课程信息

65,953 次近期查看

学生职业成果

50%

通过此课程获得实实在在的工作福利
可分享的证书
完成后获得证书
100% 在线
立即开始,按照自己的计划学习。
第 3 门课程(共 4 门)
可灵活调整截止日期
根据您的日程表重置截止日期。
中级

Familiarity with basic to statistics and comfortable working with Excel or similar stats software.

完成时间大约为18 小时
英语(English)
字幕:英语(English)

您将学到的内容有

  • Predict common pitfalls in designing and implementing quantitative research and a plan to avoid them

  • Design an effective questionnaire by applying best practices for writing questions and response options

  • Launch your survey to the target audience using a quantitative survey platform and get back results

  • Analyze a given set of data, perform basic calculations, and describe it with descriptive statistics

您将获得的技能

Sales And Operations PlanningMarket ResearchSample Mean And Covariancebasic statisticssampling statistics

学生职业成果

50%

通过此课程获得实实在在的工作福利
可分享的证书
完成后获得证书
100% 在线
立即开始,按照自己的计划学习。
第 3 门课程(共 4 门)
可灵活调整截止日期
根据您的日程表重置截止日期。
中级

Familiarity with basic to statistics and comfortable working with Excel or similar stats software.

完成时间大约为18 小时
英语(English)
字幕:英语(English)

提供方

加州大学戴维斯分校 徽标

加州大学戴维斯分校

教学大纲 - 您将从这门课程中学到什么

1

1

完成时间为 3 小时

Getting Started and Preparing to Design a Quantitative Survey for Market Research

完成时间为 3 小时
13 个视频 (总计 60 分钟), 4 个阅读材料, 1 个测验
13 个视频
Introduction to Preparing to Design a Quantitative Survey for Market Research1分钟
Identifying Business Objectives4分钟
Assessing Suitability of Quantitative Research5分钟
Building On Qualitative Findings to Inform a Quantitative Survey4分钟
Introduction to Various Types of Quantitative Surveys1分钟
Online Surveys4分钟
Telephone Surveys4分钟
In-Person Surveys4分钟
Direct Mail Surveys3分钟
Steps to Design and Implement a Survey - Part 17分钟
Steps to Design and Implement a Survey - Part 24分钟
Recognizing and Avoiding Common Pitfalls6分钟
4 个阅读材料
A Note From UC Davis10分钟
Back to Basics: Six Essential Skills for Telephone Interviewing15分钟
Qualtrics: 10 Tips for Building Effective Surveys15分钟
6 Common Survey Writing Mistakes in Market Research10分钟
1 个练习
Module 1 Quiz30分钟
2

2

完成时间为 6 小时

Designing and Implementing a Quantitative Survey

完成时间为 6 小时
12 个视频 (总计 67 分钟), 4 个阅读材料, 3 个测验
12 个视频
Delineating the Market Segment6分钟
Selecting the Survey Methods7分钟
Maximizing Response Rates5分钟
Maximizing Response Rates: Administering a Survey4分钟
Maximizing Response Rates: Level of Trust4分钟
Selecting Appropriate Sample Sources7分钟
Determining Appropriate Sample Size5分钟
Designing a Questionnaire5分钟
Designing Appropriate Response Options5分钟
Performing Quality Control8分钟
Pre-Testing Your Survey4分钟
4 个阅读材料
Quirk's: What Everyone Needs to Know About Sampling10分钟
Sample Size Calculator5分钟
7 Tips for Good Survey Questions5分钟
Qualtrics Resources30分钟
1 个练习
Module 2 Quiz30分钟
3

3

完成时间为 4 小时

Analyzing a Survey

完成时间为 4 小时
12 个视频 (总计 59 分钟), 3 个阅读材料, 6 个测验
12 个视频
Reviewing Your Data and Looking for Errors4分钟
The Importance of Scales5分钟
Descriptive Analysis: Nominal Data6分钟
Descriptive Analysis: Ordinal and Interval Data5分钟
Inferential Analysis: Confidence Interval6分钟
Testing Hypotheses, Part 1: Overview3分钟
Testing Hypotheses, Part 2: An Example Application6分钟
Association Analysis: Comparing Groups of People4分钟
Association Analysis: Chi-Square Test6分钟
Association Analysis: Correlation Analysis2分钟
Causal Analysis6分钟
3 个阅读材料
Making Sense of Survey Data30分钟
Sampling and Samples45分钟
Datasets for Module 3 Lectures10分钟
6 个练习
Sampling Activity10分钟
Scales Practice Activity10分钟
Descriptive Analysis Activity20分钟
Statistical Analysis Practice Activity20分钟
Causal Analysis Practice Activity10分钟
Module 3 Quiz30分钟
4

4

完成时间为 5 小时

Assess Approaches and Interpret Quantitative Study Results

完成时间为 5 小时
10 个视频 (总计 38 分钟), 3 个阅读材料, 4 个测验
10 个视频
Regression and Errors6分钟
Multiple Variables3分钟
Using Multiple Variables3分钟
Multiple Regressions: Understanding What Drives Pricing3分钟
Binary Regression4分钟
Segmentation and Cluster Analysis4分钟
Factor Analysis4分钟
Conjoint Analysis4分钟
Course Summary1分钟
3 个阅读材料
Using Multiple Variables Dataset10分钟
Regression Analysis30分钟
Quantitative Data Analysis Techniques for Data-Driven Marketing45分钟
3 个练习
Anscombe's Quartet15分钟
Multiple Regressions Practice Activity10分钟
Module 4 Quiz30分钟

审阅

来自QUANTITATIVE RESEARCH的热门评论

查看所有评论

关于 市场调查 专项课程

"Finding the Story in the Data” is the most important emerging capability for market researchers according to GRIT (Greenbook Research Industry Trends) Report 2016. This specialization, designed for learners with no previous Marketing Research experience teaches a comprehensive marketing research approach that will help learners find and communicate the story in the data. Students will learn how to initiate a research project for targeted business needs, conduct research through multiple modes and datasets, analyze research data, manage suppliers performing specialized research, and deliver recommendations from the research. By the end of the specialization, learners will create and scope a research proposal, conduct desk research, design and test a focus group guide, interpret focus group results, design and implement a survey in Qualtrics, analyze quantitative data, develop insights by synthesizing findings across research methods, create data visualizations in Excel, and develop a presentation of findings with recommendations to stakeholders....
市场调查

常见问题

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
  • 您注册课程后,将有权访问专项课程中的所有课程,并且会在完成课程后获得证书。您的电子课程证书将添加到您的成就页中,您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容,可以免费旁听课程。

  • 如果订阅,您可以获得 7 天免费试听,在此期间,您可以取消课程,无需支付任何罚金。在此之后,我们不会退款,但您可以随时取消订阅。请阅读我们完整的退款政策

  • 是的,Coursera 可以为无法承担费用的学生提供助学金。通过点击左侧“注册”按钮下的“助学金”链接可以申请助学金。您可以根据屏幕提示完成申请,申请获批后会收到通知。您需要针对专项课程中的每一门课程完成上述步骤,包括毕业项目。了解更多

还有其他问题吗?请访问 学生帮助中心