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Research Proposal: Initiating Research, University of California, Davis

4.5
95 个评分
13 个审阅

课程信息

Market Research is a growing and important field that is used in many industries around the world. Given all the data that is collected whether by organizations, industries, social media, governments, etc., it’s important that someone can review and sift through all the noise to provide valuable insights. And that’s where you come in as a market researcher. This course will only scratch the surface and provide you a foundational understanding of this field. In this course, you will be able to define market research and identify some tools used in the industry. You will be able to discuss the importance of secondary and internal research in terms of the planning process. You will be able to define what primary research is and identify the various ways to conduct primary research. You will be able to focus on an actual research plan or proposal for your peer review project. You will be able to compose a response to a request for a proposal or research plan and be able to address the various components of the proposal and package it in a professional manner....

热门审阅

创建者 MA

Nov 20, 2018

It's my pleasure to have this course. It help me to accelerate my potentiality to design a proposal with all the knowledge along the 4 weeks. Thanks very much for this opportunity.

创建者 MG

Aug 15, 2018

This is a very good introduction to initiating a research proposal. I am really grateful to Jim Fong and his team for the valuable insights.

筛选依据:

13 个审阅

创建者 Mahmoud Afifi

Nov 20, 2018

It's my pleasure to have this course. It help me to accelerate my potentiality to design a proposal with all the knowledge along the 4 weeks. Thanks very much for this opportunity.

创建者 Pierina Andújar Díez

Oct 24, 2018

I would like to see more assignments during the process not just quizzes.

创建者 Dawn Qian

Sep 05, 2018

Overall experience was good, and I am sure that I would go watch it for a second time, but during the learning process, all I get was the vague structure and concept which were pretty hard to internalize, maybe I should combine them with actual practice in some real working senario....

So I would say it is not what I expected in terms of starting my senior market research project in a academic way....

创建者 Melvin Goh

Aug 15, 2018

This is a very good introduction to initiating a research proposal. I am really grateful to Jim Fong and his team for the valuable insights.

创建者 Manish Kumar Mahto

Jul 22, 2018

It was a great experience to learn market research methods from Coursera.

创建者 Rudyanto

Jun 06, 2018

Insightful

创建者 Anna Katanugina

Mar 12, 2018

Excellent course, the author inspires to learn more about the subject. Thank you!

创建者 Sushant Kumar

Feb 25, 2018

It is really good for better understanding of the basics of Market research.

创建者 Stevan Jovanovic

Jan 19, 2018

Great info

创建者 Arif Virani

Jan 05, 2018

The initial stage of research is generally not given a lot of importance but in reality it lays the foundation of the activity ahead. This course gave a lot of practical examples along with a very well formed assignment.