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返回到 Positioning: What you need for a successful Marketing Strategy

学生对 IE商学院 提供的 Positioning: What you need for a successful Marketing Strategy 的评价和反馈

849 个评分


Positioning is the heart of any Marketing Strategy, the core that you must get right. It does not matter whether you start with a clearly defined target group or with a differential value proposition: you will need end up with a clear segment or segments upon which we build our Marketing Plan. In this course - the second in our Marketing Strategy Specialization - IE professor Ignacio Gafo will guide you through the essential stages of this key marketing process, starting with the basic elements that you will require and deciding on the market segmentation and marketing. The course progresses to examine the key market trends that you will encounter and will provide you with a handy practical toolbox of skills. The course features interviews with industry professionals as well as on location videos where we quiz members of the public on their attitude towards this key concept. After this course you will be in no doubt of where to position your product and which segment you are going to attempt to attract....



Dec 20, 2016

Professor Ignacio elaborated the concept of positioning in a detailed manner. 5C's are very nicely explained. The videos are short and engaging which helped in increasing concentration.


Feb 7, 2018

It has been very instrumental in my case as i redefine the strategy for my organization. Simple and easy to understand with very good case study literature provided. Thanks guys


51 - Positioning: What you need for a successful Marketing Strategy 的 75 个评论(共 176 个)


Nov 3, 2017

It was a great basic course in marketing. Thanks for the knowledge shared.


Jul 18, 2016

Great course! Wonderful learning experience! Would strongly recommend!! :)

创建者 JOHN P B

Jun 24, 2019

This is an amazing course which is quite interesting and informative.

创建者 Sthepanie P

Sep 8, 2019

Course material is straightforward and simple. Really learned a lot.

创建者 Karlanie B

Oct 24, 2018

Very helpful. Clear, easy to understand and entertaining. Thank you

创建者 Cartagena P O A

Dec 24, 2019

Me agrado mucho el curso y con los conceptos claros y directos.

创建者 Ana P

Mar 5, 2018

Thank you so much to the instructor for instructing Ana Pelayo.


Aug 1, 2020

the positioning course form marketing strategy is very useful.

创建者 Bayram F B

Jul 26, 2020

I learned positioning very well from the vauable course !!

创建者 Derek D K

Jun 30, 2019

With each course I am building on Marketing fundamentals

创建者 Kamile K

Dec 13, 2019

Great, detailed course, very well structured. Loved it!

创建者 Kings L

Jun 12, 2019

it's really new experience for me . it'really good

创建者 Shane M

Feb 22, 2021

Very interesting and a great selection of reading

创建者 Nagadesi S

Mar 30, 2020

Great explanation and very informative. Thank you

创建者 Marco A D

Sep 26, 2020

Best in class. I enjoy it, and I learn a lot.

创建者 Koyna G

Oct 23, 2020

the course was very good. it helped me a lot

创建者 MD S S

Jul 28, 2020

Great Professor,simply explained everything.

创建者 Sankar A

Mar 11, 2018

Very Good and useful Program guiding the s

创建者 Abhijit D

May 26, 2020

thank you for this course . great content


Jun 30, 2022

Muy buen material, me gusto el contendio

创建者 rakesh s

Sep 24, 2018

very good course to learn. Good insights

创建者 Apurva V

Oct 26, 2018

Good Detailed & very informative course

创建者 Manuel A R S

Jun 14, 2019

Buen material. Muy práctico!!! :)

创建者 Azeem I

May 20, 2018

Great course and learning source.

创建者 Jacobo S

Nov 10, 2020

Back to basics! but still great