(Digital) data are often considered the new oil. Companies often exploit them building platforms, involving different sets of users that generate data – for example, enjoying a digital service through a mobile app – and other organizations that see value in those data and wish to leverage them. This module of the “Platform Thinking” series aims to assess the role of data in digital platforms. We are talking about companies – like social networks – that exploit data to offer personalized advertising or personalized experiences – in services like Netflix or Spotify – but even companies that offer data to external partners for other purposes, like fitness apps that share data with pharmaceutical companies or other health companies. This is a widely intriguing but also a slippery topic, given the amount of data-related scandals we lived over the last few years. Therefore, this course aims to assess the strategies and tactics to exploit data through platforms, highlighting the opportunities and challenges of creating and managing data-driven opportunities. In doing so, we will consider the ethical and policy implications – and related opportunities – to have a transparent and trustable relationship with the end-users. Finally, we will position the data within the platform thinking process.
Platform Thinking: exploiting data through platforms
米兰理工大学课程信息
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初级
No prerequisite knowledge is required.
完成时间大约为5 小时
英语(English)
字幕:英语(English)
您将学到的内容有
To understand the role of data in the sustainability of digital business models
To assess the various strategies to capture value from data
To analyze the business environment around you to identify potentialities for a platform revolution based on data
To analyze the available data to apply platform thinking
您将获得的技能
- Strategic Thinking
- Business Transformation
- Innovation
- Digital Media
- Business Design
可灵活调整截止日期
根据您的日程表重置截止日期。
可分享的证书
完成后获得证书
100% 在线
立即开始,按照自己的计划学习。
初级
No prerequisite knowledge is required.
完成时间大约为5 小时
英语(English)
字幕:英语(English)
提供方

米兰理工大学
Politecnico di Milano is a scientific-technological University, which trains engineers, architects and industrial designers.
授课大纲 - 您将从这门课程中学到什么
完成时间为 8 分钟
Week 1 - Introduction to the course
完成时间为 8 分钟
1 个视频 (总计 3 分钟), 1 个阅读材料
完成时间为 2 小时
Week 2 - Strategies to exploit data
完成时间为 2 小时
5 个视频 (总计 64 分钟), 5 个阅读材料
完成时间为 1 小时
Week 3 - Generating platforms through data
完成时间为 1 小时
2 个视频 (总计 16 分钟), 1 个阅读材料
完成时间为 2 小时
Week 4 - Implications of data exploitation
完成时间为 2 小时
5 个视频 (总计 46 分钟), 4 个阅读材料, 1 个测验
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