This course will teach you an inbound approach to sales that focuses on being helpful, not salesy. By the end of this course, you'll be able to prospect for new business, qualify for high-quality prospects, book meetings with decision makers, handle buyer's objections, and negotiate and close a deal. By following this process, you'll be able to jumpstart your career in sales with tactical tips and advice to run an effective sales playbook.
提供方
Sales Training for High Performing Teams 专项课程HubSpot Academy课程信息
35,407 次近期查看
学生职业成果
33%
完成这些课程后已开始新的职业生涯
17%
通过此课程获得实实在在的工作福利
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
第 2 门课程（共 4 门）
可灵活调整截止日期
根据您的日程表重置截止日期。
初级
完成时间大约为14 小时
英语（English）
字幕：英语（English）, 罗马尼亚语, 中文（简体）
您将获得的技能
Sales StrategyNegotiationCustomerPlanning
学生职业成果
33%
完成这些课程后已开始新的职业生涯
17%
通过此课程获得实实在在的工作福利
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
第 2 门课程（共 4 门）
可灵活调整截止日期
根据您的日程表重置截止日期。
初级
完成时间大约为14 小时
英语（English）
字幕：英语（English）, 罗马尼亚语, 中文（简体）
提供方
HubSpot Academy
HubSpot Academy is the worldwide leader in inbound marketing, sales, and customer service/success education. Since 2012, HubSpot Academy has been on a mission to transform the way people and companies grow, offering online training for the digital age: courses, projects, certifications, and software training.
教学大纲 - 您将从这门课程中学到什么
完成时间为 1 小时
Techniques for a Human-Centric Sales Process.
In this module, we'll introduce the course, what you can expect, and the importance of being able to sell.
完成时间为 1 小时
2 个视频 （总计 3 分钟）, 2 个阅读材料
2 个阅读材料
Why "To Sell Is Human" and We're All Salespeople25分钟
Course Overview10分钟
完成时间为 3 小时
How To Find Businesses To Sell To
In this module, we'll introduce how to find businesses to sell to, referred to as prospecting. We'll cover basic prospecting techniques on Google, social media, networking events and more passive prospecting through simple inbound marketing for salespeople. There are further readings to learn about other prospecting tactics, activities for you to complete, and assessments to take.
完成时间为 3 小时
5 个视频 （总计 19 分钟）, 7 个阅读材料, 3 个测验
5 个视频
How to Prospect on Google3分钟
How to Prospect on Social Media aka Social Selling4分钟
How to Prospect at Networking Events3分钟
Inbound Marketing for Salespeople5分钟
7 个阅读材料
8 Little-Known Ways to Find New Prospects on LinkedIn10分钟
How to Create Detailed Buyer Personas for Your Business30分钟
How to Network Like a Pro: 10 Ways to Make a Long List of Meaningful Connections20分钟
A Minute-By-Minute Breakdown of How I Navigate Networking Conversations15分钟
Buyer Persona Resources10分钟
Create a CRM Account and Adding a Contact10分钟
Prospecting on Google Maps and LinkedIn30分钟
3 个练习
Prospecting Fundamentals30分钟
The Hybrid Salesperson10分钟
Why a CRM?5分钟
完成时间为 3 小时
How to Book Meetings with Your Prospects
In this module, you will learn how to filter for high-quality, good fit prospects. You'll do this by writing effective prospecting emails that communicate your value proposition to book meetings with prospects. We've provided further readings and resources to help you write better emails, activities for you to complete, and assessments to take.
完成时间为 3 小时
6 个视频 （总计 20 分钟）, 5 个阅读材料, 1 个测验
6 个视频
How to Filter for High Quality Prospects4分钟
Book a Meeting with High Quality Prospects2分钟
A Formula to Write Bulletproof Emails2分钟
What’s Your Value Proposition?2分钟
Create an Sequence of Emails for Automated Follow Up8分钟
5 个阅读材料
How to Write Networking Emails That People Can't Ignore40分钟
Company Research Tools10分钟
Prospecting Email Templates10分钟
Researching for High Quality Prospects30分钟
Top-down or bottom-up?10分钟
1 个练习
Booking Meetings, Value Propositions, and Writing Effective Emails30分钟
完成时间为 3 小时
Qualifying a Prospect Through Conversation
In this module, you're going to learn about the importance of the exploratory call and how that helps you further qualify your prospects through conversation. You'll get scripts and phrases to help you run the call and get the information you need while building a relationship with your prospects. There are further readings to learn about other prospecting tactics, activities for you to complete, and assessments to take.
完成时间为 3 小时
6 个视频 （总计 14 分钟）, 4 个阅读材料, 1 个测验
6 个视频
Preparing for the Call2分钟
The Exploratory Call is the New Closing Call4分钟
Scripts and Phrases for the Exploratory Call2分钟
Follow Up Calls1分钟
The Other Side - Personal Branding1分钟
4 个阅读材料
GPCT: A New Framework for Qualifying Prospects30分钟
The Ultimate List of Sales Exploratory Call Questions20分钟
Exploratory Call Checklist10分钟
Improve Your Personal Branding1小时
1 个练习
Effectively Qualifying Your Prospects30分钟
审阅
来自SALES TRAINING: TECHNIQUES FOR A HUMAN-CENTRIC SALES PROCESS的热门评论
由 CL 提供Sep 18, 2020
The course was quite interesting, a lot of the scenarios I have experienced this year. The knowledge I have received from the various trainers I will take with me for a long time.
由 SS 提供Apr 6, 2020
my experience with coursera was amazing....thrilled as well with the insights being shared by the team will definitely recommend it to my colleagues as well...thanks
由 TK 提供Mar 20, 2018
Very practical course with a lot of real life experiences. I found the suggestions and methods very useful especially as someone with a limited knowledge of sales.
由 SH 提供Apr 1, 2019
Provide detail standard sales process for newbie, either for professional. If it is possible, can you share further detail about several CRM & CRM standard.
关于 Sales Training for High Performing Teams 专项课程
This specialization is intended for sales professionals at any point in their career, whether they're just starting to apply for sales jobs or leading a global sales organization. Each course follows a sales career progression, from just getting started, to mastering sales, managing sales, and executing an overall business strategy. No matter where you are in your career, this specialization will give you a new perspective on what it's like to be a sales job seeker, individual contributor, manager, and executive.
常见问题
我什么时候能够访问课程视频和作业？
讲座和作业的访问权限取决于您的注册类型。如果您以旁听模式参加课程，则可以免费查看大多数课程资料。要访问评分作业并获得证书，您需要在旁听期间或之后购买证书体验。如果看不到旁听选项：
- 课程可能不提供旁听选项。您可以尝试免费试用，也可以申请助学金。
- 课程可能会改为提供'完整课程，没有证书'。通过此选项，您可以查看所有课程材料、提交所要求的作业，以及获得最终成绩。这也意味着您将无法购买证书体验。
我订阅此专项课程后会得到什么？
您注册课程后，将有权访问专项课程中的所有课程，并且会在完成课程后获得证书。您的电子课程证书将添加到您的成就页中，您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容，可以免费旁听课程。
Is financial aid available?
是的，Coursera 可以为无法承担费用的学生提供助学金。通过点击左侧“注册”按钮下的“助学金”链接可以申请助学金。您可以根据屏幕提示完成申请，申请获批后会收到通知。您需要针对专项课程中的每一门课程完成上述步骤，包括毕业项目。了解更多。
完成课程后，我会获得大学学分吗？
此课程不提供大学学分，但部分大学可能会选择接受课程证书作为学分。查看您的合作院校，了解详情。Coursera 上的在线学位和 Mastertrack™ 证书提供获得大学学分的机会。
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