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Introduction to Search Engine Optimization, 加州大学戴维斯分校

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758 个审阅


Ever wonder how major search engines such as Google, Bing and Yahoo rank your website within their searches? Or how content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users? Welcome to the world of Search Engine Optimization (SEO). This course is the first within the SEO Specialization and it is intended to give you a taste of SEO. You will be introduced to the foundational elements of how search engines work, how the SEO landscape has changed and what you can expect in the future. You discuss core SEO strategies and tactics used to drive more organic search results to a specific website or set of websites, as well as tactics to avoid to prevent penalization from search engines. You will also discover how to position yourself for a successful career in SEO should this subject prove interesting to you. We hope this taste of SEO, will entice you to continue through the Specialization....


创建者 SS

Aug 10, 2016

Great course, very informative!! I can tell the classes are starting to be structured differently though. Not too much meat to this first course... reserving my opinion, until I go through a few more.

创建者 AI

Jun 25, 2016

A great fundamental breakdown of SEO strategies that you need to know in order to further understand the field. Very well designed course that is perfect for someone who is new to the field of SEO!


725 个审阅

创建者 yehuda matza

May 17, 2019

Great course that give an overall very clear picture of what SEO is all about. Solid course material, crystal clear lectures and the lecturers are awesome. Good job! cant wait to learn their advanced courses.

创建者 Samarth

May 16, 2019

It was an informative course. Well designed. Well explained. Some assignments could have given a hands-on.

创建者 Chelsea Carey Schmidt

May 14, 2019

This was a helpful overview and introduction to the basics of Search Engine Optimization. There was a lot of occupational information, which I wasn't too personally interested but I can see how that might be useful to others taking this introductory course. I found the material was easy to get through and well laid out.

创建者 Ibrahim Adel Khanfar

May 02, 2019

A lot of unrelated information for an introduction in the 1st 2 modules.

创建者 Mohamed Haddad Bana

May 01, 2019

helpful and great.

it gives me the good value of knowledge and easy to understand

创建者 Mariam Sherif

Apr 17, 2019

It's a very good course, that increased my basic knowledge a lot about SEO and let me be more aware of stuff that I am sure will be helpful in learning the deeper information, yet my only complain is that there were some terms and information in the part of "Evaluating links" that I felt that I needed further explanation in it, as they were a little bit confusing for me. But overall, the course is perfect!

创建者 anirudh jain

Apr 15, 2019

A great introduction

创建者 Eloi Marín Gratacós

Apr 14, 2019

Insightful and fun to pursue

创建者 Kalpana Iyer

Apr 09, 2019

Superb. Very concise and on point material!

创建者 Heba ElSayed Abdou Abd ElAziz Mohamed

Apr 09, 2019

Very useful and provide deep understanding for the beginning of SEO