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学生对 IE商学院 提供的 Pricing Strategy 的评价和反馈

4.6
574 个评分
118 个审阅

课程概述

Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they earn. After this course, you will be able to contribute to the process of formulating pricing strategies for your own products and services, or those of your firm. This course has an additional focus on pricing dynamics and the reaction to and by competitors, taking a highly pragmatic approach and one that is directly applicable to your day-to-day professional life. Martin Boehm - IE Professor and Dean of the Business School with over 10 years experience - will guide you through four modules. We begin with the importance of pricing and how it ultimately can affect the bottom line. Then, we move on to methods to help you decide what is the optimal price for your product; and then price discrimination - should all your products follow the same pricing strategy or should you differentiate depending on the customer segment? Finally, we look at pricing psychology and how you can manipulate customers in order to drive the highest possible price for your product....

热门审阅

BT

Mar 20, 2017

Although they are harder concepts and more practices to remember, it was a very insightful course! I truly enjoyed the additional readings to elaborate on the lectures. Thank you very much, IE!

SR

Jun 12, 2016

Great course. All the concepts were clearly explained. They had provided plenty of case studies, articles, journals and books to read. The content delivery was great. I found it very useful.

筛选依据:

1 - Pricing Strategy 的 25 个评论(共 116 个)

创建者 Maaz S

Nov 28, 2018

Very Informative and gained a lot of skills

创建者 Kinock S

Jan 31, 2019

I am small hotel owner. This course really changed my attitude and perception towards pricing. I hope the knowledge I gained in this course is going to help me a lot. Thank you .

创建者 Raymond C

Dec 25, 2018

Very challenging and informative. Thankful to be a part of this online course. Thank you, Mr. Boehm.

创建者 Luis A D d F

Jan 20, 2019

Great course, covers the main topics about pricing and even have some part on customer psychology. Very complete and great!

创建者 Gursharan S

Mar 11, 2019

goo

创建者 Ashim B

Sep 24, 2018

Holistic approach to the understanding of pricing strategy.

创建者 Carol M

Oct 17, 2018

Great explanation that suits everyone even those with no prior experience.

创建者 김태엽

Nov 06, 2018

Good lecture.

Organized, well summarized, and the video surely explains well the concepts of the pricing strategy.

创建者 Adekola F

Nov 06, 2017

The most difficult one yet in the specialization, very challenging but I tho

创建者 Gediminas D

Oct 29, 2016

very good course. Interesting and useful.

创建者 Satyam P

Jun 23, 2016

Great Course and extensive learning modules. Thanks a lot.

创建者 Jacques K H

Aug 26, 2017

I loved. Thank you very much for the course and for making me a better professional.

创建者 Matthias T

Jan 14, 2018

Well explained videos as well as many important theories of pricing are covered. Moreover, there is a good variety of very interesting articles provided.

创建者 Łukasz

Jun 07, 2016

Really good, essential course in the field with great lecturer and many helpful resources.

Highly recommended!

创建者 Du Y

Jun 26, 2018

It helps me a lot in learning the basic knowledge of pricing strategies.

创建者 andy t

Oct 09, 2016

THANK YOU!

创建者 Arunabh D

Apr 06, 2016

A good to get the details of Pricing Strategies. Although some basics weren't covered, the overall learning from the modules are worth taking.

创建者 MARTIN M

Dec 25, 2016

great, professional couse.

创建者 Veronica F

Jan 29, 2017

Great course! A bit hard

创建者 Felipe A G c

Jan 27, 2017

grerat course, have a nice tips to use

创建者 Carolyn D

Jun 16, 2017

very helpful

创建者 Betty T

Mar 20, 2017

Although they are harder concepts and more practices to remember, it was a very insightful course! I truly enjoyed the additional readings to elaborate on the lectures. Thank you very much, IE!

创建者 Alvin B

Feb 13, 2017

Excellent!

创建者 John F

Oct 10, 2016

Great course!

创建者 dr. A K

Jan 05, 2017

best