In "Engaging in Persuasive and Credible Communication", you will learn the key skill of persuasion, in the context of professional communication in a globalised world.
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第 3 门课程（共 5 门）
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初级
完成时间大约为9 小时
建议：3 weeks of study, 1-2 hours/week
英语（English）
字幕：英语（English）
教学大纲 - 您将从这门课程中学到什么
完成时间为 2 小时
Persuasive and Credible Communication: An Overview
In the first part, we will analyse and discuss theoretical concepts of both persuasion and credibility.
完成时间为 2 小时
8 个视频 （总计 57 分钟）, 1 个阅读材料, 5 个测验
8 个视频
Why Persuasion?7分钟
The journey ahead4分钟
Persuasion versus Manipulation8分钟
What is persuasion?7分钟
Credibility in Persuasion9分钟
Three Elements of Credibility7分钟
The Language of Trust8分钟
1 个阅读材料
Instructions for Practice Quiz 310分钟
5 个练习
Quiz 116分钟
Practice Quiz 210分钟
Practice Quiz 310分钟
Summative Quiz 130分钟
Reflection 14分钟
完成时间为 3 小时
Principles of Persuasive Writing
In the second part, we will establish some basic rules of effective writing and examine how writing can be made more persuasive.
完成时间为 3 小时
6 个视频 （总计 49 分钟）, 3 个阅读材料, 1 个测验
6 个视频
Analysing your audience8分钟
Rules for Effective Writing9分钟
Ways to establish credibility8分钟
The persuasion map6分钟
The AIDA framework8分钟
3 个阅读材料
Additional Resources10分钟
Practice Quiz: Discover your Personality10分钟
Additional Resources10分钟
完成时间为 3 小时
Persuasive Writing in a Globalised World
In the last part of the course, we will situate persuasive and credible writing in the larger context of a globalised world. We will tackle issues such as persuasion and credibility across cultures.
完成时间为 3 小时
4 个视频 （总计 41 分钟）, 1 个阅读材料, 3 个测验
4 个视频
The five dimensions of culture11分钟
Credibility across cultures12分钟
Writing a Cover letter7分钟
1 个阅读材料
Additional Resources10分钟
2 个练习
Reflection2分钟
Reflection 24分钟
审阅
4.4
来自ENGAGING IN PERSUASIVE AND CREDIBLE COMMUNICATION的热门评论
由 MA 提供Apr 3, 2019
It's a very nice chance for having this course. I hope National university of Singapore will provide more courses then.
由 KF 提供Apr 11, 2018
Excellent content and support materials. I have learned a lot about communications and persuasion!
由 MI 提供Apr 3, 2017
I like the lecture in this course. He use tone, gesture, mimic, etc. So I don't sleepy
由 UG 提供Aug 28, 2018
It was a really good course and I learnt alot about communication
提供方
新加坡国立大学
A leading global university located in Asia, the National University of Singapore (NUS) is Singapore’s flagship university, and offers a global approach to education and research with a focus on Asian perspectives and expertise. Its transformative education includes a broad-based curriculum underscored by multi-disciplinary courses and cross-faculty enrichment.
关于 在全球化职场中进行有效沟通 专项课程
In this Specialization aimed for those who are preparing to enter the workplace, we will share with you some key cultural and linguistic features characterizing effective communication in this increasingly diverse and internationalised workplace.
This is done through four courses, building from knowing the self to communicating with the inner circle of colleagues within the organisation and expanding this circle to include external partners and stakeholders. There is also a capstone project which requires you to apply what you have learned in the four courses in real-life contexts potentially with industry players.
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