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返回到 Positioning: What you need for a successful Marketing Strategy

学生对 IE商学院 提供的 Positioning: What you need for a successful Marketing Strategy 的评价和反馈

849 个评分


Positioning is the heart of any Marketing Strategy, the core that you must get right. It does not matter whether you start with a clearly defined target group or with a differential value proposition: you will need end up with a clear segment or segments upon which we build our Marketing Plan. In this course - the second in our Marketing Strategy Specialization - IE professor Ignacio Gafo will guide you through the essential stages of this key marketing process, starting with the basic elements that you will require and deciding on the market segmentation and marketing. The course progresses to examine the key market trends that you will encounter and will provide you with a handy practical toolbox of skills. The course features interviews with industry professionals as well as on location videos where we quiz members of the public on their attitude towards this key concept. After this course you will be in no doubt of where to position your product and which segment you are going to attempt to attract....



Dec 20, 2016

Professor Ignacio elaborated the concept of positioning in a detailed manner. 5C's are very nicely explained. The videos are short and engaging which helped in increasing concentration.


Feb 7, 2018

It has been very instrumental in my case as i redefine the strategy for my organization. Simple and easy to understand with very good case study literature provided. Thanks guys


26 - Positioning: What you need for a successful Marketing Strategy 的 50 个评论(共 176 个)

创建者 Bernat R

Dec 12, 2017

Very clear and straightforward, although some of the tests mere messy, some of the answers were dubious or interpretable. But the course itself was very instructive and useful. Thanks

创建者 Linda W O

Feb 8, 2018

It has been very instrumental in my case as i redefine the strategy for my organization. Simple and easy to understand with very good case study literature provided. Thanks guys

创建者 Shiref a m

Aug 25, 2017

a real valuable source of learning positioning and really talented and well educated instructors , my only concern is that Citroen case study that there was no eng subs at all

创建者 Valeria M G

Feb 19, 2020

Excelent course, very well explained, really liked the examples and journals! Would definitely recommend it and Professor Gafo is a great teacher! Congrats!

创建者 Julien H

Jan 12, 2020

Great teacher, loved the many examples that were given.

The only problem I had was with the audio quality when the video was recorded in public.

Thank you !

创建者 Kasuntha M

Feb 7, 2021

Great course to learn about Positioning and Marketing Strategy. I highly recommend this course. Thank you for offering this valuable course to me

创建者 Mohammad M

Dec 29, 2021

If you want to have a clear map of the marketing process especially marketing strategy, this MOOC is a must-have course.

创建者 Karthik P R

Jun 3, 2020

It was a great refresher to my Marketing Management classes in MBA. Thanks to IE for putting up this great stuff here!

创建者 Manikandan K

Sep 25, 2018

it was a great experience and modular course for to under stand market and sell the products in difference environment

创建者 Edgar

Nov 9, 2016

Es un curso que me ayudó a entender mejor como posicionar un producto y marca en el mercado. Es un curso muy retador.

创建者 Alejandra S

Nov 14, 2016

I like how the teacher explain the topics and the resources that he used to explain them such as the interviews

创建者 Reynaldo V

Oct 19, 2017

This was both highly educational and a great source for practical ideas that I'm already using at work.

创建者 Priyesh R

May 31, 2020

Very nicely done. Learned a lot about positioning. It gave me new insights to be tried in my startup.

创建者 Jubilee G

Jun 20, 2017

Gives a sound and clear knowledge of Positioning and related concepts. Thank you for this platform...

创建者 Social c D m a

May 16, 2022

Very insightful, it gives you a broad idea on how to come up with an effective marketing strategy

创建者 Jorge C A

Aug 21, 2021

I enjoyed it a lot, and learnt a lot as well! Thank you IE and Coursera for the opportunity

创建者 Ihsan M

Oct 6, 2018

Super informative course. I really loved this course. Thank you professor and thank you IE.

创建者 Ajay C

May 15, 2020

Great content. The quizzes are extremely engaging and challenging at the same time.

创建者 Izabella C

Apr 30, 2020

The course covered all the promised content and was well explained bu the teacher.

创建者 Saurabh M

Feb 20, 2017

Great course and explanations were in detail. Would highly recommend this course.

创建者 Shabanova O

Jan 19, 2019

I like it. This course was interesting and full of knowledge. Thank you Coursera

创建者 Savdar I

Mar 12, 2018

Highly recommended for young entrepreneur and start-up entrepreneur especially.

创建者 Kehinde D

May 10, 2020

Great course but it was quite tough since I do not have a marketing backgroud

创建者 DrNaveed I

May 9, 2020

This course is really really helpful in my career thanks to positioning team

创建者 Abhishek S

Feb 23, 2020

Wonderful learning with great insights from real life Case Studies, Thanks