课程信息
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第 2 门课程(共 6 门)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

完成时间大约为13 小时

建议:4 weeks of study, 1-3 hours/week...

英语(English)

字幕:英语(English), 巴西葡萄牙语, 土耳其语(Turkish)

您将学到的内容有

  • Check

    Complete a competitive analysis on a webpage

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    Interpret brand recognition through social media

  • Check

    Create sitemaps and robot.txt files, plan redirects, and manage site errors

  • Check

    Use a variety of SEO tools to conduct an audience analysis and develop personas of your ideal buyer

您将获得的技能

Social MediaKeyword ResearchMarketingMathematical Optimization

第 2 门课程(共 6 门)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

完成时间大约为13 小时

建议:4 weeks of study, 1-3 hours/week...

英语(English)

字幕:英语(English), 巴西葡萄牙语, 土耳其语(Turkish)

教学大纲 - 您将从这门课程中学到什么

1
完成时间为 7 小时

Getting Started and Introduction to On-page SEO

11 个视频 (总计 66 分钟), 4 个阅读材料, 1 个测验
11 个视频
Meta Data and Meta Tags4分钟
Title Tags 10110分钟
Meta Descriptions Help Too!11分钟
A Note About Meta Keywords3分钟
URL Optimization6分钟
How to Use Heading Tags8分钟
Creating and Optimizing Unique Content8分钟
Analyzing a Website Using a Web Crawler5分钟
4 个阅读材料
A Note from UC Davis10分钟
On-Page SEO: Anatomy of a Perfectly Optimized Page15分钟
Blame the Meta Keywords Tag - Duane Forrester15分钟
The Basics of Search Engine Friendly Design & Development15分钟
1 个练习
On-page SEO Review20分钟
2
完成时间为 5 小时

Introduction to Off-page SEO

4 个视频 (总计 19 分钟), 2 个阅读材料, 1 个测验
4 个视频
Social Media: Help or Hinder?5分钟
2 个阅读材料
Growing Popularity & Links15分钟
Suggested Reading - How Social Media Helps SEO15分钟
1 个练习
Off-site SEO Review20分钟
3
完成时间为 6 小时

Introduction to Technical SEO

7 个视频 (总计 39 分钟), 2 个阅读材料, 1 个测验
7 个视频
The robots.txt File Protocol6分钟
Overcoming Pesky Error Codes6分钟
Redirects 1018分钟
404 Pages Best Practices5分钟
2 个阅读材料
The Beginner's Guide to Technical SEO: 7 Resources You Should Use15分钟
Art of SEO30分钟
1 个练习
Technical SEO Review20分钟
4
完成时间为 11 小时

Keyword Theory & Research

8 个视频 (总计 38 分钟), 1 个阅读材料, 2 个测验
8 个视频
Heads, Tails, and Long Tail Keywords5分钟
The Science of How Users Conduct Searches5分钟
Getting to Know Your Audience6分钟
Creating Your Ideal Buyers Persona6分钟
Course Summary and Wrap-up1分钟
1 个阅读材料
The Art of SEO30分钟
1 个练习
Keyword Theory & Research Review20分钟
4.7
264 个审阅Chevron Right

75%

完成这些课程后已开始新的职业生涯

62%

通过此课程获得实实在在的工作福利

来自Search Engine Optimization Fundamentals的热门评论

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Great introduction
(3)
Practical and applicable
(19)
创建者 AAJul 1st 2017

This is not a trivial subject. Nevertheless, I feel completely confident in my newfound knowledge of it. Not only that, but I am very motivated to keep going with the rest of the specialization now.

创建者 MYJun 10th 2018

this is amazing SEO course . i am first time learning about SEO . its really informative and help me to improve my skill. i really thanks to coursera to give this opportunity to learn this course.

讲师

Avatar

Rebekah May

SEO Manager & Lead SEO Instructor, Lead Qual
UC Davis Division of Continuing and Professional Education

关于 加州大学戴维斯分校

UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact....

关于 搜索引擎优化(SEO) 专项课程

This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task....
搜索引擎优化(SEO)

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