Chevron Left
返回到 Selling to Chinese Consumers

学生对 香港中文大学 提供的 Selling to Chinese Consumers 的评价和反馈

4.8
209 个评分

课程概述

This course is designed to help learners sell their products, goods and services to Chinese consumers. To achieve this goal, the course will use evidence-based research in psychology, economics, legal studies and marketing to help learners understand the historical, economic and legal contexts of doing business in China and the behavioral characteristics of Chinese consumers. The course will cover topics in Chinese and global marketing, Chinese consumers, institutional and cultural influence on consumer motivation and behaviors in Chinese markets, and brand management in China....

热门审阅

NN

Apr 2, 2020

It was a great course and me as a digital marketer learned very much about Chinese consumers as well as marketing and branding concepts in a practical manner.

PT

Jan 17, 2018

very insightful for anyone who is interested in doing business in China or understanding more the specificities of the Chinese market.

筛选依据:

26 - Selling to Chinese Consumers 的 50 个评论(共 62 个)

创建者 Jessica C

Aug 17, 2020

创建者 diego s l

May 22, 2021

创建者 Orr L L

Nov 1, 2020

创建者 Frank L H S

Jun 18, 2021

创建者 Carmen d l F G

Apr 28, 2021

创建者 Camila B S R

Aug 28, 2021

创建者 Ewmi H R

Sep 18, 2020

创建者 Jesús T Y

Apr 12, 2021

创建者 ELIANNE I L R

Jun 2, 2022

创建者 Raul E R G

May 13, 2022

创建者 Del P S C E

Aug 21, 2022

创建者 Karina G B A

Aug 26, 2021

创建者 Jasuo E S M

Apr 16, 2022

创建者 Trilce L M M

Aug 25, 2021

创建者 Axia A O O

May 17, 2021

创建者 Leung K Y

Aug 11, 2019

创建者 Mishel A

Apr 14, 2022

创建者 gustavo a s c

Sep 19, 2021

创建者 Marketa D

Feb 5, 2018

创建者 Alex G

May 24, 2021

创建者 David R D A

Sep 12, 2021

创建者 Antonella C

May 13, 2022

创建者 Xiomara L S F

Sep 5, 2021

创建者 Glasdeni R A C

Jul 3, 2021

创建者 SEBASTIAN A G V

Aug 28, 2020