅读: Creating Strong Passwords
- 阅读: Assignment: Impress us!
- 讨论提示: What was the most valuable exercise?
- 讨论提示: What assignment was the least helpful?
已评分: Quiz: Reputation Management
已评分: Quiz on Digital Privacy
常见问题解答
运作方式
课程作业
每门课程都像是一本互动的教科书，具有预先录制的视频、测验和项目。
来自同学的帮助
与其他成千上万的学生相联系，对想法进行辩论，讨论课程材料，并寻求帮助来掌握概念。
证书
获得正式认证的作业，并与朋友、同事和雇主分享您的成功。
制作方
弗吉尼亚大学
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
评分和审阅
The information presented is definitely helpful for a social media newbie. I've never wanted to be on any social media site, and feel that my life has been complete without the hassle of social media. However, I'm now forced to think seriously about how an internet presence will help me as I enter the next phase (retirement) of my life. The lectures were fun, but on the mark. The readings were pertinent, though some were frightening for a person already skeptical about "getting my name out there."
This was a very good course. It gave some really good insight on personal branding and provided useful tools for anyone who has never thought of themselves as a brand.
So good, so helpful, tips for life!!
Good introductory course, with some very interesting concepts described herein.