In this course, you will obtain some insights about marketing to help determine whether there is an opportunity that actually exists in the marketplace and whether it is valuable and actionable for your organization or client.
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市场调查 专项课程加州大学戴维斯分校课程信息
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学生职业成果
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通过此课程获得实实在在的工作福利
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立即开始，按照自己的计划学习。
第 3 门课程（共 4 门）
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中级
Familiarity with basic to statistics and comfortable working with Excel or similar stats software.
完成时间大约为16 小时
英语（English）
字幕：阿拉伯语（Arabic）, 法语（French）, （欧洲人讲的）葡萄牙语, 中文（简体）, 意大利语, 越南语, 韩语, 德语（German）, 俄语（Russian）, 土耳其语（Turkish）, 英语（English）, 西班牙语（Spanish）
您将学到的内容有
Predict common pitfalls in designing and implementing quantitative research and a plan to avoid them
Design an effective questionnaire by applying best practices for writing questions and response options
Launch your survey to the target audience using a quantitative survey platform and get back results
Analyze a given set of data, perform basic calculations, and describe it with descriptive statistics
您将获得的技能
Sales And Operations PlanningMarket ResearchSample Mean And Covariancebasic statisticssampling statistics
学生职业成果
50%
通过此课程获得实实在在的工作福利
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
第 3 门课程（共 4 门）
可灵活调整截止日期
根据您的日程表重置截止日期。
中级
Familiarity with basic to statistics and comfortable working with Excel or similar stats software.
完成时间大约为16 小时
英语（English）
字幕：阿拉伯语（Arabic）, 法语（French）, （欧洲人讲的）葡萄牙语, 中文（简体）, 意大利语, 越南语, 韩语, 德语（German）, 俄语（Russian）, 土耳其语（Turkish）, 英语（English）, 西班牙语（Spanish）
提供方
加州大学戴维斯分校
UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.
教学大纲 - 您将从这门课程中学到什么
完成时间为 3 小时
Getting Started and Preparing to Design a Quantitative Survey for Market Research
In this module, you will be able to identify the business objectives and assess the suitability for quantitative research. You will be able to build on qualitative findings to help inform a survey. You will be able to discuss the various types of surveys and take steps to design and implement a survey. You will also be able to recognize and avoid common survey pitfalls.
完成时间为 3 小时
13 个视频 （总计 60 分钟）, 4 个阅读材料, 1 个测验
13 个视频
Introduction to Preparing to Design a Quantitative Survey for Market Research1分钟
Identifying Business Objectives4分钟
Assessing Suitability of Quantitative Research5分钟
Building On Qualitative Findings to Inform a Quantitative Survey4分钟
Introduction to Various Types of Quantitative Surveys1分钟
Online Surveys4分钟
Telephone Surveys4分钟
In-Person Surveys4分钟
Direct Mail Surveys3分钟
Steps to Design and Implement a Survey - Part 17分钟
Steps to Design and Implement a Survey - Part 24分钟
Recognizing and Avoiding Common Pitfalls6分钟
4 个阅读材料
A Note From UC Davis10分钟
Back to Basics: Six Essential Skills for Telephone Interviewing15分钟
Qualtrics: 10 Tips for Building Effective Surveys15分钟
6 Common Survey Writing Mistakes in Market Research10分钟
1 个练习
Module 1 Quiz30分钟
完成时间为 5 小时
Designing and Implementing a Quantitative Survey
In this module, you will be able to delineate the market segment and select your survey method. You will be able to identify the appropriate sample sources and determine appropriate sample size while maximizing your response rate. You will be able to design a questionnaire and appropriate response options. You will be able to perform quality control on survey questions and test and launch your survey.
完成时间为 5 小时
12 个视频 （总计 67 分钟）, 4 个阅读材料, 3 个测验
12 个视频
Delineating the Market Segment6分钟
Selecting the Survey Methods7分钟
Maximizing Response Rates5分钟
Maximizing Response Rates: Administering a Survey4分钟
Maximizing Response Rates: Level of Trust4分钟
Selecting Appropriate Sample Sources7分钟
Determining Appropriate Sample Size5分钟
Designing a Questionnaire5分钟
Designing Appropriate Response Options5分钟
Performing Quality Control8分钟
Pre-Testing Your Survey4分钟
4 个阅读材料
Quirk's: What Everyone Needs to Know About Sampling10分钟
Sample Size Calculator5分钟
7 Tips for Good Survey Questions5分钟
Qualtrics Resources30分钟
1 个练习
Module 2 Quiz30分钟
完成时间为 4 小时
Analyzing a Survey
In this module, you will be able to review your survey data and look for any errors. You will be able to analyze your survey conducting descriptive and inferential analysis techniques to test your hypotheses. You will be able to conduct association analysis and causal analysis with your data. Please note that this module features a fair amount of advanced statistics related math. Throughout the module, optional activities setup as practice quizzes have been provided to help reinforce what you're learning.
完成时间为 4 小时
12 个视频 （总计 59 分钟）, 3 个阅读材料, 6 个测验
12 个视频
Reviewing Your Data and Looking for Errors4分钟
The Importance of Scales5分钟
Descriptive Analysis: Nominal Data6分钟
Descriptive Analysis: Ordinal and Interval Data5分钟
Inferential Analysis: Confidence Interval6分钟
Testing Hypotheses, Part 1: Overview3分钟
Testing Hypotheses, Part 2: An Example Application6分钟
Association Analysis: Comparing Groups of People4分钟
Association Analysis: Chi-Square Test6分钟
Association Analysis: Correlation Analysis2分钟
Causal Analysis6分钟
3 个阅读材料
Making Sense of Survey Data30分钟
Sampling and Samples45分钟
Datasets for Module 3 Lectures10分钟
6 个练习
Sampling Activity10分钟
Scales Practice Activity10分钟
Descriptive Analysis Activity20分钟
Statistical Analysis Practice Activity20分钟
Causal Analysis Practice Activity10分钟
Module 3 Quiz30分钟
完成时间为 4 小时
Assess Approaches and Interpret Quantitative Study Results
In this module, you will be able to assess the various approaches for analyzing your data. You will be able to consider multiple variables throughout your analysis and be able to interpret your results. Like the last module, this module features a fair amount of advanced statistics related math. Several optional activities setup as practice quizzes have been provided to help reinforce what you're learning.
完成时间为 4 小时
10 个视频 （总计 38 分钟）, 3 个阅读材料, 4 个测验
10 个视频
Regression and Errors6分钟
Multiple Variables3分钟
Using Multiple Variables3分钟
Multiple Regressions: Understanding What Drives Pricing3分钟
Binary Regression4分钟
Segmentation and Cluster Analysis4分钟
Factor Analysis4分钟
Conjoint Analysis4分钟
Course Summary1分钟
3 个阅读材料
Using Multiple Variables Dataset10分钟
Regression Analysis30分钟
Quantitative Data Analysis Techniques for Data-Driven Marketing45分钟
3 个练习
Anscombe's Quartet15分钟
Multiple Regressions Practice Activity10分钟
Module 4 Quiz30分钟
审阅
来自QUANTITATIVE RESEARCH的热门评论
由 RD 提供Jul 16, 2019
Qualitative portion is very helpful. The quantitative part is hit or miss, a lot of it is very hypothetical and not useful when actually implementing the approach in Excel.
由 JD 提供Nov 4, 2020
This course helped me understand the relavant knowledge to undertake Quantitative Research. Thanks a lot to the Instructors.\n\nJohn Paco
由 DD 提供Jul 6, 2020
Its a platform to enhance your skills and learn the things efficiently with a practical approach Thanks to Coursera Team
由 RR 提供Oct 16, 2018
A good insight from this course. Hope this will help us to boost our career. Thanks for the lessons.
关于 市场调查 专项课程
"Finding the Story in the Data” is the most important emerging capability for market researchers according to GRIT (Greenbook Research Industry Trends) Report 2016. This specialization, designed for learners with no previous Marketing Research experience teaches a comprehensive marketing research approach that will help learners find and communicate the story in the data.
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