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初级

完成时间大约为12 小时

建议:1-2 hours/week...

英语(English)

字幕:英语(English), 中文(简体)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

初级

完成时间大约为12 小时

建议:1-2 hours/week...

英语(English)

字幕:英语(English), 中文(简体)

教学大纲 - 您将从这门课程中学到什么

1
完成时间为 2 小时

Introduction to Trademark

Welcome to this course on Protecting Business Innovations via Trademark! How do companies protect their intellectual property, creative innovations and protect their brands from being copied? Over the next three weeks you will gain insight on how companies protect their brands & trademark through trademark law, registration, lawsuit and acquisition. As you go through the materials, you may have your own trademark related questions or scenarios that pop-up, feel free to post them in the discussion forum. Take some time to review the assignments, grading and general course guidelines for this course. Week 1 will cover the basics of trademark law and why local brands sometimes can beat international well–known brands with the same trademarks.

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8 个视频 (总计 54 分钟), 3 个阅读材料, 1 个测验
8 个视频
1.1 Course & Introduction to Trademark Overview3分钟
1.2 Why is trademark important to business?7分钟
1.3 How important are trademarks to society?9分钟
1.4 What can be protected by trademark?6分钟
1.5 Trademark Registration & Jurisdiction8分钟
1.6 Trademark Rights & Litigation9分钟
1.7 Introduction to Trademark Summary6分钟
3 个阅读材料
Course outline10分钟
Assignments and grading10分钟
Why 'Brand' is important to Apple?10分钟
1 个练习
Introduction to Trademark Quiz16分钟
2
完成时间为 2 小时

Trademark Global Issues and Challenges

In this week we will look at lawsuits of iPhone and iPad trademark violations in China. Remember trademark law is local, but businesses now are facing a big challenge in e-commerce because local brands can no longer be local if they have online shops. Trademark violation becomes an international issue and creates challenges one must strategically overcome.

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9 个视频 (总计 72 分钟), 1 个阅读材料, 1 个测验
9 个视频
2.2 Trademark Usage & Priority8分钟
2.3 Local vs Global Registration6分钟
2.4 USA vs China Trademark Registration Lawsuits9分钟
2.5 Risks of Losing Trademark Rights8分钟
2.6 Cyberspace Trademark Issues8分钟
2.7 Grey-Market Goods9分钟
2.8 UK Passing Off Law9分钟
2.9 Trademark Global Issues & Challenges Summary7分钟
1 个阅读材料
The Founder: A fast-food story10分钟
1 个练习
Trademark Global Issues & Challenges Quiz16分钟
3
完成时间为 2 小时

Trademark Infringement and defenses

In this week we mainly focus on trademark infringement and lawsuits which can last for more than 25 years, how judges will use trademark violations tests to evaluate infringement, and how big companies use strategy in brand acquisition to eliminate competition.

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9 个视频 (总计 71 分钟), 2 个阅读材料, 1 个测验
9 个视频
3.2 Trademark Infringement9分钟
3.3 Trademark Infringement Defenses7分钟
3.4 Trademark Violation Tests9分钟
3.5 Ferrari vs Roberts Case8分钟
3.6 Crocodile Wars Case6分钟
3.7 New Balance China lawsuits9分钟
3.8 Trademark lawsuit as a weapon9分钟
3.9 Trademark Infringement & Defenses Summary6分钟
2 个阅读材料
Parody in Copyright course10分钟
Comparison of the two tests10分钟
1 个练习
Trademark Infringement & Defenses Quiz16分钟
4
完成时间为 3 小时

Peer-graded Assignment

This is the final week of the course, let's put it all together through this peer review assignment to showcase how much you have learned!

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3 个视频 (总计 27 分钟), 2 个阅读材料, 2 个测验
3 个视频
Peer-graded assignment summary10分钟
Protecting Business Innovations via Trademark Summary8分钟
2 个阅读材料
Please rate this course! :)10分钟
Enroll in other Protecting Business Innovations course series10分钟
1 个练习
Post Course Feedback38分钟
4.8
9 个审阅Chevron Right

来自Protecting Business Innovations via Trademark的热门评论

创建者 VSDec 7th 2018

Very crivery crisp, easy to understand and informative

讲师

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Theodore Henry King CLARK

Associate Professor
Information Systems, Business Statistics and Operations Management Department

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