Fine-tune your product and processes before you begin to scale up your startup! Take the guesswork out of product-market fit and sales and marketing for your scaleup with this course and discover what sets your product apart and how to capitalize on what your company has to offer as you scale up your startup.
本课程是 Scale Up Your Startup 专项课程 专项课程的一部分
提供方
课程信息
可灵活调整截止日期
根据您的日程表重置截止日期。
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
第 2 门课程（共 4 门）
中级
Experience working in a startup or scaleup company is extremely useful, but not necessary.
完成时间大约为13 小时
英语（English）
字幕：英语（English）
您将获得的技能
- Business Strategy
- Leadership And Management
- Business Process
- Entrepreneurship
- Strategic Management
可灵活调整截止日期
根据您的日程表重置截止日期。
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
第 2 门课程（共 4 门）
中级
Experience working in a startup or scaleup company is extremely useful, but not necessary.
完成时间大约为13 小时
英语（English）
字幕：英语（English）
提供方
IE商学院
IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being.
授课大纲 - 您将从这门课程中学到什么
完成时间为 3 小时
Product Market Fit
Product market fit is everything that happens before you start to scale. It is impossible to make progress without a thorough understanding of what it is and how you know that you have it - this module will help you gain an understanding of what this actually is and how to begin to formulate product market fit.
完成时间为 3 小时
3 个视频 （总计 11 分钟）, 10 个阅读材料, 1 个测验
完成时间为 3 小时
Growth
In this module, we´ll look at growth from a scaleup perspective. While growth is usually described as an outcome rather than as a process, looking at growth as a process (and studying what has worked in the past) can offer important insights on what might work in the future.
完成时间为 3 小时
2 个视频 （总计 12 分钟）, 7 个阅读材料, 1 个测验
完成时间为 3 小时
Sales & Marketing
The relationship between sales and marketing changes as you move from startup to scaleup. In this module, you´ll learn about how to adjust your pricing strategy as you scale and how to position the (new and shifting) roles of sales and marketing teams to continue to identify and meet the needs of a growing customer base.
完成时间为 3 小时
4 个视频 （总计 22 分钟）, 10 个阅读材料, 1 个测验
完成时间为 5 小时
Scaling Up Operations
In this module, you´ll learn about how to optimize what your scaleup is doing right in order to continue growing - without toppling over!
完成时间为 5 小时
6 个视频 （总计 55 分钟）, 13 个阅读材料, 2 个测验
关于 Scale Up Your Startup 专项课程
This specialization is intended for anyone who owns a startup or who has an interest in learning how to scale up their business exponentially. By the end of the specialization, learners will be able to:
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