In "Engaging in Persuasive and Credible Communication", you will learn the key skill of persuasion, in the context of professional communication in a globalised world.
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在全球化职场中进行有效沟通 专项课程新加坡国立大学课程信息
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第 3 门课程（共 5 门）
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初级
完成时间大约为9 小时
英语（English）
字幕：英语（English）
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
第 3 门课程（共 5 门）
可灵活调整截止日期
根据您的日程表重置截止日期。
初级
完成时间大约为9 小时
英语（English）
字幕：英语（English）
提供方
新加坡国立大学
A leading global university located in Asia, the National University of Singapore (NUS) is Singapore’s flagship university, and offers a global approach to education and research with a focus on Asian perspectives and expertise. Its transformative education includes a broad-based curriculum underscored by multi-disciplinary courses and cross-faculty enrichment.
教学大纲 - 您将从这门课程中学到什么
完成时间为 2 小时
Persuasive and Credible Communication: An Overview
In the first part, we will analyse and discuss theoretical concepts of both persuasion and credibility.
完成时间为 2 小时
8 个视频 （总计 57 分钟）, 1 个阅读材料, 5 个测验
8 个视频
Why Persuasion?7分钟
The journey ahead4分钟
Persuasion versus Manipulation8分钟
What is persuasion?7分钟
Credibility in Persuasion9分钟
Three Elements of Credibility7分钟
The Language of Trust8分钟
1 个阅读材料
Instructions for Practice Quiz 310分钟
5 个练习
Quiz 116分钟
Practice Quiz 210分钟
Practice Quiz 310分钟
Summative Quiz 130分钟
Reflection 14分钟
完成时间为 3 小时
Principles of Persuasive Writing
In the second part, we will establish some basic rules of effective writing and examine how writing can be made more persuasive.
完成时间为 3 小时
6 个视频 （总计 49 分钟）, 3 个阅读材料, 1 个测验
6 个视频
Analysing your audience8分钟
Rules for Effective Writing9分钟
Ways to establish credibility8分钟
The persuasion map6分钟
The AIDA framework8分钟
3 个阅读材料
Additional Resources10分钟
Practice Quiz: Discover your Personality10分钟
Additional Resources10分钟
完成时间为 3 小时
Persuasive Writing in a Globalised World
In the last part of the course, we will situate persuasive and credible writing in the larger context of a globalised world. We will tackle issues such as persuasion and credibility across cultures.
完成时间为 3 小时
4 个视频 （总计 41 分钟）, 1 个阅读材料, 3 个测验
4 个视频
The five dimensions of culture11分钟
Credibility across cultures12分钟
Writing a Cover letter7分钟
1 个阅读材料
Additional Resources10分钟
2 个练习
Reflection2分钟
Reflection 24分钟
审阅
来自ENGAGING IN PERSUASIVE AND CREDIBLE COMMUNICATION的热门评论
由 DK 提供Apr 27, 2020
Useful to write a biography for publications / own professional website. Helpful for writing a cover letter effectively.
由 MA 提供Apr 3, 2019
It's a very nice chance for having this course. I hope National university of Singapore will provide more courses then.
由 RV 提供Jun 14, 2020
Excellent coverage of topic. Easy explanation of the subject with simple example which are relatable to most.
由 KF 提供Apr 11, 2018
Excellent content and support materials. I have learned a lot about communications and persuasion!
关于 在全球化职场中进行有效沟通 专项课程
In this Specialization aimed for those who are preparing to enter the workplace, we will share with you some key cultural and linguistic features characterizing effective communication in this increasingly diverse and internationalised workplace.
This is done through four courses, building from knowing the self to communicating with the inner circle of colleagues within the organisation and expanding this circle to include external partners and stakeholders. There is also a capstone project which requires you to apply what you have learned in the four courses in real-life contexts potentially with industry players.
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Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
- The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
- The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
我订阅此专项课程后会得到什么？
您注册课程后，将有权访问专项课程中的所有课程，并且会在完成课程后获得证书。您的电子课程证书将添加到您的成就页中，您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容，可以免费旁听课程。
退款政策是如何规定的？
如果订阅，您可以获得 7 天免费试听，在此期间，您可以取消课程，无需支付任何罚金。在此之后，我们不会退款，但您可以随时取消订阅。请阅读我们完整的退款政策。
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