关于此课程： In Course 3 of the Art of Sales Specialization, you will learn how to give great presentations with dashing style and self-confidence. You will also learn how to ask the looming closing question. Finally, you will learn how to develop your brand and go above and beyond for your clients.
此课程适用人群： The purpose of this Specialization is to make you as efficient and effective in selling as possible. You will gain several critical skills and disciplines that will accelerate your success with your small or large company and your life. This specialization is intended for individuals looking to become as efficient and effective in selling as possible. No pre-requisite knowledge is required. However, if you do have some familiarity with sales, you can skip through any content that you might already know and proceed to the graded assessments. We highly suggest you take the courses in order, as the assessments build over the Specialization.
制作方： 西北大学
教学方： Craig Wortmann, CEO, Sales Engine Inc; Venture Partner, Pritzker Group Venture Capital; Clinical Professor, Kellogg School of Management
| 基本信息 | |
| 级别 | 初级 |
| 承诺学习时间 | 3 Weeks, 5-7 hours per week |
| 语言 | English |
| 如何通过 | 通过所有计分作业以完成课程。 |
授课大纲
第 1 周
Week 1: Presenting with Panache
In Week 1 we will look at what makes a presentation magnetic. Many of us find ourselves giving presentations in various forms and speaking to groups. The frequency of presenting increases as we move through our career. We will look more broadly at what makes up a successful presentation, and the key elements that set it apart from an average presentation.
8 个视频, 9 个阅读材料
- 视频: Meet Craig Wortmann
- Leyendo: Meet The Team
- Leyendo: How Do I Get The Most Out Of This Course?
- Leyendo: FAQ
- Leyendo: The 3 Clear Points of Week 1
- 视频: Presenting with Panache: Preparation
- 视频: Presenting with Panache: Presentation
- 视频: Presenting with Panache: Process
- 视频: Presenting with Panache: Presence
- Leyendo: Worksheet and Reading
- Leyendo: Final Project Prep Assignment: Setting a Sales Goal
- Leyendo: Final Project Prep: Knowledge Skill Discipline Framework
- Leyendo: Final Project Prep Assignment: Presenting with Panache
- Leyendo: Capstone Prep Assignment - Barter Project
- 视频: Barter Exercise
- 视频: Role Play: Barter Exercise
第 2 周
Week 2: Will You Marry Me?
Closing a deal is not as scary as many people make it out to be. How do you do close without feeling awkward or coming across as manipulative? We will challenge the notion that closing is a technique that salespeople have to learn.
2 个视频, 2 个阅读材料
- Leyendo: The 3 Clear Points of Week 2
- 视频: Will You Marry Me?
- Cuadro de aviso de la discusión: Will You Marry Me?
- Leyendo: Capstone Prep Assignment - Barter Project
已评分: Final Project Prep: Will You Marry Me?
第 3 周
Week 3: Falling in Love with Brand You
As salespeople, we must care as much about post-sale discipline and skill as we do the sale itself. This requires entirely new skills and disciplines. So once you’ve won the customer, how do you get them to fall in love?
6 个视频, 4 个阅读材料
- Leyendo: The 3 Clear Points of Week 3
- 视频: The Win/Loss Debrief
- 视频: Brand You
- 视频: Going Above and Beyond
- 视频: Course 3 Closing
- Leyendo: Worksheet and Readings
- Leyendo: Final Project Prep Assignment: Win/Loss Debrief
- Cuadro de aviso de la discusión: Win/Loss Debrief
- Leyendo: Capstone Prep Assignment - Barter Project
- 视频: Barter Update
已评分: Final Project Prep: Win/Loss Debrief
已评分: Final Project Prep: Falling in Love With Brand You
已评分: Let's Fall In Love Final Project
常见问题解答
运作方式
Trabajo del curso
Cada curso es como un libro de texto interactivo, con videos pregrabados, cuestionarios y proyectos.
Ayuda de tus compañeros
Conéctate con miles de estudiantes y debate ideas y materiales del curso, y obtén ayuda para dominar los conceptos.
Certificados
Obtén reconocimiento oficial por tu trabajo y comparte tu éxito con amigos, compañeros y empleadores.
制作方
西北大学
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
价格
| 购买课程 | |
|---|---|
| 访问课程材料 | 可用 |
| 访问评分的材料 | 可用 |
| 收到最终成绩 | 可用 |
| 获得可共享的课程证书 | 可用 |
评分和审阅
