课程信息
4.1
33 个评分
7 个审阅
专项课程

第 3 门课程(共 4 门)

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中级

中级

完成时间(小时)

完成时间大约为19 小时

建议:4 weeks of study, 4-7 hours/week...
可选语言

英语(English)

字幕:英语(English)
专项课程

第 3 门课程(共 4 门)

100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
中级

中级

完成时间(小时)

完成时间大约为19 小时

建议:4 weeks of study, 4-7 hours/week...
可选语言

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间(小时)
完成时间为 3 小时

Getting Started and Preparing to Design a Quantitative Survey for Market Research

In this module, you will be able to identify the business objectives and assess the suitability for quantitative research. You will be able to build on qualitative findings to help inform a survey. You will be able to discuss the various types of surveys and take steps to design and implement a survey. You will also be able to recognize and avoid common survey pitfalls....
Reading
13 个视频 (总计 60 分钟), 4 个阅读材料, 1 个测验
Video13 个视频
Introduction to Preparing to Design a Quantitative Survey for Market Research1分钟
Identifying Business Objectives4分钟
Assessing Suitability of Quantitative Research5分钟
Building On Qualitative Findings to Inform a Quantitative Survey4分钟
Introduction to Various Types of Quantitative Surveys1分钟
Online Surveys4分钟
Telephone Surveys4分钟
In-Person Surveys4分钟
Direct Mail Surveys3分钟
Steps to Design and Implement a Survey - Part 17分钟
Steps to Design and Implement a Survey - Part 24分钟
Recognizing and Avoiding Common Pitfalls6分钟
Reading4 个阅读材料
A Note From UC Davis10分钟
Back to Basics: Six Essential Skills for Telephone Interviewing15分钟
Qualtrics: 10 Tips for Building Effective Surveys15分钟
6 Common Survey Writing Mistakes in Market Research10分钟
Quiz1 个练习
Module 1 Quiz30分钟
2
完成时间(小时)
完成时间为 6 小时

Designing and Implementing a Quantitative Survey

In this module, you will be able to delineate the market segment and select your survey method. You will be able to identify the appropriate sample sources and determine appropriate sample size while maximizing your response rate. You will be able to design a questionnaire and appropriate response options. You will be able to perform quality control on survey questions and test and launch your survey....
Reading
12 个视频 (总计 67 分钟), 4 个阅读材料, 3 个测验
Video12 个视频
Delineating the Market Segment6分钟
Selecting the Survey Methods7分钟
Maximizing Response Rates5分钟
Maximizing Response Rates: Administering a Survey4分钟
Maximizing Response Rates: Level of Trust4分钟
Selecting Appropriate Sample Sources7分钟
Determining Appropriate Sample Size5分钟
Designing a Questionnaire5分钟
Designing Appropriate Response Options5分钟
Performing Quality Control8分钟
Pre-Testing Your Survey4分钟
Reading4 个阅读材料
Quirk's: What Everyone Needs to Know About Sampling10分钟
Sample Size Calculator5分钟
7 Tips for Good Survey Questions5分钟
Qualtrics Resources30分钟
Quiz1 个练习
Module 2 Quiz30分钟
3
完成时间(小时)
完成时间为 4 小时

Analyzing a Survey

In this module, you will be able to review your survey data and look for any errors. You will be able to analyze your survey conducting descriptive and inferential analysis techniques to test your hypotheses. You will be able to conduct association analysis and causal analysis with your data. Please note that this module features a fair amount of advanced statistics related math. Throughout the module, optional activities setup as practice quizzes have been provided to help reinforce what you're learning....
Reading
12 个视频 (总计 59 分钟), 3 个阅读材料, 6 个测验
Video12 个视频
Reviewing Your Data and Looking for Errors4分钟
The Importance of Scales5分钟
Descriptive Analysis: Nominal Data6分钟
Descriptive Analysis: Ordinal and Interval Data5分钟
Inferential Analysis: Confidence Interval6分钟
Testing Hypotheses, Part 1: Overview3分钟
Testing Hypotheses, Part 2: An Example Application6分钟
Association Analysis: Comparing Groups of People4分钟
Association Analysis: Chi-Square Test6分钟
Association Analysis: Correlation Analysis2分钟
Causal Analysis6分钟
Reading3 个阅读材料
Making Sense of Survey Data30分钟
Sampling and Samples45分钟
Datasets for Module 3 Lectures10分钟
Quiz6 个练习
Sampling Activity10分钟
Scales Practice Activity10分钟
Descriptive Analysis Activity20分钟
Statistical Analysis Practice Activity20分钟
Causal Analysis Practice Activity10分钟
Module 3 Quiz30分钟
4
完成时间(小时)
完成时间为 5 小时

Assess Approaches and Interpret Quantitative Study Results

In this module, you will be able to assess the various approaches for analyzing your data. You will be able to consider multiple variables throughout your analysis and be able to interpret your results. Like the last module, this module features a fair amount of advanced statistics related math. Several optional activities setup as practice quizzes have been provided to help reinforce what you're learning....
Reading
10 个视频 (总计 38 分钟), 3 个阅读材料, 4 个测验
Video10 个视频
Regression and Errors6分钟
Multiple Variables3分钟
Using Multiple Variables3分钟
Multiple Regressions: Understanding What Drives Pricing3分钟
Binary Regression4分钟
Segmentation and Cluster Analysis4分钟
Factor Analysis4分钟
Conjoint Analysis4分钟
Course Summary1分钟
Reading3 个阅读材料
Using Multiple Variables Dataset10分钟
Regression Analysis30分钟
Quantitative Data Analysis Techniques for Data-Driven Marketing45分钟
Quiz3 个练习
Anscombe's Quartet15分钟
Multiple Regressions Practice Activity10分钟
Module 4 Quiz30分钟
4.1
7 个审阅Chevron Right

热门审阅

创建者 RROct 17th 2018

A good insight from this course. Hope this will help us to boost our career. Thanks for the lessons.

讲师

Avatar

Susan Berman

President, Impact Research
UC Davis Division of Continuing and Professional Education
Avatar

Olivier Rubel, PhD

Associate Professor, Graduate School of Management
UC Davis

关于 University of California, Davis

UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact....

关于 Market Research 专项课程

"Finding the Story in the Data” is the most important emerging capability for market researchers according to GRIT (Greenbook Research Industry Trends) Report 2016. This specialization, designed for learners with no previous Marketing Research experience teaches a comprehensive marketing research approach that will help learners find and communicate the story in the data. Students will learn how to initiate a research project for targeted business needs, conduct research through multiple modes and datasets, analyze research data, manage suppliers performing specialized research, and deliver recommendations from the research. By the end of the specialization, learners will create and scope a research proposal, conduct desk research, design and test a focus group guide, interpret focus group results, design and implement a survey in Qualtrics, analyze quantitative data, develop insights by synthesizing findings across research methods, create data visualizations in Excel, and develop a presentation of findings with recommendations to stakeholders....
Market Research

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