课程信息

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Though the concept of personal branding isn't new, questions remain about how to create one and, more importantly, what it means to maintain and inhabit that brand. 
Learners will:

o	Understand both what personal branding means and what it means to inhabit their brand
o	Establish themselves on at least three social media platforms 
o	Create a mission statement for their personal brand
o	Build a board of directors for their brand
o	Become familiar with the basics of digital security and reputation management
o	Create a system for on-going brand maintenance 

Join instructor Kimberley R. Barker as she provides a warm, supportive atmosphere in which learners are encouraged to intensively explore themselves in order to create a personal brand that authentically and effectively communicates their values and professional gifts. Together we will build a strong community in which to provide encouragement and feedback, and support each other as learners pursue their goal of successful brand creation.

学生职业成果

53%

完成这些课程后已开始新的职业生涯

47%

通过此课程获得实实在在的工作福利

10%

加薪或升职

可分享的证书

完成后获得证书

100% 在线

立即开始，按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

初级

完成时间大约为5 小时

英语（English）

字幕：英语（English）, 巴西葡萄牙语, 波斯语

您将获得的技能

Personal BrandingSocial MediaManagementBrand Management

学生职业成果

53%

完成这些课程后已开始新的职业生涯

47%

通过此课程获得实实在在的工作福利

10%

加薪或升职

可分享的证书

完成后获得证书

100% 在线

立即开始，按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

初级

完成时间大约为5 小时

英语（English）

字幕：英语（English）, 巴西葡萄牙语, 波斯语

教学大纲 - 您将从这门课程中学到什么

内容评分98%（24,984 个评分）

周

1

周 1

完成时间为 28 分钟

Introduction

Hello and welcome!

完成时间为 28 分钟

1 个视频（总计 3 分钟）, 2 个阅读材料

1 个视频

Introduction3分钟

2 个阅读材料

MOOC Learning Objectives10分钟

Tweet me!10分钟

完成时间为 1 小时

An Overview of Personal Branding

The goal of this module is to help you gain an understanding of the basic purpose, benefits, and responsibilities of branding, and to begin the process of defining your values, gifts, and goals. If you have questions, don't hesitate to get in touch: Kimberley@virginia.edu; @KR_Barker (Twitter).

完成时间为 1 小时

3 个视频（总计 17 分钟）, 4 个阅读材料, 1 个测验

3 个视频

Personal Branding: Why bother?5分钟

How Personal Should Your Brand Be?4分钟

Why the Myers-Briggs (and similar) assessment6分钟

4 个阅读材料

An Overview of the History of Personal Branding + Additional Readings10分钟

Personal Branding and Leadership10分钟

Does the whole idea of self-promotion feel wrong?10分钟

Assignment: Discovering your Myers-Briggs Personality Type10分钟

1 个练习

Why Branding? It's the same question each time, but the answer options are all different! For each question, there is only one correct answer.12分钟

周

2

周 2

完成时间为 1 小时

Building your Brand's Infrastructure

Like any other construction project, infrastructure is absolutely key to the successful creation of your brand. In this module, we'll discuss key elements including authenticity, your mission statement, and why you should incorporate your photo into your brand.

完成时间为 1 小时

6 个视频（总计 32 分钟）, 3 个阅读材料

6 个视频

The Heart of Authenticity: Choosing Your Three Cornerstone Words4分钟

The Importance of Authenticity5分钟

Brand Authenticity & Your Photo6分钟

Revisiting your Three Words & Other Infrastructure6分钟

Your Mission Statement4分钟

Choosing your Board of Directors5分钟

3 个阅读材料

Tips for Looking Your Best in Photos10分钟

Background Reading on Mission Statements10分钟

How to Choose the Members of Your Board of Directors10分钟

周

3

周 3

完成时间为 1 小时

Establishing Your Brand's Digital Home: A Guide to Claiming Your Parts of the Web

Your Brand & Social Media. When it comes to social media platforms, you have lots of choices. At the end of this lesson, you will have identified three platforms that best fit your brand. Questions? Don't hesitate to get in touch: Kimberley@virginia.edu; KR_Barker@virginia.edu

完成时间为 1 小时

4 个视频（总计 25 分钟）, 2 个阅读材料

4 个视频

Choosing the Best Social Media Platforms for Your Brand5分钟

A Bit About Twitter5分钟

Twitter Walk-Through8分钟

Choosing free vs. paid digital real estate5分钟

2 个阅读材料

A Look at Social Media Platforms10分钟

Mashable's Twitter Guidebook10分钟

周

4

周 4

完成时间为 13 分钟

Creating your Brand's Maintenance Plan

This module focuses on the pros and cons (and nuts and bolts) of creating a maintenance plan for your brand.

完成时间为 13 分钟

2 个视频（总计 13 分钟）

2 个视频

Why You Should Create an Update Schedule for Social Media6分钟

To Automate or Not to Automate!7分钟

常见问题

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.

The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I purchase the Certificate?

When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?

You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.
Is financial aid available?

Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You’ll be prompted to complete an application and will be notified if you are approved. Learn more.

还有其他问题吗？请访问学生帮助中心。

Introduction to Personal Branding