Research Overview and Secondary Research

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来自 新加坡国立大学 的课程
公共关系学导论
288 评分
新加坡国立大学
288 评分
课程 1(共 5 门,Specialization Public Relations For Digital Media
从本节课中
Public Relations Strategy
An important part of the Public Relations process is strategy. In this section, we will learn about the key elements of PR strategy and the role of research in guiding effective strategy. We will study the steps of PR planning and how to create a PR plan.

与讲师见面

  • Mohan Dutta
    Mohan Dutta
    Professor, Head of Communications and New Media
    Communications and New Media