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学生对 IE商学院 提供的 Positioning: What you need for a successful Marketing Strategy 的评价和反馈

4.5
849 个评分

课程概述

Positioning is the heart of any Marketing Strategy, the core that you must get right. It does not matter whether you start with a clearly defined target group or with a differential value proposition: you will need end up with a clear segment or segments upon which we build our Marketing Plan. In this course - the second in our Marketing Strategy Specialization - IE professor Ignacio Gafo will guide you through the essential stages of this key marketing process, starting with the basic elements that you will require and deciding on the market segmentation and marketing. The course progresses to examine the key market trends that you will encounter and will provide you with a handy practical toolbox of skills. The course features interviews with industry professionals as well as on location videos where we quiz members of the public on their attitude towards this key concept. After this course you will be in no doubt of where to position your product and which segment you are going to attempt to attract....

热门审阅

NK

Dec 20, 2016

Professor Ignacio elaborated the concept of positioning in a detailed manner. 5C's are very nicely explained. The videos are short and engaging which helped in increasing concentration.

LO

Feb 7, 2018

It has been very instrumental in my case as i redefine the strategy for my organization. Simple and easy to understand with very good case study literature provided. Thanks guys

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76 - Positioning: What you need for a successful Marketing Strategy 的 100 个评论(共 176 个)

创建者 Ciro U

Jul 22, 2019

Very good content and process

创建者 Natasha T

Nov 19, 2016

Great course for marketers!

创建者 Dr. S A

May 13, 2020

Increase conceptual Skills

创建者 Valarmathi .

Nov 3, 2020

Thank you so much sir.

创建者 Ferdinia r

Jul 1, 2022

amazing presentation!

创建者 SANDRA F C P

Jul 8, 2022

Fue muy interesante

创建者 Ashutosh k y

Sep 28, 2020

excellent course

创建者 Sushil K

Oct 7, 2018

excellent course

创建者 charles t

Feb 24, 2018

fantastic course

创建者 José L O E

May 5, 2020

very insightful

创建者 SRIJAN D

Apr 9, 2020

Extremely good!

创建者 Trung L H

Jul 21, 2021

it is helpfull

创建者 SANDEEP K

Sep 7, 2020

Good learning.

创建者 Bernardo R

Oct 29, 2017

Great content!

创建者 Nhat Q L

Feb 3, 2019

Great course!

创建者 ABU S M

Sep 25, 2020

nice course

创建者 Shashavalli P

Oct 5, 2018

Good course

创建者 Syazwana M

Jan 29, 2021

Best one!

创建者 Baldeo P

Jan 25, 2021

Excellent

创建者 Apurbo D

Dec 31, 2020

Excellent

创建者 MS. C J A C

Jun 17, 2020

Excellent

创建者 Ajay s

Mar 27, 2018

very good

创建者 Nirvan A

Sep 8, 2020

Awesome

创建者 Prashant S

May 28, 2019

Compac

创建者 Deleted A

Feb 10, 2022

good