Welcome to Graphic Design, the second course in the Effective Communications Specialization. Over 70 different companies have provided this specialization to their employees as a resource for internal professional development. Why? Because employers know that effective visual communication is the key to attracting an audience, building a relationship, and closing the sale.
课程信息
290,772 次近期查看
学生职业成果
55%
完成这些课程后已开始新的职业生涯
40%
通过此课程获得实实在在的工作福利
23%
加薪或升职
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
可灵活调整截止日期
根据您的日程表重置截止日期。
初级
Students should be somewhat fluent in the use of basic composition-friendly software. PowerPoint, Keynote, and InDesign are all ideal.
完成时间大约为29 小时
英语（English）
字幕：英语（English）, 意大利语, 阿拉伯语（Arabic）
您将获得的技能
GraphicsTypographyPresentationGraphic Design
学生职业成果
55%
完成这些课程后已开始新的职业生涯
40%
通过此课程获得实实在在的工作福利
23%
加薪或升职
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
可灵活调整截止日期
根据您的日程表重置截止日期。
初级
Students should be somewhat fluent in the use of basic composition-friendly software. PowerPoint, Keynote, and InDesign are all ideal.
完成时间大约为29 小时
英语（English）
字幕：英语（English）, 意大利语, 阿拉伯语（Arabic）
提供方
科罗拉多大学波德分校
CU-Boulder is a dynamic community of scholars and learners on one of the most spectacular college campuses in the country. As one of 34 U.S. public institutions in the prestigious Association of American Universities (AAU), we have a proud tradition of academic excellence, with five Nobel laureates and more than 50 members of prestigious academic academies.
教学大纲 - 您将从这门课程中学到什么
完成时间为 3 小时
Module 1: Getting Started
This module introduces you to the importance of recognizing good design as the starting place for creating professional, attractive work of your own.
完成时间为 3 小时
12 个视频 （总计 32 分钟）, 3 个阅读材料, 2 个测验
12 个视频
(Optional) What's So Great About The Capstone? (For New Learners)3分钟
(Optional) From Writing to Design; the Handoff2分钟
(Optional) The Importance of Designing Well1分钟
Course Overview2分钟
Course Prerequisites2分钟
Glossary of Design Terms5分钟
Professionalism in Design2分钟
Designing with a Critical Eye1分钟
Developing a Design Vocabulary1分钟
The Importance of Inspiration1分钟
Unexpected Places Yield Unexpected Results4分钟
3 个阅读材料
A Few Important Points About This Course10分钟
A Glossary of Design Terms15分钟
Developing a Design Vocabulary10分钟
1 个练习
Glossary Quiz20分钟
完成时间为 8 小时
Module 2: The Blank Canvas
This module will look at the blank canvas – the untouched rectangle that will become our design project. We’ll discuss the importance of working with a grid, understanding negative space, and using appropriate margins. This module will also explore the palette of elements which, when chosen and used wisely, ensure that the finished design project is successful. We’ll cover type, color, images, and graphic elements such as borders, bars, and backgrounds.
完成时间为 8 小时
15 个视频 （总计 65 分钟）, 5 个阅读材料, 2 个测验
15 个视频
Introducing the Grid4分钟
The Grid and Audience Perception4分钟
The Power of Negative Space2分钟
Introducing the Palette1分钟
Type Is the Message6分钟
Type Anatomy5分钟
Type Families7分钟
Type Formatting9分钟
Creating with Type3分钟
Color and Its Meaning3分钟
Color and the Natural World3分钟
Image Treatment2分钟
Creative Cropping4分钟
Graphic Elements2分钟
5 个阅读材料
Practicing Building Grids1 小时 30 分
Practicing Negative Space1 小时 30 分
Why Designers Use Templates10分钟
Practicing Templates10分钟
Practicing Cropping10分钟
2 个练习
Typeface Quiz20分钟
Seeing Design 'Tricks' in Action12分钟
完成时间为 10 小时
Module 3: Tricks of the Trade
It's time to start designing! In this module, we'll discuss the process of composition. We'll use the palette items covered in Module 2, and deploy common visual design “tricks” such as contrast, repetition, sublimation, tension, and more. To help see both the effect and the universality of these design approaches, we'll look at design examples from art history, film, and current media. We’ll also cover the strategy of composition. We'll see that providing an obvious target, maintaining a natural visual flow, and prioritizing information are all critical to clear visual communication.
完成时间为 10 小时
12 个视频 （总计 34 分钟）, 4 个阅读材料, 1 个测验
12 个视频
Designing with a Closed Set of Elements: The Clarity Guitars Ad45
Contrast4分钟
White Space3分钟
Repetition in writing, design, and presentation1分钟
Rhythm or Repetition2分钟
Sublimation2分钟
Interlocking Elements2分钟
Introduction to Tension5分钟
Tension and Movement4分钟
Targets and Portals3分钟
Establishing Priorities2分钟
4 个阅读材料
Using the Closed Set10分钟
Practicing Contrast 21小时
Practicing Tension45分钟
Practicing Logos45分钟
完成时间为 7 小时
Module 4: Revision and Distance
As we've said before, designers don't work in a vacuum. Our work will be judged by others, and, as good designers, we will learn to take that judgement constructively and in stride. In this module we’ll talk about what it means to be confident, yet open to criticism. We’ll explore the importance of revision as an ongoing component of design, as well as the need to enlist feedback and maintain distance in assessing our own work.
完成时间为 7 小时
4 个视频 （总计 14 分钟）
4 个视频
You Are Your Own Worst Critic3分钟
Looking Back at Best Practices4分钟
Moving Forward: Public Speaking1分钟
2 个练习
Rubric Training Quiz 145分钟
Rubric Training Quiz 245分钟
审阅
来自平面设计的热门评论
由 RC 提供May 13, 2020
I think that the discussions would be more useful if students had detailed instructions on how to create the images in Microsoft Word or PowerPoint and then take a screenshot to make a jpeg image.
由 DC 提供Apr 10, 2020
I loved it its not on photoshop or any application but on the practicality on how to use everything is any design related work or medium got to learn on maybe new minute things I used to ignore
由 NS 提供Oct 22, 2016
i will definitely recommend this course not only to those interested in graphic design but also to those who have to make simple power point presentations. you will find the tips very useful!
由 CO 提供Jan 15, 2018
There were a lot of design elements thought were irrelevant, now i know better. This course made graphic design limitless. It also show me how to do more and appreciate everything visible
关于 Effective Communication: Writing, Design, and Presentation 专项课程
Over seventy companies and tens of thousands of students worldwide have used Effective Communication to deliver ideas powerfully in the workplace. By taking Business Writing, Graphic Design, and Successful Presentation, you’ll hone your written, visual, and verbal business presentation skills. You'll learn to write well-organized, clear business documents; to design elegant presentation slides, reports, and posters; and to present and speak with confidence and power. In the final Capstone Project, you'll develop a portfolio of work—including a memo, a slide deck, and a presentation—to showcase your communication skills and represent your personal brand. The Effective Communication Specialization takes you on a journey of self realization. You’ll learn that excellence in communication involves the ability to express who you are—your best self—in everything you do.
What our students say:
"A life-changing specialization."
"Simple yet powerful rules."
"Essential for everyone."
常见问题
When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.
Is financial aid available?
Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.
What kind of software will I need to complete this course?
Learners need some familiarity and access to presentation software like Microsoft PowerPoint, Google Slides, and Apple Keynote. Although it is not required, design students may also use programs like Adobe Photoshop, Illustrator, or InDesign.
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