Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization.
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搜索引擎优化（SEO） 专项课程加州大学戴维斯分校课程信息
152,563 次近期查看
学生职业成果
46%
完成这些课程后已开始新的职业生涯
48%
通过此课程获得实实在在的工作福利
22%
加薪或升职
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
第 2 门课程（共 5 门）
可灵活调整截止日期
根据您的日程表重置截止日期。
完成时间大约为31 小时
英语（English）
字幕：阿拉伯语（Arabic）, 法语（French）, （欧洲人讲的）葡萄牙语, 中文（简体）, 意大利语, 巴西葡萄牙语, 越南语, 韩语, 德语（German）, 俄语（Russian）, 土耳其语（Turkish）, 英语（English）, 西班牙语（Spanish）, 尼泊尔语
您将学到的内容有
Complete a competitive analysis on a webpage
Interpret brand recognition through social media
Create sitemaps and robot.txt files, plan redirects, and manage site errors
Use a variety of SEO tools to conduct an audience analysis and develop personas of your ideal buyer
您将获得的技能
Social MediaKeyword ResearchMarketingMathematical Optimization
学生职业成果
46%
完成这些课程后已开始新的职业生涯
48%
通过此课程获得实实在在的工作福利
22%
加薪或升职
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
第 2 门课程（共 5 门）
可灵活调整截止日期
根据您的日程表重置截止日期。
完成时间大约为31 小时
英语（English）
字幕：阿拉伯语（Arabic）, 法语（French）, （欧洲人讲的）葡萄牙语, 中文（简体）, 意大利语, 巴西葡萄牙语, 越南语, 韩语, 德语（German）, 俄语（Russian）, 土耳其语（Turkish）, 英语（English）, 西班牙语（Spanish）, 尼泊尔语
提供方
加州大学戴维斯分校
UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.
教学大纲 - 您将从这门课程中学到什么
完成时间为 8 小时
Getting Started and Introduction to On-page SEO
Welcome to Week 1. This module will introduce you to On-page SEO. The lessons will start with introducing you to key areas of SEO so you’ll have a strong understanding of the differences amongst the strategies. Then we’ll dive into using On-page SEO techniques so that you’ll know how to optimize keywords in meta data as well as perform competitive analysis on a web page. By the end of this module, you’ll know how to identify meta-tags and use these to make recommendations for On-page SEO.
完成时间为 8 小时
11 个视频 （总计 66 分钟）, 4 个阅读材料, 1 个测验
完成时间为 5 小时
Introduction to Off-page SEO
Welcome to Week 2. This module will introduce you to Off-page SEO. While these strategies are more indirect than On-page SEO, they’re still important to maximize page authority. This module will clarify what Off-page SEO is as well as help you understand building links to your site and understanding brand recognition through social media. Once you complete this module, you’ll be able to understand link analysis as well as how social media can help improve your page authority.
完成时间为 5 小时
4 个视频 （总计 19 分钟）, 2 个阅读材料, 1 个测验
完成时间为 6 小时
Introduction to Technical SEO
Welcome to week 3! In the lessons that follow, you will take a close look at the third leg of a solid SEO Strategy: Technical SEO. You’ll see how important structural components like sitemaps, redirects and other components lay a foundation for your content that will help your site get noticed. By the end of this module, you should be able to define Technical SEO and explain some of the basic aspects of this strategy. As you begin creating sitemaps and robot.txt files as well as planning redirects and managing site errors, you’ll learn how to employ best practices in your Technical SEO strategy.
完成时间为 6 小时
7 个视频 （总计 39 分钟）, 2 个阅读材料, 1 个测验
完成时间为 12 小时
Keyword Theory & Research
Welcome to week 4! In this module, we are going to discover a variety of strategies for developing keywords for your site. This critical step is what helps direct your ideal buyer to the content that meets his or her needs. In the lessons that follow, we’ll learn about keyword theory and how understanding the common behaviors of web searchers can help you hone your list of keywords. We’ll also see how you can use a variety of SEO tools to conduct an audience and use this data to develop personas of your ideal buyer. Once you’ve completed this module, you should be able to craft a list of optimal keywords that will help get your site recognized.
完成时间为 12 小时
8 个视频 （总计 38 分钟）, 1 个阅读材料, 2 个测验
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来自SEARCH ENGINE OPTIMIZATION FUNDAMENTALS的热门评论
由 AA 提供Jun 30, 2017
This is not a trivial subject. Nevertheless, I feel completely confident in my newfound knowledge of it. Not only that, but I am very motivated to keep going with the rest of the specialization now.
由 MY 提供Jun 9, 2018
this is amazing SEO course . i am first time learning about SEO . its really informative and help me to improve my skill. i really thanks to coursera to give this opportunity to learn this course.
由 GH 提供Jun 23, 2016
Sometimes it's not important to be able to DO the subject, but just understand the language to ask the right questions. This was an informative and helpful insight into optimization fundamentals.
由 EO 提供Aug 7, 2016
Very interesting course. It took me through the basics of SEO for a website. I used the concepts thought in this course in my current job and it has helped me gain credibility from my supervisor.
关于 搜索引擎优化（SEO） 专项课程
This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task.
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