Chevron Left
返回到 Sales & Marketing Alignment

学生对 Fundação Instituto de Administração 提供的 Sales & Marketing Alignment 的评价和反馈

4.4
24 个评分
4 条评论

课程概述

Welcome to Course 4 – Sales & Marketing Alignment. This course focus on what is considered by most academics and practitioners as the biggest challenge that sales professionals have to face. As we discussed in Course 1 – Effective Sales, strategy, and sales must be integrated to support a high potential for value creation through the sales functions. We also mentioned that strategy and sales integration can be supported by marketing functions. The discussions then went through sales strategy supported by intelligence analysis (Course 2), sales models and frameworks to support sales planning (Course 3). By the consequence, at this point of this specialization, you are in a good position to go further in the sales planning and management functions. And this is the moment to tackle one of the biggest challenges that most sales professionals must address with diligence – Sales & Marketing Alignment. The primary learning outcome of this course is to prepare you to apply concepts to support this alignment, with prescriptions and recommendations that contribute to improving the alignment. The improvement in the knowledge, competencies, and skills regarding sales & marketing alignment will contribute to increasing the potential for value creation from a strategic sales planning approach....

热门审阅

SI

May 11, 2020

i really enjoyed this course because the content of this course was very much relevant and same as real time situations we face or feel as being into sales profile.

EH

Jul 31, 2018

Excellent material. Well presented. Comprehensive.

筛选依据:

1 - Sales & Marketing Alignment 的 4 个评论(共 4 个)

创建者 S M A I

May 11, 2020

i really enjoyed this course because the content of this course was very much relevant and same as real time situations we face or feel as being into sales profile.

创建者 Eric H

Jul 31, 2018

Excellent material. Well presented. Comprehensive.

创建者 Shawn C

May 06, 2020

With detailed knowledges on Marketing, clarify the basic and advanced tools for integration of Sales & Marketing alignment

创建者 Ritesh K

Mar 22, 2019

good to understand both side of saales and marketing and the possible way to manage this,