课程信息
4.2
63 个评分
9 个审阅
In this course, you will learn how to use strategic marketing and personal branding techniques for designing, enhancing, and promoting your professional image. Acting as "your own Chief Executive Officer" (P. Drucker), you will learn how to use relationship and network marketing and impression management to showcase your skills to prospective employers, colleagues, supervisors, and other interested parties. This course will help you to: - Recognize the importance of marketing orientation and career brand building for your career development; use marketing communication strategies for your self-marketing; - Implement strategic marketing planning for your career development and engage in creating your own strategic self-marketing plan; - Devise strategies for managing your professional reputation; begin creating your personal brand, and plan steps for strategic personal branding; - Create personal branding statements, and integrate social networking into your career branding; - Refine your self-management information system to systematically collect and analyze self-marketing and personal branding related data, select appropriate tools and apply them for a thorough, accurate, evidence-based and data driven self-assessment of your self-marketing and personal branding skills; - Develop and implement an effective instrument for displaying your artifacts and monitoring your marketing communications strategies ("The Showcaser") and a realistic performance metric for evaluating your career brand building activities ("The Career Brand Equity Builder")....
Stacks
Globe

100% 在线课程

立即开始,按照自己的计划学习。
Calendar

可灵活调整截止日期

根据您的日程表重置截止日期。
Intermediate Level

中级

Clock

Approx. 11 hours to complete

建议:4 weeks of study, 2-4 hours/week...
Comment Dots

English

字幕:English...
Stacks
Globe

100% 在线课程

立即开始,按照自己的计划学习。
Calendar

可灵活调整截止日期

根据您的日程表重置截止日期。
Intermediate Level

中级

Clock

Approx. 11 hours to complete

建议:4 weeks of study, 2-4 hours/week...
Comment Dots

English

字幕:English...

教学大纲 - 您将从这门课程中学到什么

Week
1
Clock
完成时间为 3 小时

Marketing and Branding The Skilled Self

Welcome to Week 1! The introductory module takes you through all stages of developing and strengthening the emotional component of your career brand. In this week, you will learn how to use strategic marketing models and techniques for designing and enhancing your professional image. You’ll continue exercising in Career Development Lab and learn how to develop an effective tool (“The Showcaser”) for gathering and organizing artifacts of your mastery in performing critical tasks in your chosen field and then communicating them to target audiences. You will also develop a realistic brand management metric (“The Career Brand Equity Builder”) and learn how to use it for self-marketing and personal branding. Your instructors for this week are Amy Giaculli and Val Chukhlomin. ...
Reading
10 个视频(共 68 分钟), 5 个阅读材料, 3 个测验
Video10 个视频
Career Branding: An interview with Roz Rufer6分钟
The Skilled Self as a Product10分钟
CDL Self-coaching tools (pdf attached)4分钟
Using the Showcaser exercise (pdf attached)5分钟
Marketing the Skilled Self9分钟
The Skilled Self as a Service7分钟
The Skilled Self as a Brand6分钟
CDL Career Brand Equity Builder (documents attached)6分钟
CDL Using the Career Brand Equity Builder Exercise3分钟
Reading5 个阅读材料
Editing your public profile on LinkedIn10分钟
How this course works10分钟
Optional reading10分钟
Course developers and contributors10分钟
Reuse of content10分钟
Quiz3 个练习
Week 1 Practice quiz 118分钟
Week 1 Practice quiz 216分钟
What have we learned in Week 1?18分钟
Week
2
Clock
完成时间为 4 小时

Self-Marketing Strategies and Tactics

Welcome to Week 2! In this week, you will learn how to use marketing communication strategies, such as advertising, promotion, public relations, and direct marketing, for self-marketing. You will implement strategic marketing planning for individual career development and engage in creating your own strategic self-marketing plan and develop strategies for communicating it to perspective employers. You’ll also examine how to create and use digital artifacts to demonstrate your level of proficiency in performing critical tasks related to a particular job. As a result, you’ll enhance your ability to showcase your mastery in performing required soft skills to prospective employers and other interested parties. Your instructor for this week is John Beckem....
Reading
10 个视频(共 58 分钟), 4 个测验
Video10 个视频
Positioning strategies4分钟
Distribution strategies5分钟
Contact strategies3分钟
Public relations strategies3分钟
Advertising strategies5分钟
Exercise: Your self-marketing plan4分钟
Leadership skills: An interview with Darryl Leggieri14分钟
Decision making skills: An interview with Darryl Leggieri12分钟
What have we learned in Week 2?2分钟
Quiz3 个练习
Week 2 Practice quiz 116分钟
Week 2 Practice quiz 214分钟
What have we learned in Week 2?14分钟
Week
3
Clock
完成时间为 4 小时

Personal Branding Strategies and Tactics

Welcome to Week 3! In this week, you will obtain a more complete understanding of personal branding, engage in creating an effective and unique personal brand, and plan steps and strategies for strategic personal branding. You’ll understand how building a professional image contributes to developing a strong career brand and devise strategies for managing professional reputation and develop an improved understanding of impression management. In addition, you’ll learn how to create personal branding statements and integrate social networking into your career branding. Your instructor for this week is Michele Forte....
Reading
9 个视频(共 42 分钟), 1 个阅读材料, 4 个测验
Video9 个视频
The importance of reflection3分钟
Human brand4分钟
Personal branding6分钟
Brand management and impression management6分钟
Trait affective presence5分钟
Interview as performance7分钟
Exercise: Your exclamation point - Personal branding 101 (pdf attached)5分钟
What have we learned in Week 3?1分钟
Reading1 个阅读材料
What does literature say about personal branding?10分钟
Quiz3 个练习
Week 3 Practice quiz 114分钟
Week 3 Practice quiz 210分钟
What have we learned in Week 3?12分钟
Week
4
Clock
完成时间为 1 小时

Course Review

Welcome to Week 4! In this week, you will watch the Course Review video, where we summarize what you have learned throughout the course and entire specialization. You will also take the end-of-the-course survey and the final quiz. You instructors for this week are Amy Giaculli and Val Chukhlomin. We would like to take this opportunity to thank you for taking the course and we hope you will be able to implement the different tools and skills you have acquired throughout the course...
Reading
1 个视频(共 9 分钟), 1 个阅读材料, 1 个测验
Reading1 个阅读材料
End-of-the-course survey10分钟
Quiz1 个练习
What have we learned in the course?24分钟
4.2

热门审阅

创建者 MROct 18th 2016

very informative and easy to follow, lots of new techniques that should help me on my way.

讲师

Dr. Valeri Chukhlomin

Professor
SUNY Empire State College

Dr. Michele Forte

Assistant Professor, SUNY Empire State College
Community and Human Services

Dr. John M. Beckem II

Assistant Professor of Finance and Management Studies
State University of New York, Empire State College

Dr. Tonka Jokelova

Coordinator of Curriculum and Instructional Design
SUNY Empire State College

Amy Giaculli

Assessment Specialist
SUNY Empire State College

关于 The State University of New York

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关于 Career Brand Management 专项课程

In the business world, smart organizations use branding and strategic management techniques to differentiate themselves from their competition and to achieve a competitive advantage. In this Specialization, you will learn how to use proven brand management methods and tools for individual career development in competitive job environments. You will gain knowledge and analytical skills for career self-management and learn techniques for career brand building. You will create a robust self-management information system that will help you self-organize and increase your human capital by building high demand employability skills. During each week of the Specialization, you will be practicing various career branding techniques in your custom-built, individual Career Development Lab. The final Capstone Project is designed as a training facility where you will create your evidence-based portfolios, professional development plans, personal self-marketing and branding strategies, presentations, and public profiles....
Career Brand Management

常见问题

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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