Sales Training: Techniques for a Human-Centric Sales Process
提供方
Sales Training: Techniques for a Human-Centric Sales Process
HubSpot Academy
课程信息
4.6
62 个评分
This course will teach you an inbound approach to sales that focuses on being helpful, not salesy. By the end of this course, you'll be able to prospect for new business, qualify for high-quality prospects, book meetings with decision makers, handle buyer's objections, and negotiate and close a deal. By following this process, you'll be able to jumpstart your career in sales with tactical tips and advice to run an effective sales playbook.
Free accounts you'll need to go through this course:
- HubSpot Academy: https://hubs.ly/H0dM-NY0
- LinkedIn: https://linkedin.com
- Gmail: https://google.com/mail/
- About.me: https://about.me/
您将获得的技能
Sales StrategyNegotiationCustomerPlanning
教学大纲 - 您将从这门课程中学到什么
Week
1Welcome to the Sales Training Course by HubSpot: Techniques for a Human-Centric Sales Process.
In this module, we'll introduce the course, what you can expect, and the importance of being able to sell.
2 个视频（共 3 分钟）, 2 个阅读材料
2 个阅读材料
Why "To Sell Is Human" and We're All Salespeople25分钟
Course Overview10分钟
Week
2How To Find Businesses To Sell To
In this module, we'll introduce how to find businesses to sell to, referred to as prospecting. We'll cover basic prospecting techniques on Google, social media, networking events and more passive prospecting through simple inbound marketing for salespeople. There are further readings to learn about other prospecting tactics, activities for you to complete, and assessments to take.
5 个视频（共 19 分钟）, 7 个阅读材料, 3 个测验
5 个视频
How to Prospect on Google3分钟
How to Prospect on Social Media aka Social Selling4分钟
How to Prospect at Networking Events3分钟
Inbound Marketing for Salespeople5分钟
7 个阅读材料
8 Little-Known Ways to Find New Prospects on LinkedIn10分钟
How to Create Detailed Buyer Personas for Your Business30分钟
How to Network Like a Pro: 10 Ways to Make a Long List of Meaningful Connections20分钟
A Minute-By-Minute Breakdown of How I Navigate Networking Conversations15分钟
Buyer Persona Resources10分钟
Create a CRM Account and Adding a Contact10分钟
Prospecting on Google Maps and LinkedIn30分钟
3 个练习
Prospecting Fundamentals30分钟
The Hybrid Salesperson10分钟
Why a CRM?5分钟
Week
3How to Book Meetings with Your Prospects
In this module, you will learn how to filter for high-quality, good fit prospects. You'll do this by writing effective prospecting emails that communicate your value proposition to book meetings with prospects. We've provided further readings and resources to help you write better emails, activities for you to complete, and assessments to take.
6 个视频（共 20 分钟）, 5 个阅读材料, 1 个测验
6 个视频
How to Filter for High Quality Prospects4分钟
Book a Meeting with High Quality Prospects2分钟
A Formula to Write Bulletproof Emails2分钟
What’s Your Value Proposition?2分钟
Create an Sequence of Emails for Automated Follow Up8分钟
5 个阅读材料
How to Write Networking Emails That People Can't Ignore40分钟
Company Research Tools10分钟
Prospecting Email Templates10分钟
Researching for High Quality Prospects30分钟
Top-down or bottom-up?10分钟
1 个练习
Booking Meetings, Value Propositions, and Writing Effective Emails20分钟
Week
4Qualifying a Prospect Through Conversation
In this module, you're going to learn about the importance of the exploratory call and how that helps you further qualify your prospects through conversation. You'll get scripts and phrases to help you run the call and get the information you need while building a relationship with your prospects. There are further readings to learn about other prospecting tactics, activities for you to complete, and assessments to take.
6 个视频（共 14 分钟）, 4 个阅读材料, 1 个测验
6 个视频
Preparing for the Call2分钟
The Exploratory Call is the New Closing Call4分钟
Scripts and Phrases for the Exploratory Call2分钟
Follow Up Calls1分钟
The Other Side - Personal Branding1分钟
4 个阅读材料
GPCT: A New Framework for Qualifying Prospects30分钟
The Ultimate List of Sales Exploratory Call Questions20分钟
Exploratory Call Checklist10分钟
Improve Your Personal Branding分钟
1 个练习
Effectively Qualifying Your Prospects20分钟
4.6
热门审阅
创建者 TK•Mar 21st 2018
Very practical course with a lot of real life experiences. I found the suggestions and methods very useful especially as someone with a limited knowledge of sales.
创建者 KP•Jul 12th 2018
Amazing content conveyed in a simple way throughout the course. One of the best courses I've come across in sales domain!
讲师
Ellen Zehntner
Sales ManagerSales
Jill Fratianne
Channel Sales ManagerSales
Robert L. Malta
Senior Inbound Growth SpecialistSales
Brian Signorelli
Director of Global Sales Partner ProgramSales
关于 HubSpot Academy
HubSpot Academy is the worldwide leader in inbound marketing, sales, and customer service/success education. Since 2012, HubSpot Academy has been on a mission to transform the way people and companies grow, offering online training for the digital age: courses, projects, certifications, and software training.
Now, HubSpot Academy's Inbound Certification has become the official badge of the inbound movement, with over 60,000 awarded annually. The online courses developed by Academy’s students and teachers are translated into four languages, and the award-winning certifications are completed by hundreds of people each day all over the world.
As HubSpot’s (NYSE: HUBS) official learning resource, HubSpot Academy aims to educate and inspire people everywhere, helping them learn how to market, sell, and grow an inbound business. Learn more at http://academy.hubspot.com/.
常见问题
我什么时候能够访问课程视频和作业？
注册以便获得证书后，您将有权访问所有视频、测验和编程作业（如果适用）。只有在您的班次开课之后，才可以提交和审阅同学互评作业。如果您选择在不购买的情况下浏览课程，可能无法访问某些作业。
我购买证书后会得到什么？
您购买证书后，将有权访问所有课程材料，包括评分作业。完成课程后，您的电子课程证书将添加到您的成就页中，您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容，可以免费旁听课程。
退款政策是如何规定的？
有助学金吗？
还有其他问题吗？请访问 学生帮助中心。
