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Pricing Strategy, IE Business School

461 个评分
97 个审阅


Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they earn. After this course, you will be able to contribute to the process of formulating pricing strategies for your own products and services, or those of your firm. This course has an additional focus on pricing dynamics and the reaction to and by competitors, taking a highly pragmatic approach and one that is directly applicable to your day-to-day professional life. Martin Boehm - IE Professor and Dean of the Business School with over 10 years experience - will guide you through four modules. We begin with the importance of pricing and how it ultimately can affect the bottom line. Then, we move on to methods to help you decide what is the optimal price for your product; and then price discrimination - should all your products follow the same pricing strategy or should you differentiate depending on the customer segment? Finally, we look at pricing psychology and how you can manipulate customers in order to drive the highest possible price for your product....


创建者 BT

Mar 20, 2017

Although they are harder concepts and more practices to remember, it was a very insightful course! I truly enjoyed the additional readings to elaborate on the lectures. Thank you very much, IE!

创建者 SR

Jun 12, 2016

Great course. All the concepts were clearly explained. They had provided plenty of case studies, articles, journals and books to read. The content delivery was great. I found it very useful.


95 个审阅

创建者 Maaz Shahzad

Nov 28, 2018

Very Informative and gained a lot of skills

创建者 synthia nathan

Nov 17, 2018

THis course is reallly good and explains the pricing concepts and the math behind it really well. You will gain valuable skills about how retailers price their products and services . I loved the part where i learnt about price anchoring & price decoy. I would recomend this course to anyone working in the retail industry

创建者 김태엽

Nov 06, 2018

Good lecture.

Organized, well summarized, and the video surely explains well the concepts of the pricing strategy.

创建者 Subir Kumar Ghosh

Oct 30, 2018

Need more details of pricing

创建者 Carol Magdy

Oct 17, 2018

Great explanation that suits everyone even those with no prior experience.

创建者 Oliver Brunchmann

Oct 04, 2018

Very fine course with good videos and explanations of the basics of Pricing. The articles were relevant but many of them rather old and could do with an update. All in all a recommendable course!

创建者 parth shah

Oct 02, 2018


创建者 Ashim Borah

Sep 24, 2018

Holistic approach to the understanding of pricing strategy.

创建者 Du Yuwei

Jun 26, 2018

It helps me a lot in learning the basic knowledge of pricing strategies.

创建者 Ekaterina Riemann

Apr 11, 2018

Great teacher, very interesting content, nice examples, good tasks. Some tasks were a bit complicated to solve, but the most of them were ok. I am satisfied with this course