课程信息

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完成时间大约为16 小时
英语(English)
字幕:英语(English)
可分享的证书
完成后获得证书
100% 在线
立即开始,按照自己的计划学习。
可灵活调整截止日期
根据您的日程表重置截止日期。
完成时间大约为16 小时
英语(English)
字幕:英语(English)

提供方

伊利诺伊大学香槟分校 徽标

伊利诺伊大学香槟分校

教学大纲 - 您将从这门课程中学到什么

1

1

完成时间为 2 小时

Welcome

完成时间为 2 小时
1 个视频 (总计 11 分钟), 4 个阅读材料, 2 个测验
4 个阅读材料
Syllabus10分钟
About the Discussion Forums10分钟
Updating Your Profile10分钟
Social Media10分钟
2 个练习
Orientation Quiz10分钟
Demographics Survey26分钟
完成时间为 3 小时

Module 1: Idea Generation

完成时间为 3 小时
3 个视频 (总计 50 分钟), 2 个阅读材料, 2 个测验
3 个视频
1.2 Critical Factors to Assess an Idea17分钟
1.3 How are Ideas Funded?13分钟
2 个阅读材料
Module 1 Overview10分钟
Module 1 Reading10分钟
1 个练习
Lesson 1-1 Quiz5分钟
2

2

完成时间为 3 小时

Module 2: Concept Testing

完成时间为 3 小时
4 个视频 (总计 46 分钟), 2 个阅读材料, 2 个测验
4 个视频
2.2 Consumer Survey Methods12分钟
2.3 Conjoint Analysis12分钟
2.4 Survey for Conjoint Analysis6分钟
2 个阅读材料
Module 2 Overview10分钟
Module 2 Reading10分钟
1 个练习
Lesson 2-1 Quiz6分钟
3

3

完成时间为 4 小时

Module 3: Test Marketing Processes

完成时间为 4 小时
4 个视频 (总计 66 分钟), 2 个阅读材料, 2 个测验
4 个视频
3.2 Interview with William Wright, Executive VP of Product Innovation and Supply Chain, Tupperware Brands Corporation16分钟
3.3 Risk Reduction Approaches to New Product Development18分钟
3.4 Collect Customer Data14分钟
2 个阅读材料
Module 3 Overview10分钟
Module 3 Reading10分钟
1 个练习
Lesson 3-1 Quiz6分钟
4

4

完成时间为 5 小时

MODULE 4: Estimating the Size of the Market

完成时间为 5 小时
5 个视频 (总计 81 分钟), 3 个阅读材料, 3 个测验
5 个视频
4.2 Tools for Assessing New Markets24分钟
4.3 Market Segmentation21分钟
4.4 Estimating Revenue12分钟
Gies Online Programs3分钟
3 个阅读材料
Module 4 Overview10分钟
Module 4 Reading10分钟
Congratulations!10分钟
2 个练习
Lesson 4-1 Quiz6分钟
End of Course Survey52分钟

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