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学生对 香港中文大学 提供的 Selling to Chinese Consumers 的评价和反馈

209 个评分


This course is designed to help learners sell their products, goods and services to Chinese consumers. To achieve this goal, the course will use evidence-based research in psychology, economics, legal studies and marketing to help learners understand the historical, economic and legal contexts of doing business in China and the behavioral characteristics of Chinese consumers. The course will cover topics in Chinese and global marketing, Chinese consumers, institutional and cultural influence on consumer motivation and behaviors in Chinese markets, and brand management in China....



Apr 2, 2020

It was a great course and me as a digital marketer learned very much about Chinese consumers as well as marketing and branding concepts in a practical manner.


Jan 17, 2018

very insightful for anyone who is interested in doing business in China or understanding more the specificities of the Chinese market.


26 - Selling to Chinese Consumers 的 50 个评论(共 62 个)

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Aug 28, 2020