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学生对 杜克大学 提供的 广告与社会 的评价和反馈

4.7
290 个评分
65 个审阅

课程概述

This course examines the relation of advertising to society, culture, history, and the economy. Using contemporary theories about visual communications, we learn to analyze the complex levels of meaning in both print advertisements and television commercials. About the Course The course covers a wide range of topics, including the origins of advertising, the creation of ads, the interpretation of ads, the depiction of race, class, gender, and sexuality in advertising, sex and selling, adverting and ethics, and the future of advertising. The lectures will discuss theoretical frameworks and apply them to specific advertisements. Course Syllabus Week 1: What is advertising and where did it come from? Week 2: Am I being manipulated by advertising? Week 3: What’s in an ad beyond that which meets the eye? Week 4: How do ads get made? Week 5: What do ads teach us about race, class, gender, and sexuality? Week 6: Does sex sell? Week 7: What is the future of advertising? Recommended Background No background is required; everyone is welcome! Suggested Readings Although the lectures are designed to be self-contained, we recommend that students refer to the free online textbook ADTextOnline.org. Other free resources will be suggested for each week’s module. Course Format Most videos will be lectures with instructor talking. Each lecture will be illustrated with PowerPoint slides, print advertisements, and TV commercials. The videos for each week will consist of segments that add up to about an hour. Each week will have one quiz that will appear as stand-alone homework. All resources beyond lectures will be available online to students at no charge. Most of these will be from ADTextOnline.org. Others will be visits to the sites of ad agencies in the US and abroad, open access websites that deal with course topics, and open-access journal articles....

热门审阅

KD

Jun 15, 2018

What a great course! As an owner of an agency, a marketer and advertiser, I found it very eye opening and enjoyable. I learned a lot that I can apply to our business. Thank you Professor O'Barr.

GG

May 03, 2017

I will never look at advertising with the same eyes. It made me understand a lot of our current society and economy. Really suggested if you want to become a more informed citizen and consumer.

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1 - 广告与社会 的 25 个评论(共 65 个)

创建者 PARAG B

Jun 19, 2019

This course was very informative and has changed my outlook on advertising.

创建者 Prashant K

Apr 28, 2019

Very vast knowledge

创建者 Devansh D

Mar 20, 2019

Great course. This course has helped me a lot in getting better in Advertising field. I recommend this course to everyone those who are trying to build a non technical profile like me.

创建者 Губин Т С

Mar 18, 2019

Willam Barr is a genius

创建者 SHIKHAR Z

Mar 14, 2019

Amazing, I learned a lot.

创建者 Pashkov A

Mar 13, 2019

Very interesting cours, a lot of things to think about. Thank you, Professor William M. O'Bar.

创建者 Anna Z

Feb 24, 2019

Very interesting!

创建者 Aine G

Feb 11, 2019

I thoroughly enjoyed this course. I took it to help me further my career and get a better understanding of advertising and the world I want to work in. It provided me with great of information and gave me a lot to think about, to research further and pay more attention to the advertising around me. I found that even though the majority of the examples and case studies were American I still found it useful and seen similarities in Ireland and Irish advertising. Thank you.

创建者 Karen P

Jan 28, 2019

Well-structured and informative. Quizzes were a good way to check understanding.

创建者 cogochi1997

Dec 25, 2018

It is the my first time to study through a course in Internet. The experience is amazing, since it opens a brand-new door for me to advertising and gives a chance to explore the advertising by additional resources. Thx a lot~ Professor is really really nice and erudite. And I will continue to learn more about advertising~

创建者 Pujol A

Nov 18, 2018

A really good overview of the advertising word. Lots of interesting examples and practical cases.

创建者 Rizwan A K

Nov 18, 2018

its a very good site to learn what ever you want to learn relet to your study

创建者 Sameer S

Oct 08, 2018

It was a great course where I learned a lot about not just advertisement but also the society we live in and how it effects the way advertisements have evolved over the years.

创建者 Nguyen T T

Aug 16, 2018

very useful course

创建者 Kevin L D

Jun 15, 2018

What a great course! As an owner of an agency, a marketer and advertiser, I found it very eye opening and enjoyable. I learned a lot that I can apply to our business. Thank you Professor O'Barr.

创建者 Abin J M

Jun 13, 2018

100% Happy with the course,learned a lot!!!!!! looking forward for similar learning experience.

创建者 Erik O

May 21, 2018

Great course if you're interested in advertising or work for a creative agency. Professor is very knowledgeable and he includes classic as well as modern examples of advertisements.

创建者 CHOW W

Apr 05, 2018

It is a remarkable course to know advertising nowadays with a more "scientific discussion" provided.

创建者 Dado M

Apr 01, 2018

Congratulations Professor!

创建者 Christopher L

Mar 20, 2018

Excellent materials

创建者 Saurabh M

Feb 26, 2018

It's a wonderful course which talks about the fundamentals of advertisement and links them to the practical scenario in history and recent times. Advertisement is a vast field, but this course certainly provides the required basis to further gain the expertise in the field.

创建者 Bladimir E C V

Feb 19, 2018

Me ha ayudado a comprender mejor la relación de la Publicidad con la Sociedad. Así como su evolución histórica, social y cultural.

创建者 Bismark O

Feb 08, 2018

The course is very exciting and the Lecturer did perfectly well

创建者 Kathryn B

Feb 08, 2018

This course has really helped with my understanding and background knowledge of advertising, and the impacts of any developments in the advertising industry on modern day and future societies.

创建者 Aurelija V

Nov 26, 2017

Very interesting and valuable! I have learned how to look at advertising from a more long-term focused perspective.