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学生对 香港中文大学 提供的 Selling to Chinese Consumers 的评价和反馈

4.7
201 个评分
59 条评论

课程概述

This course is designed to help learners sell their products, goods and services to Chinese consumers. To achieve this goal, the course will use evidence-based research in psychology, economics, legal studies and marketing to help learners understand the historical, economic and legal contexts of doing business in China and the behavioral characteristics of Chinese consumers. The course will cover topics in Chinese and global marketing, Chinese consumers, institutional and cultural influence on consumer motivation and behaviors in Chinese markets, and brand management in China....

热门审阅

NN

Apr 2, 2020

It was a great course and me as a digital marketer learned very much about Chinese consumers as well as marketing and branding concepts in a practical manner.

PT

Jan 17, 2018

very insightful for anyone who is interested in doing business in China or understanding more the specificities of the Chinese market.

筛选依据:

51 - Selling to Chinese Consumers 的 61 个评论(共 61 个)

创建者 LEE J

Jul 21, 2021

contents are very well-made. but there is problem to get mark about assignment quickly.

i think it is better assignment system will be get rid of

创建者 Katie P

Dec 29, 2021

T​his was interesting, but focuses mostly on brand image rather than the practical aspects of how to sell to Chinese customers

创建者 Benjamín P C C

Apr 18, 2021

Es un curso muy interesante, he aprendido mucho. Aunque las tareas son poco estresantes XD

创建者 Geraldine S D

Jun 22, 2021

FUE MUY INTERESANTE APRENDER ESCUCHANDO LA EXPERIENCIA DE VAARIOS PROFESIONALES

创建者 Gianluca L M

May 25, 2020

Interesting course, very useful!

创建者 bk t

Jun 28, 2020

Learned more about Chinese consumers and where they may contrast in needs compared to the West. Some very enlighthening revalations. The differences between Chinese and Western consumers are at times vague and could be easier to understand if communicated in more lay words.

创建者 Stefan S

Jun 3, 2020

Content was surprisingly okay. I am dissatisfied with the peer rating approach, which caused me to stay in this programme longer than expected due to missing revision of my submissions. It seems that it is willingly programmed with inevitable frauds.

创建者 Rodolfo M

Jun 13, 2020

Interessante, alguns conteúdos ja um pouco ultrapassados, certificado com o logo da universidade muito pequeno

创建者 ERH

Nov 23, 2020

The course was a bit superficial. A few insights were given (lay elitism, materialism, growth etc.), but I would have liked it if the course would have had more structure and more depth.

创建者 Anus

Dec 3, 2019

the professor does not know how to pronounce the word ELITE

it is not pronounced as E-LIGHT - rerecord the videos

beyond that, asking people to design a poster is fucking stupid. beyond that, being critiqued by retards on your assignments is stupid. thanks for nothing.

创建者 Alex A C

May 29, 2021

Do not enter this course