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广告与社会, 杜克大学

4.7
288 个评分
65 个审阅

课程信息

This course examines the relation of advertising to society, culture, history, and the economy. Using contemporary theories about visual communications, we learn to analyze the complex levels of meaning in both print advertisements and television commercials. About the Course The course covers a wide range of topics, including the origins of advertising, the creation of ads, the interpretation of ads, the depiction of race, class, gender, and sexuality in advertising, sex and selling, adverting and ethics, and the future of advertising. The lectures will discuss theoretical frameworks and apply them to specific advertisements. Course Syllabus Week 1: What is advertising and where did it come from? Week 2: Am I being manipulated by advertising? Week 3: What’s in an ad beyond that which meets the eye? Week 4: How do ads get made? Week 5: What do ads teach us about race, class, gender, and sexuality? Week 6: Does sex sell? Week 7: What is the future of advertising? Recommended Background No background is required; everyone is welcome! Suggested Readings Although the lectures are designed to be self-contained, we recommend that students refer to the free online textbook ADTextOnline.org. Other free resources will be suggested for each week’s module. Course Format Most videos will be lectures with instructor talking. Each lecture will be illustrated with PowerPoint slides, print advertisements, and TV commercials. The videos for each week will consist of segments that add up to about an hour. Each week will have one quiz that will appear as stand-alone homework. All resources beyond lectures will be available online to students at no charge. Most of these will be from ADTextOnline.org. Others will be visits to the sites of ad agencies in the US and abroad, open access websites that deal with course topics, and open-access journal articles....

热门审阅

创建者 KD

Jun 15, 2018

What a great course! As an owner of an agency, a marketer and advertiser, I found it very eye opening and enjoyable. I learned a lot that I can apply to our business. Thank you Professor O'Barr.

创建者 GG

May 03, 2017

I will never look at advertising with the same eyes. It made me understand a lot of our current society and economy. Really suggested if you want to become a more informed citizen and consumer.

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64 个审阅

创建者 Prashant Kumar

Apr 28, 2019

Very vast knowledge

创建者 Devansh Dobhal

Mar 20, 2019

Great course. This course has helped me a lot in getting better in Advertising field. I recommend this course to everyone those who are trying to build a non technical profile like me.

创建者 Губин Тимофей Сергеевич

Mar 18, 2019

Willam Barr is a genius

创建者 SHIKHAR ZUTSHI

Mar 14, 2019

Amazing, I learned a lot.

创建者 Pashkov Anton

Mar 13, 2019

Very interesting cours, a lot of things to think about. Thank you, Professor William M. O'Bar.

创建者 Anna Zharinova

Feb 24, 2019

Very interesting!

创建者 Aine Goodman

Feb 11, 2019

I thoroughly enjoyed this course. I took it to help me further my career and get a better understanding of advertising and the world I want to work in. It provided me with great of information and gave me a lot to think about, to research further and pay more attention to the advertising around me. I found that even though the majority of the examples and case studies were American I still found it useful and seen similarities in Ireland and Irish advertising. Thank you.

创建者 Karen Parham

Jan 28, 2019

Well-structured and informative. Quizzes were a good way to check understanding.

创建者 cogochi1997

Dec 25, 2018

It is the my first time to study through a course in Internet. The experience is amazing, since it opens a brand-new door for me to advertising and gives a chance to explore the advertising by additional resources. Thx a lot~ Professor is really really nice and erudite. And I will continue to learn more about advertising~

创建者 Pujol Anne-Sophie

Nov 18, 2018

A really good overview of the advertising word. Lots of interesting examples and practical cases.