课程信息

141,518 次近期查看

Though the concept of personal branding isn't new, questions remain about how to create one and, more importantly, what it means to maintain and inhabit that brand. 
Learners will:

o	Understand both what personal branding means and what it means to inhabit their brand
o	Establish themselves on at least three social media platforms 
o	Create a mission statement for their personal brand
o	Build a board of directors for their brand
o	Become familiar with the basics of digital security and reputation management
o	Create a system for on-going brand maintenance 

Join instructor Kimberley R. Barker as she provides a warm, supportive atmosphere in which learners are encouraged to intensively explore themselves in order to create a personal brand that authentically and effectively communicates their values and professional gifts. Together we will build a strong community in which to provide encouragement and feedback, and support each other as learners pursue their goal of successful brand creation.

学生职业成果

38%

完成这些课程后已开始新的职业生涯

38%

通过此课程获得实实在在的工作福利

10%

加薪或升职

可分享的证书

完成后获得证书

100% 在线

立即开始，按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

初级

完成时间大约为7 小时

英语（English）

字幕：阿拉伯语（Arabic）, 法语（French）, （欧洲人讲的）葡萄牙语, 意大利语, 加泰罗尼亚语, 巴西葡萄牙语, 越南语, 德语（German）, 俄语（Russian）, 英语（English）, 西班牙语（Spanish）, 波斯语

您将获得的技能

Personal BrandingSocial MediaManagementBrand Management

学生职业成果

38%

完成这些课程后已开始新的职业生涯

38%

通过此课程获得实实在在的工作福利

10%

加薪或升职

可分享的证书

完成后获得证书

100% 在线

立即开始，按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

初级

完成时间大约为7 小时

英语（English）

字幕：阿拉伯语（Arabic）, 法语（French）, （欧洲人讲的）葡萄牙语, 意大利语, 加泰罗尼亚语, 巴西葡萄牙语, 越南语, 德语（German）, 俄语（Russian）, 英语（English）, 西班牙语（Spanish）, 波斯语

讲师

授课教师评分

4.64/5 （1,784 个评分）

Kimberley Barker, MLIS

Manager for Technology Education & Computing

Claude Moore Health Sciences Library

210,521 个学生

1 门课程

教学大纲 - 您将从这门课程中学到什么

内容评分98%（32,077 个评分）

周

1

周 1

完成时间为 1 小时

Introduction

Hello and welcome!

完成时间为 1 小时

1 个视频（总计 3 分钟）, 2 个阅读材料

完成时间为 1 小时

An Overview of Personal Branding

The goal of this module is to help you gain an understanding of the basic purpose, benefits, and responsibilities of branding, and to begin the process of defining your values, gifts, and goals. If you have questions, don't hesitate to get in touch: Kimberley@virginia.edu; @KR_Barker (Twitter).

完成时间为 1 小时

3 个视频（总计 17 分钟）, 4 个阅读材料

周

2

周 2

完成时间为 1 小时

Building your Brand's Infrastructure

Like any other construction project, infrastructure is absolutely key to the successful creation of your brand. In this module, we'll discuss key elements including authenticity, your mission statement, and why you should incorporate your photo into your brand.

完成时间为 1 小时

6 个视频（总计 32 分钟）, 3 个阅读材料

6 个视频

The Heart of Authenticity: Choosing Your Three Cornerstone Words4分钟

The Importance of Authenticity5分钟

Brand Authenticity & Your Photo6分钟

Revisiting your Three Words & Other Infrastructure6分钟

Your Mission Statement4分钟

Choosing your Board of Directors5分钟

3 个阅读材料

Tips for Looking Your Best in Photos10分钟

Background Reading on Mission Statements10分钟

How to Choose the Members of Your Board of Directors10分钟

周

3

周 3

完成时间为 1 小时

Establishing Your Brand's Digital Home: A Guide to Claiming Your Parts of the Web

Your Brand & Social Media. When it comes to social media platforms, you have lots of choices. At the end of this lesson, you will have identified three platforms that best fit your brand. Questions? Don't hesitate to get in touch: Kimberley@virginia.edu; KR_Barker@virginia.edu

完成时间为 1 小时

4 个视频（总计 25 分钟）, 2 个阅读材料

周

4

周 4

完成时间为 13 分钟

Creating your Brand's Maintenance Plan

This module focuses on the pros and cons (and nuts and bolts) of creating a maintenance plan for your brand.

完成时间为 13 分钟

2 个视频（总计 13 分钟）

审阅

4.4

2258 条评论

5 stars
63.61%
4 stars
23.61%
3 stars
8.04%
2 stars
2.50%
1 star
2.22%

来自INTRODUCTION TO PERSONAL BRANDING的热门评论

由 PP 提供Jun 11, 2020

It is a really helpful course to learn about personal branding which an important aspect in our modern world. I highly recommend this course. And the tutor Kimberly is awesome and teaches really well.

由 SI 提供Aug 29, 2020

Understanding and application of Personal Branding with the fundamental skills to build leadership skills in the personal branding success in business is very important in today's E-network business.

由 MM 提供Sep 10, 2018

An amazing stuff to address lot of the confusions related to personal attitude towards different things in this era of digital presence. Enroll if you really want to a lifelong learning experience!

由 MH 提供Apr 20, 2020

Thank you, mam, for such a wonderful lecture. I will be trying to follow all of the advice. By the way in the lecture, I am trying to copy your communication style. And it's an amazing time for me.

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Introduction to Personal Branding