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Introduction to Search Engine Optimization, University of California, Davis

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Ever wonder how major search engines such as Google, Bing and Yahoo rank your website within their searches? Or how content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users? Welcome to the world of Search Engine Optimization (SEO). This course is the first within the SEO Specialization and it is intended to give you a taste of SEO. You will be introduced to the foundational elements of how search engines work, how the SEO landscape has changed and what you can expect in the future. You discuss core SEO strategies and tactics used to drive more organic search results to a specific website or set of websites, as well as tactics to avoid to prevent penalization from search engines. You will also discover how to position yourself for a successful career in SEO should this subject prove interesting to you. We hope this taste of SEO, will entice you to continue through the Specialization....


创建者 SS

Aug 10, 2016

Great course, very informative!! I can tell the classes are starting to be structured differently though. Not too much meat to this first course... reserving my opinion, until I go through a few more.

创建者 AI

Jun 25, 2016

A great fundamental breakdown of SEO strategies that you need to know in order to further understand the field. Very well designed course that is perfect for someone who is new to the field of SEO!


651 个审阅

创建者 Rickey McDonald

Dec 11, 2018

Due to age and physical impairments, I miss things that are said and necessary for me to pass a test the first time through. I will use what I learn to benefit myself and others who may have medical issues that are worse than mine. This course does seem to be "highly informative" and helpful.

创建者 vinodkumar

Dec 11, 2018

Good one for beginners who looking career in SEO.

创建者 Milton Giovani França Queiroz

Dec 08, 2018

The most relevant knowledge comes from the origin of things. For me excellent course.

创建者 Carmen Cruz

Dec 05, 2018

While the content was ok, the pacing was off. Far more content in the lecture of google algorithms than in any other week. It was a good start thought, I'm excited to keep going.

创建者 Mouad Rmaili

Dec 04, 2018

Great work

创建者 Judith Octavo

Nov 27, 2018

The materials are very easy to understand particularly for learners like me who did not have prior exposure to SEO terms. The reading materials are current and curated well.

创建者 Amisha Singh

Nov 26, 2018

I am a writer and learning about SEO from such great people made my concepts clear and now, I have a better understanding of the topic. I really want to thank everyone who took part in this and made so many people learn soo much.

Thank You.

创建者 Bryan Mulligan

Nov 26, 2018

The subject matter is comprehensive, well structured, and easy to understand.

创建者 Juan Castillo

Nov 20, 2018

Excelent Seo Course

创建者 Marilena Badila

Nov 18, 2018

While this course was full of interesting information, it was a front loaded with much useless information...interesting nonetheless. I, however would prefer a course that jumps a bit faster to the so called nitty-gritty. Overall, good stuff!