Excessively short course. Like previous course in the specialization no slides of the lectures were provided. Approach over-simplistic. IE could done more. Also as in previous course there was no supervision from the staff of the discussion forums. Also looking at the big picture, there is a tremendous gap in quality and approach to online courses between EU institutions and US top tier institutions (favoring the US offerings). Looking at Wharton, U. Michigan, Yale courses (just to mention a few) and then looking at the majority of European offerings, the gap is very salient. If IE wants to stay relevant in this online space, some benchmark is advised... If you are in the 'game', you must 'play' it better...

I hope you will accept my critic as constructive and positive, not as negative. As an European I am more critic and I would like to see more quality, relevance and credibility of EU offerings. As it is, it is a matter of time until Wharton and U. Michigan spread their offerings into this specific field and with a superior approach they will most likely divert students to their offerings, probably lowering and marginalizing your courses.

But despite my critics it is fair to salute you for your efforts and availability to offer this course.

I wish yoy luck.

Ricardo J. Oliveira

I've really enjoyed this course. There is a great mix of approaches to the subject matter - video lectures, interviews, case studies, articles/textbook excerpts and short quizzes. The balance between covering a wide-enough range of topics, and giving sufficient depth of information is just right in my opinion. Overall, this led to a really engaging experience and I feel that I've learned a lot. Moreover, there is plenty of practical guidance as to how principles can be applied in a business context. Thank you for doing such a great job of putting this together.

Excellent course for someone who has little or no pricing background. I learned a lot of practical skills! Not the easiest course... but well worth the effort!!! Great professor, awesome content and an impeccable delivery system... can't ask for more!! I highly recommend this course and the Marketing Mix Implementation specialization to anyone who is interested in the practical business skills associated to marketing!

Best course I've taken in Coursera so far!

Great, useful materials, detailed explanations for potentially complex topics and loads of relevant examples, all integrated seamlessly and in the right order - great flow! Also really appreciated the multiple opportunities to practice pricing on all the exercises available.

Thank you Prof. Boehm & team!

Brilliant course! Helps you understand the thought process that goes in pricing. The psychological aspect of pricing is a very interesting topic in itself. The quiz tests your understanding of the topics. However, they are not hard. I wish they had increased the difficulty of quantitative questions

The course has helped me understand the importance of pricing and how it impacts the organisations' profitability. The concept of customer based pricing and price discrimination has helped me understand and realize how we can improve pricing based on customer segment and across product range.

The techniques used in this course really help to first keep you in business and second distinguishing yourself among other competitors. The other advantage of this course was its quizzes which help me to get more of the each module by presenting real world practical cases.

It was great!!! It combines perfectly theory and practice, and uses examples in different industries. In my experience, after study a MBA, it has been a great experience, and I can apply these knowledge from the first moment.

I totally recommend it!

The course was fairly comprehensive and thorough with timely readings and exercises. The content/syllabus makes you go back to your purchase choices and ponder over whether you were influenced by such marketing antics eg: Decoy Pricing.

This is an amazing course and i will recommend it to everyone. it has opened my eye on pricing as the most important driver of profitability. this course will really impact my career as a sales person and also as an entrepreneur.

Very effective course for those who want to learn the philosophy regarding pricing strategy and how to choose the right price for the product. A highly recommended course for professionals working in the industry.

Outstanding Theoretical concepts were explained clearly. Examples and numerical questions beautifully supplemented the theory into practical use. They were neither too difficult nor too easy- a perfect balance.

So far, this has been my favourite module. thought it was thorough and challenging enough for anybody to learn but also down-to-earth for newcomers, the right balance, which is a heroic act to achieve in a

Although they are harder concepts and more practices to remember, it was a very insightful course! I truly enjoyed the additional readings to elaborate on the lectures. Thank you very much, IE!

Great course. All the concepts were clearly explained. They had provided plenty of case studies, articles, journals and books to read. The content delivery was great. I found it very useful.

Good course on pricing. It was a review of a similar class I have taken elsewhere, but even so I learned new concepts or ways to approach pricing. Some of the readings were very technical.

In my opinion it is the best course in the specialization. Excellent sources articles and book to study and expand the price knowledge. The course gave enough encouragement to learn more.

Very Good course on Pricing. Relevant real-life examples. Great articles on theory and examples. Would definitely recommend to anyone. Enables one to have a quality discussion on pricing.

I am small hotel owner. This course really changed my attitude and perception towards pricing. I hope the knowledge I gained in this course is going to help me a lot. Thank you .

Loads of information received through this course. Being a fresher, the content seems pretty exhaustive & holistic. Some nice & relevant examples in every video lecture.

Interesting but very tough quizzes. I learnt the act of pricing in marketing. The instructor was excellent, practical and clear in his explanations and teachings

Well explained videos as well as many important theories of pricing are covered. Moreover, there is a good variety of very interesting articles provided.

Got great content. Helps in pricing-decision-making analytically as well. Very good examples and simulation. Enjoyed the course. Totally worth it.

really useful course covering the fundamentals of pricing and the common concepts in that field using both quantative methods and qualitative ones

A good to get the details of Pricing Strategies. Although some basics weren't covered, the overall learning from the modules are worth taking.