课程信息
4.7
69 个评分
19 个审阅
专项课程

第 3 门课程(共 4 门),位于

100% 在线

100% 在线

立即开始,按照自己的计划学习。
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初级

初级

完成时间(小时)

完成时间大约为15 小时

建议:5 weeks of study; 2 hours per week. ...
可选语言

英语(English)

字幕:英语(English), 西班牙语(Spanish), 阿拉伯语(Arabic)...
专项课程

第 3 门课程(共 4 门),位于

100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
初级

初级

完成时间(小时)

完成时间大约为15 小时

建议:5 weeks of study; 2 hours per week. ...
可选语言

英语(English)

字幕:英语(English), 西班牙语(Spanish), 阿拉伯语(Arabic)...

教学大纲 - 您将从这门课程中学到什么

1
完成时间(小时)
完成时间为 3 小时

Welcome. Let's develop a persuasive argument.

In this module, we’ll focus on the key strategies for designing persuasive speeches. In examining persuasive speaking, we tackle both solid argument and eloquent writing. After sorting through the broad concerns about persuasion, we start with some of the most powerful argumentative tools you can have: status quo and stock issues. By the end of the week, these two ideas will have helped us figure out what we need to argue (and what we don’t) and how to go about it. If you want some feedback, you’ll be able to upload an introductory speech for peer review....
Reading
15 个视频(共 56 分钟), 5 个阅读材料, 3 个测验
Video15 个视频
What’s this course about?3分钟
What are the assignments?4分钟
What is persuasion?4分钟
Good persuasion requires careful planning.3分钟
Good persuasion involves logos, pathos, and ethos4分钟
Good persuasion responds to questions of fact, policy, and value.3分钟
What’s the status quo and burden of proof?4分钟
What are the stock issues and how do they help?4分钟
Stock issue: Ill. Something demands our attention.2分钟
Stock issue: Blame. Why does the ill persist?2分钟
Stock issue: Cure. What should we do?3分钟
Stock issue: Consequences. What happens if we act?3分钟
Using these tools to build arguments for and against.4分钟
How to record speech videos4分钟
Reading5 个阅读材料
Week 1 preview2分钟
Persuasive speech assignment description10分钟
Stock issues in action--Barack Obama15分钟
Week one lesson summaries10分钟
Week one assignment check-in15分钟
Quiz2 个练习
Persuasion6分钟
Week one quiz10分钟
2
完成时间(小时)
完成时间为 3 小时

Designing your persuasive speech

Having mapped out a basic strategy, we now need to think more about the audience and how to respond to their concerns. Additionally, we need to build the speech logically. We will examine how to design congruent speeches that build to clear and motivational calls to action. By the end of the week, you will have a number of techniques for making your case in a way that invites agreement rather than disagreement. If you want strengthen these skills, you’ll be able to engage in some speech analysis....
Reading
13 个视频(共 53 分钟), 8 个阅读材料, 4 个测验
Video13 个视频
Congruency. Everything should fit together.5分钟
Calls to action. What should the audience do?5分钟
Calls to action. Highlighting audience efficacy.3分钟
Stock issues arrangement. Building to the call to action.5分钟
Monroe's motivated sequence. Helping the audience visualize the cure.2分钟
Go big. Move from policy to value.4分钟
Go small. Protect the argument from larger issues.4分钟
Challenge softly. Introduce new evidence.3分钟
Find your cost-benefit balance2分钟
Show, don't tell. Include a story.3分钟
Validate your argument. Include some testimony.3分钟
Sample persuasive speech #16分钟
Reading8 个阅读材料
Week 2 preview2分钟
Congruencey--Bill Gates on education spending15分钟
Arrangement--driving to a clear cure12分钟
Argument tactics. Reading and responding to audience concerns.1分钟
Speech analysis #1 overview5分钟
Matt's feedback10分钟
Week two lesson summaries10分钟
Week two assignment check-in10分钟
Quiz3 个练习
Persuasive arrangement6分钟
Argument tactics6分钟
Week two quiz10分钟
3
完成时间(小时)
完成时间为 3 小时

Strategic and motivational language

In this module, we'll move from persuasive ideas to a completed argument and speech draft. I think everyone should take the time to become familiar with the fallacies discussed in this module. Globally, the quality of argumentation and reasoning would be better if everyone had a stronger grasp of these concepts. As you well know, persuasion isn't just argument - it's also the crafting of strategic and stylistic language. When people think about the most famous speeches in history, they tend to think of stylistically rich speeches. By the end of the week, you will have a list of strategies for avoiding fallacies and framing your case strategically and stylistically. If you want some feedback, you’ll be able to upload a persuasive speech outline for peer review and engage in some speech writing. ...
Reading
13 个视频(共 58 分钟), 5 个阅读材料, 4 个测验
Video13 个视频
Fallacies of reasoning. Something is missing4分钟
Fallacies of reasoning. Flawed causality.3分钟
Fallacies of relevance. Bad evidence.3分钟
Fallacies of relevance. Bad response.3分钟
Framing. Building credible commonalities.3分钟
Identification. We're on the same side.4分钟
Topic value. Finding the best words for your subject.5分钟
Stylistic devices are easy equations for eloquence.2分钟
Sound repetition. Assonance, consonance, alliteration, asyndeton, and polysyndeton.6分钟
Phrasing repetition. Anaphora, epistrophe, and symploce.6分钟
Writing big applause lines. Anadiplosis, antimetabole, and maxims.6分钟
Stylistic hotspots. Where to include style in your speech.3分钟
Reading5 个阅读材料
Week three preview2分钟
Building common identities--Maria Ressa15分钟
Integrating style--Advocating for St. Jude's10分钟
Week three lesson summaries10分钟
Week three assignment check-in10分钟
Quiz3 个练习
Fallacies6分钟
Style6分钟
Week three Quiz14分钟
4
完成时间(小时)
完成时间为 2 小时

Compelling delivery

In this module, we’ll finish our work on persuasive speaking. We'll talk about the dreaded "UM", a bane of speakers and an issue that merits study. We'll also go over some tips for reducing these sorts of disfluencies. We'll spend a bit of time thinking about some good delivery practices. Finally, we'll explore some models of imitation. By the end of the week, you will have a couple of speaking techniques to make every speech you give sound more confident and moving. If you want some feedback, you’ll be able to upload a practice persuasive speech for peer review....
Reading
10 个视频(共 41 分钟), 5 个阅读材料, 3 个测验
Video10 个视频
How can I avoid saying um?4分钟
Dressing for a successful speech.3分钟
Preparing your speaking space.3分钟
Engaging the audience by working the room.4分钟
Making good eye contact.3分钟
Who is a good model of imitation for you?3分钟
Barack Obama. A model of stylistic energy.6分钟
Bobby Jindal. Beware of over-relying on your scripts.4分钟
Stylistic delivery requires your commitment.3分钟
Reading5 个阅读材料
Week four preview2分钟
Speech analysis #2 overview2分钟
Matt's feedback10分钟
Week four lesson summaries10分钟
Week four assignment check-in10分钟
Quiz2 个练习
Um6分钟
Week four quiz10分钟
4.7

热门审阅

创建者 VSNov 15th 2017

A really exceptional course. I have done eulogies and ceremonial speeches before, but I always felt that I wasn't quite connecting with the theme. This course helped to complete the jigsaw. Thank you.

创建者 PSOct 3rd 2018

Another great course by Matt. Really breaks down what you learned in the first course to use with persuasive speeches. Really enjoyed.

讲师

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Dr. Matt McGarrity

Principal Lecturer
UW Department of Communication

关于 University of Washington

Founded in 1861, the University of Washington is one of the oldest state-supported institutions of higher education on the West Coast and is one of the preeminent research universities in the world....

关于 Dynamic Public Speaking 专项课程

Good speaking is your most enduring job skill. This four-course specialization will provide you with the instruction, experience, and practice to develop and deliver compelling presentations. Drawing from the established knowledge in communication, rhetoric, linguistics, and argumentation, each course balances proven ideas with lots of speech practice. The courses in this specializations should help speakers at all levels. If you are nervous about public speaking, this is for you! I have spent an entire career helping nervous novice speakers grow into confident communicators. We slowly work up specific skills that you can practice multiple times before putting together a longer speech....
Dynamic Public Speaking

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