Though the concept of personal branding isn't new, questions remain about how to create one and, more importantly, what it means to maintain and inhabit that brand.
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Introduction to Personal Branding
弗吉尼亚大学课程信息
学生职业成果
29%
36%
您将获得的技能
- Personal Branding
- Social Media
- Management
- Brand Management
学生职业成果
29%
36%
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弗吉尼亚大学
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
授课大纲 - 您将从这门课程中学到什么
Introduction
Hello and welcome!
An Overview of Personal Branding
The goal of this module is to help you gain an understanding of the basic purpose, benefits, and responsibilities of branding, and to begin the process of defining your values, gifts, and goals. If you have questions, don't hesitate to get in touch: Kimberley@virginia.edu; @KR_Barker (Twitter).
Building your Brand's Infrastructure
Like any other construction project, infrastructure is absolutely key to the successful creation of your brand. In this module, we'll discuss key elements including authenticity, your mission statement, and why you should incorporate your photo into your brand.
Establishing Your Brand's Digital Home: A Guide to Claiming Your Parts of the Web
Your Brand & Social Media. When it comes to social media platforms, you have lots of choices. At the end of this lesson, you will have identified three platforms that best fit your brand. Questions? Don't hesitate to get in touch: Kimberley@virginia.edu; KR_Barker@virginia.edu
Creating your Brand's Maintenance Plan
This module focuses on the pros and cons (and nuts and bolts) of creating a maintenance plan for your brand.
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- 1 star2.17%
来自INTRODUCTION TO PERSONAL BRANDING的热门评论
I really love this course! Mrs. Kimberley Barker is so friendly, humble and funny! She packed the course materials into a story telling format which I enjoyed so much, it's easy to understood.
Thank you Kimberley and the Coursera team, this course has really been helpful and insightful giving me a better perspective on branding and how to portray myself and brand better. Thank you.
Understanding and application of Personal Branding with the fundamental skills to build leadership skills in the personal branding success in business is very important in today's E-network business.
This course gives a positive vibe to Personal branding and makes it look less self-centered. I now understand the importance of having a digital presence and how I should use it to my advantage.
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