课程信息

438,176 次近期查看

学生职业成果

53%

完成这些课程后已开始新的职业生涯

47%

通过此课程获得实实在在的工作福利

10%

加薪或升职
可分享的证书
完成后获得证书
100% 在线
立即开始,按照自己的计划学习。
可灵活调整截止日期
根据您的日程表重置截止日期。
初级
完成时间大约为5 小时
英语(English)
字幕:英语(English), 巴西葡萄牙语, 波斯语

您将获得的技能

Personal BrandingSocial MediaManagementBrand Management

学生职业成果

53%

完成这些课程后已开始新的职业生涯

47%

通过此课程获得实实在在的工作福利

10%

加薪或升职
可分享的证书
完成后获得证书
100% 在线
立即开始,按照自己的计划学习。
可灵活调整截止日期
根据您的日程表重置截止日期。
初级
完成时间大约为5 小时
英语(English)
字幕:英语(English), 巴西葡萄牙语, 波斯语

提供方

弗吉尼亚大学 徽标

弗吉尼亚大学

教学大纲 - 您将从这门课程中学到什么

内容评分Thumbs Up98%(24,984 个评分)Info
1

1

完成时间为 28 分钟

Introduction

完成时间为 28 分钟
1 个视频 (总计 3 分钟), 2 个阅读材料
1 个视频
2 个阅读材料
MOOC Learning Objectives10分钟
Tweet me!10分钟
完成时间为 1 小时

An Overview of Personal Branding

完成时间为 1 小时
3 个视频 (总计 17 分钟), 4 个阅读材料, 1 个测验
3 个视频
How Personal Should Your Brand Be?4分钟
Why the Myers-Briggs (and similar) assessment6分钟
4 个阅读材料
An Overview of the History of Personal Branding + Additional Readings10分钟
Personal Branding and Leadership10分钟
Does the whole idea of self-promotion feel wrong?10分钟
Assignment: Discovering your Myers-Briggs Personality Type10分钟
1 个练习
Why Branding? It's the same question each time, but the answer options are all different! For each question, there is only one correct answer.12分钟
2

2

完成时间为 1 小时

Building your Brand's Infrastructure

完成时间为 1 小时
6 个视频 (总计 32 分钟), 3 个阅读材料
6 个视频
The Importance of Authenticity5分钟
Brand Authenticity & Your Photo6分钟
Revisiting your Three Words & Other Infrastructure6分钟
Your Mission Statement4分钟
Choosing your Board of Directors5分钟
3 个阅读材料
Tips for Looking Your Best in Photos10分钟
Background Reading on Mission Statements10分钟
How to Choose the Members of Your Board of Directors10分钟
3

3

完成时间为 1 小时

Establishing Your Brand's Digital Home: A Guide to Claiming Your Parts of the Web

完成时间为 1 小时
4 个视频 (总计 25 分钟), 2 个阅读材料
4 个视频
A Bit About Twitter5分钟
Twitter Walk-Through8分钟
Choosing free vs. paid digital real estate5分钟
2 个阅读材料
A Look at Social Media Platforms10分钟
Mashable's Twitter Guidebook10分钟
4

4

完成时间为 13 分钟

Creating your Brand's Maintenance Plan

完成时间为 13 分钟
2 个视频 (总计 13 分钟)
2 个视频
To Automate or Not to Automate!7分钟

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