Welcome to Graphic Design, the second course in the Effective Communications Specialization. Over 70 different companies have provided this specialization to their employees as a resource for internal professional development. Why? Because employers know that effective visual communication is the key to attracting an audience, building a relationship, and closing the sale.
课程信息
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完成这些课程后已开始新的职业生涯
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通过此课程获得实实在在的工作福利
23%
加薪或升职
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初级
Students should be somewhat fluent in the use of basic composition-friendly software. PowerPoint, Keynote, and InDesign are all ideal.
完成时间大约为27 小时
英语（English）
字幕：英语（English）, 意大利语, 西班牙语（Spanish）, 阿拉伯语（Arabic）
您将获得的技能
GraphicsTypographyPresentationGraphic Design
学生职业成果
55%
完成这些课程后已开始新的职业生涯
40%
通过此课程获得实实在在的工作福利
23%
加薪或升职
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
可灵活调整截止日期
根据您的日程表重置截止日期。
初级
Students should be somewhat fluent in the use of basic composition-friendly software. PowerPoint, Keynote, and InDesign are all ideal.
完成时间大约为27 小时
英语（English）
字幕：英语（English）, 意大利语, 西班牙语（Spanish）, 阿拉伯语（Arabic）
提供方
科罗拉多大学波德分校
CU-Boulder is a dynamic community of scholars and learners on one of the most spectacular college campuses in the country. As one of 34 U.S. public institutions in the prestigious Association of American Universities (AAU), we have a proud tradition of academic excellence, with five Nobel laureates and more than 50 members of prestigious academic academies.
教学大纲 - 您将从这门课程中学到什么
完成时间为 2 小时
Module 1: Getting Started
This module introduces you to the importance of recognizing good design as the starting place for creating professional, attractive work of your own.
完成时间为 2 小时
12 个视频 （总计 32 分钟）, 3 个阅读材料, 2 个测验
12 个视频
(Optional) What's So Great About The Capstone? (For New Learners)3分钟
(Optional) From Writing to Design; the Handoff2分钟
(Optional) The Importance of Designing Well1分钟
Course Overview2分钟
Course Prerequisites2分钟
Glossary of Design Terms5分钟
Professionalism in Design2分钟
Designing with a Critical Eye1分钟
Developing a Design Vocabulary1分钟
The Importance of Inspiration1分钟
Unexpected Places Yield Unexpected Results4分钟
3 个阅读材料
A Few Important Points About This Course10分钟
A Glossary of Design Terms15分钟
Developing a Design Vocabulary10分钟
1 个练习
Glossary Quiz20分钟
完成时间为 8 小时
Module 2: The Blank Canvas
This module will look at the blank canvas – the untouched rectangle that will become our design project. We’ll discuss the importance of working with a grid, understanding negative space, and using appropriate margins. This module will also explore the palette of elements which, when chosen and used wisely, ensure that the finished design project is successful. We’ll cover type, color, images, and graphic elements such as borders, bars, and backgrounds.
完成时间为 8 小时
15 个视频 （总计 65 分钟）, 5 个阅读材料, 2 个测验
15 个视频
Introducing the Grid4分钟
The Grid and Audience Perception4分钟
The Power of Negative Space2分钟
Introducing the Palette1分钟
Type Is the Message6分钟
Type Anatomy5分钟
Type Families7分钟
Type Formatting9分钟
Creating with Type3分钟
Color and Its Meaning3分钟
Color and the Natural World3分钟
Image Treatment2分钟
Creative Cropping4分钟
Graphic Elements2分钟
5 个阅读材料
Practicing Building Grids1 小时 30 分
Practicing Negative Space1 小时 30 分
Why Designers Use Templates10分钟
Practicing Templates10分钟
Practicing Cropping10分钟
2 个练习
Typeface Quiz20分钟
Seeing Design 'Tricks' in Action30分钟
完成时间为 9 小时
Module 3: Tricks of the Trade
It's time to start designing! In this module, we'll discuss the process of composition. We'll use the palette items covered in Module 2, and deploy common visual design “tricks” such as contrast, repetition, sublimation, tension, and more. To help see both the effect and the universality of these design approaches, we'll look at design examples from art history, film, and current media. We’ll also cover the strategy of composition. We'll see that providing an obvious target, maintaining a natural visual flow, and prioritizing information are all critical to clear visual communication.
完成时间为 9 小时
12 个视频 （总计 34 分钟）, 4 个阅读材料, 1 个测验
12 个视频
Designing with a Closed Set of Elements: The Clarity Guitars Ad45
Contrast4分钟
White Space3分钟
Repetition in writing, design, and presentation1分钟
Rhythm or Repetition2分钟
Sublimation2分钟
Interlocking Elements2分钟
Introduction to Tension5分钟
Tension and Movement4分钟
Targets and Portals3分钟
Establishing Priorities2分钟
4 个阅读材料
Using the Closed Set10分钟
Practicing Contrast 21小时
Practicing Tension45分钟
Practicing Logos45分钟
完成时间为 7 小时
Module 4: Revision and Distance
As we've said before, designers don't work in a vacuum. Our work will be judged by others, and, as good designers, we will learn to take that judgement constructively and in stride. In this module we’ll talk about what it means to be confident, yet open to criticism. We’ll explore the importance of revision as an ongoing component of design, as well as the need to enlist feedback and maintain distance in assessing our own work.
完成时间为 7 小时
4 个视频 （总计 14 分钟）
4 个视频
You Are Your Own Worst Critic3分钟
Looking Back at Best Practices4分钟
Moving Forward: Public Speaking1分钟
2 个练习
Rubric Training Quiz 145分钟
Rubric Training Quiz 245分钟
审阅
来自平面设计的热门评论
由 RC 提供May 13, 2020
I think that the discussions would be more useful if students had detailed instructions on how to create the images in Microsoft Word or PowerPoint and then take a screenshot to make a jpeg image.
由 DC 提供Apr 10, 2020
I loved it its not on photoshop or any application but on the practicality on how to use everything is any design related work or medium got to learn on maybe new minute things I used to ignore
由 NS 提供Oct 22, 2016
i will definitely recommend this course not only to those interested in graphic design but also to those who have to make simple power point presentations. you will find the tips very useful!
由 MR 提供Jul 27, 2020
I am grateful to them. I have completed this course and now I know the basic fundamentals of Graphic Design which are highly important for a successful professional life in Graphic Design.
关于 Effective Communication: Writing, Design, and Presentation 专项课程
Over seventy companies and tens of thousands of students worldwide have used Effective Communication to deliver ideas powerfully in the workplace. By taking Business Writing, Graphic Design, and Successful Presentation, you’ll hone your written, visual, and verbal business presentation skills. You'll learn to write well-organized, clear business documents; to design elegant presentation slides, reports, and posters; and to present and speak with confidence and power. In the final Capstone Project, you'll develop a portfolio of work—including a memo, a slide deck, and a presentation—to showcase your communication skills and represent your personal brand. The Effective Communication Specialization takes you on a journey of self realization. You’ll learn that excellence in communication involves the ability to express who you are—your best self—in everything you do.
常见问题
我什么时候能够访问课程视频和作业？
讲座和作业的访问权限取决于您的注册类型。如果您以旁听模式参加课程，则可以免费查看大多数课程资料。要访问评分作业并获得证书，您需要在旁听期间或之后购买证书体验。如果看不到旁听选项：
- 课程可能不提供旁听选项。您可以尝试免费试用，也可以申请助学金。
- 课程可能会改为提供'完整课程，没有证书'。通过此选项，您可以查看所有课程材料、提交所要求的作业，以及获得最终成绩。这也意味着您将无法购买证书体验。
我订阅此专项课程后会得到什么？
您注册课程后，将有权访问专项课程中的所有课程，并且会在完成课程后获得证书。您的电子课程证书将添加到您的成就页中，您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容，可以免费旁听课程。
Is financial aid available?
是的，Coursera 可以为无法承担费用的学生提供助学金。通过点击左侧“注册”按钮下的“助学金”链接可以申请助学金。您可以根据屏幕提示完成申请，申请获批后会收到通知。您需要针对专项课程中的每一门课程完成上述步骤，包括毕业项目。了解更多。
What kind of software will I need to complete this course?
Learners need some familiarity and access to presentation software like Microsoft PowerPoint, Google Slides, and Apple Keynote. Although it is not required, design students may also use programs like Adobe Photoshop, Illustrator, or InDesign.
还有其他问题吗？请访问 学生帮助中心。
