课程信息

417,587 次近期查看

学生职业成果

54%

完成这些课程后已开始新的职业生涯

50%

通过此课程获得实实在在的工作福利

21%

加薪或升职
可分享的证书
完成后获得证书
100% 在线
立即开始,按照自己的计划学习。
可灵活调整截止日期
根据您的日程表重置截止日期。
完成时间大约为19 小时
英语(English)
字幕:英语(English), 希腊语, 阿拉伯语(Arabic)

您将学到的内容有

  • Critique the role of advertisements and corporate funding in the development of search

  • Compare and contrast the functionality of search engine algorithms updates

  • Write your own content for a website that will improve search results

  • Develop an optimization strategy following best practices for a client to implement to help increase their ranking

您将获得的技能

Search AlgorithmSearch Engine Optimization (SEO)Mathematical OptimizationSemantics

学生职业成果

54%

完成这些课程后已开始新的职业生涯

50%

通过此课程获得实实在在的工作福利

21%

加薪或升职
可分享的证书
完成后获得证书
100% 在线
立即开始,按照自己的计划学习。
可灵活调整截止日期
根据您的日程表重置截止日期。
完成时间大约为19 小时
英语(English)
字幕:英语(English), 希腊语, 阿拉伯语(Arabic)

提供方

加州大学戴维斯分校 徽标

加州大学戴维斯分校

教学大纲 - 您将从这门课程中学到什么

内容评分Thumbs Up96%(17,993 个评分)Info
1

1

完成时间为 5 小时

Getting Started & Introduction to SEO

完成时间为 5 小时
16 个视频 (总计 69 分钟), 3 个阅读材料, 1 个测验
16 个视频
Introduction1分钟
Introduction to SEO5分钟
What You Can Expect from a Career in SEO6分钟
How I Got Started in SEO2分钟
My Role as an SEO Manager2分钟
Key Skills We Look for When Hiring3分钟
Tips for Finding a Job3分钟
How I Got Started in SEO3分钟
A Day in the Life of an SEO Professional3分钟
Key Skills We Look for When Hiring7分钟
Specific Skills Managers Want6分钟
Tips for Finding a Job5分钟
Tips for Interviewing5分钟
Building a Marketable Portfolio4分钟
Overview of In-house SEO5分钟
3 个阅读材料
A Note from UC Davis10分钟
Why a Career in SEO?10分钟
Optional: What You Can Expect from a Career in SEO10分钟
1 个练习
Getting Started & Introduction to SEO20分钟
2

2

完成时间为 2 小时

Evolution of SEO

完成时间为 2 小时
4 个视频 (总计 21 分钟), 2 个阅读材料, 1 个测验
4 个视频
How Search Engines Work2分钟
History of Search Engines (1945 - 1993)7分钟
Advancement of Search (1993 - 2000)10分钟
2 个阅读材料
Timeline of Google Search15分钟
History of Search Engines (1945 - 1993)30分钟
1 个练习
Evolution of SEO20分钟
3

3

完成时间为 7 小时

Current SEO Best Practices

完成时间为 7 小时
9 个视频 (总计 58 分钟), 7 个阅读材料, 1 个测验
9 个视频
Introduction to Search Engine Algorithms6分钟
SEO Best Practices and Ranking Factors7分钟
Early Algorithms: Florida, Austin, and Brandy6分钟
Updates: Personalized, Universal, Vince, and Caffeine6分钟
Panda: The Game Changer for Content7分钟
Cleaning Up Links with Penguin9分钟
Refinements: Hummingbird, Pigeon, and Mobile6分钟
How You Can Avoid Penalties5分钟
7 个阅读材料
Introduction to Search Engine Algorithms45分钟
SEO Best Practices and Ranking Factors30分钟
Personalized, Universal, Vince, and Caffeine1小时
Panda: The Game Changer for Content1 小时 30 分
Cleaning Up Links with Penguin30分钟
Hummingbird, Pigeon, and Mobile30分钟
How You Can Avoid Penalties15分钟
1 个练习
Current SEO Best Practices30分钟
4

4

完成时间为 6 小时

SEO of Today, Tomorrow and Beyond & Course Wrap-Up

完成时间为 6 小时
5 个视频 (总计 22 分钟), 2 个阅读材料, 1 个测验
5 个视频
Evolution of Keyword Optimization3分钟
Strengthening Your Keyword Strategy7分钟
How Does Branding Influence Website Rank?8分钟
Course Summary and Wrap-Up1分钟
2 个阅读材料
Strengthening Your Keyword Strategy1小时
How Does Branding Influence Website Rank?1 小时 45 分
1 个练习
SEO of Today, Tomorrow and Beyond20分钟

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