课程信息
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第 1 门课程(共 4 门)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

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初级

完成时间大约为17 小时

建议:4 weeks of study, 3 hours/week...

英语(English)

字幕:英语(English)

第 1 门课程(共 4 门)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

初级

完成时间大约为17 小时

建议:4 weeks of study, 3 hours/week...

英语(English)

字幕:英语(English)

学习Course的学生是

  • Account Managers
  • Marketers
  • Sales Associates
  • Lawyers
  • Consultants

教学大纲 - 您将从这门课程中学到什么

1
完成时间为 4 小时

The Chinese Consumption Market

11 个视频 (总计 74 分钟), 4 个阅读材料, 2 个测验
11 个视频
Entering the China Market2分钟
1.1 The Growth of the Middle Class and of China as a Country6分钟
1.2 The Sociological and Economic Characteristics of Chinese Consumers4分钟
1.3 An In-Depth Look at Why Chinese Consumers Like Luxury Brands3分钟
1.4 The Effects of Lay Elitism on Consumption Choices4分钟
1.5 Dialogue with Scholar: Professor Chi-yue Chiu10分钟
1.6 The Effects of Agency on Consumption Choices6分钟
1.7 Dialogue with Scholar: Professor Krishna Savani10分钟
1.8 This Week's Recap1分钟
1.9 Dialogue with Practitioner: Susanna Chiu20分钟
4 个阅读材料
Acknowledgement10分钟
Copyright and eLearning Guidance at CUHK10分钟
Pre-course survey10分钟
Week 1 Reading List10分钟
1 个练习
Week 1 Quiz12分钟
2
完成时间为 4 小时

Digital Marketing and Relationship Management

8 个视频 (总计 46 分钟), 2 个阅读材料, 2 个测验
8 个视频
2.2 The Online Shopping Behaviour of Chinese Consumers4分钟
2.3 Relationship Building in China1分钟
2.4 What Is Guanxi Management, and Why Is It Important?5分钟
2.5 Renqing, and the Cultivation of Guanxi with Chinese Consumers Online5分钟
2.6 Utilizing New Media to Communicate With Chinese Consumers6分钟
2.7 Dialogue with Practitioner: Stewart Li10分钟
2.8 Dialogue with Scholar: Professor He Lingnan6分钟
2 个阅读材料
Week 2 Reading List10分钟
Interim survey10分钟
1 个练习
Week 2 Quiz22分钟
3
完成时间为 3 小时

Materialism and Conspicuous Consumption

8 个视频 (总计 53 分钟), 1 个阅读材料, 2 个测验
8 个视频
3.2 Materialism in China4分钟
3.3 Reasons behind Materialism and Conspicuous Consumption in China - Part 14分钟
3.4 Reasons behind Materialism and Conspicuous Consumption in China - Part 24分钟
3.5 The Impact of Relational Mobility on Culturally-Mixed Products3分钟
3.6 The Psychological Profiles of Chinese Consumers1分钟
3.7 Dialogue with Scholar: Professor Carlos Torelli20分钟
3.8 Dialogue with Practitioner: Anthony Lau9分钟
1 个阅读材料
Week 3 Reading List10分钟
1 个练习
Week 3 Quiz20分钟
4
完成时间为 3 小时

Self-Brand Connection, and How to Build a Strong Brand in China

5 个视频 (总计 47 分钟), 2 个阅读材料, 2 个测验
5 个视频
4.2 How to Build a Strong Brand in China5分钟
4.3 Dialogue with Scholar: Professor Dongmei Li6分钟
4.4 Introduction of a Foreign Brand into the Chinese Market9分钟
4.5 Dialogue with Scholar: Professor Carlos Torelli20分钟
2 个阅读材料
Week 4 Reading List10分钟
Well Done!10分钟
1 个练习
Week 4 Quiz12分钟
4.8
12 个审阅Chevron Right

来自Selling to Chinese Consumers的热门评论

创建者 LIAug 7th 2019

Amazing course! You really learn of how to understand the Chinese Market and its consumers´characteristics. Highly recommended.

创建者 ARFeb 6th 2018

Very well explained and rich in content. Highly recommend for everyone aiming to start or develop a business in China!

讲师

Avatar

Prof. Letty Kwan

Assistant Professor
Department of Psychology

关于 香港中文大学

Founded in 1963, The Chinese University of Hong Kong (CUHK) is a forward looking comprehensive research university with a global vision and a mission to combine tradition with modernity, and to bring together China and the West. CUHK teachers and students hail from all corners of the world. CUHK graduates are connected worldwide through an expansive alumni network....

关于 Doing Business in China 专项课程

Participants will know how Chinese entrepreneurs, consumers and employees think and act, and be able to generate consumer and business insights for doing business in China. Through the use of well-designed business cases, participants will be able to apply this knowledge when they start or manage a business organization in China. Participants will be able to identify business opportunities and challenges based on nuanced understanding of the socio-political, economic, cultural, and technological environments in China, and leverage on their consumer and business insights to develop and implement culturally informed strategic plans....
Doing Business in China

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