课程概述
In this course, learners are exposed to an overview of public relations principles and theories relevant to practice. You will explore the field, including the origin and trends affecting the future of the industry as well as how to land a job in public relations. This course provides a broad overview of working in public relations and how different tenets of persuasion are used in practice. The course also addresses ethical implications of public relations.
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1 - Principles of Public Relations 的 6 个评论（共 6 个）
创建者 Lawrence E G
•Aug 30, 2021
Highly informative beginner course in public relations. Excellent delivery of lecture by the professor and relatable examples / cases studies that were presented were very helpful in understanding the topic.
创建者 Makhtar m
•Sep 20, 2021
Excellent and very enriching course. I highly recommend. Excellent instructor
创建者 Melanie B
•Sep 16, 2021
Very interesting and enjoyable
创建者 Tiss
•Nov 2, 2021
Enjoyed this course
创建者 Ezz E Y
•Sep 12, 2021
very useful
创建者 Jill M L
•Oct 1, 2021
This 5 week course has an entire week on CSR, and another on getting a PR job...it brushes across actual PR principles. To the point that a good community relations program is mentioned in the CSR week, but we don't spend time on what a 'good community relations' program looks like.
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