Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization.
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课程信息
78,195 次近期查看
您将学到的内容有
Complete a competitive analysis on a webpage
Interpret brand recognition through social media
Create sitemaps and robot.txt files, plan redirects, and manage site errors
Use a variety of SEO tools to conduct an audience analysis and develop personas of your ideal buyer
您将获得的技能
Social MediaKeyword ResearchMarketingMathematical Optimization
教学大纲 - 您将从这门课程中学到什么
周
1完成时间为 7 小时
Getting Started and Introduction to On-page SEO
Welcome to Week 1. This module will introduce you to On-page SEO. The lessons will start with introducing you to key areas of SEO so you’ll have a strong understanding of the differences amongst the strategies. Then we’ll dive into using On-page SEO techniques so that you’ll know how to optimize keywords in meta data as well as perform competitive analysis on a web page. By the end of this module, you’ll know how to identify meta-tags and use these to make recommendations for On-page SEO.
11 个视频 （总计 66 分钟）, 4 个阅读材料, 1 个测验
11 个视频
Introduction to On-page SEO48
Key Areas of SEO2分钟
Meta Data and Meta Tags4分钟
Title Tags 10110分钟
Meta Descriptions Help Too!11分钟
A Note About Meta Keywords3分钟
URL Optimization6分钟
How to Use Heading Tags8分钟
Creating and Optimizing Unique Content8分钟
Analyzing a Website Using a Web Crawler5分钟
4 个阅读材料
A Note from UC Davis10分钟
On-Page SEO: Anatomy of a Perfectly Optimized Page15分钟
Blame the Meta Keywords Tag - Duane Forrester15分钟
The Basics of Search Engine Friendly Design & Development15分钟
1 个练习
On-page SEO Review20分钟
周
2完成时间为 5 小时
Introduction to Off-page SEO
Welcome to Week 2. This module will introduce you to Off-page SEO. While these strategies are more indirect than On-page SEO, they’re still important to maximize page authority. This module will clarify what Off-page SEO is as well as help you understand building links to your site and understanding brand recognition through social media. Once you complete this module, you’ll be able to understand link analysis as well as how social media can help improve your page authority.
4 个视频 （总计 19 分钟）, 2 个阅读材料, 1 个测验
4 个视频
Off-site SEO Elements6分钟
Who is Linking to Your Content?6分钟
Social Media: Help or Hinder?5分钟
2 个阅读材料
Growing Popularity & Links15分钟
Suggested Reading - How Social Media Helps SEO15分钟
1 个练习
Off-site SEO Review20分钟
周
3完成时间为 6 小时
Introduction to Technical SEO
Welcome to week 3! In the lessons that follow, you will take a close look at the third leg of a solid SEO Strategy: Technical SEO. You’ll see how important structural components like sitemaps, redirects and other components lay a foundation for your content that will help your site get noticed. By the end of this module, you should be able to define Technical SEO and explain some of the basic aspects of this strategy. As you begin creating sitemaps and robot.txt files as well as planning redirects and managing site errors, you’ll learn how to employ best practices in your Technical SEO strategy.
7 个视频 （总计 39 分钟）, 2 个阅读材料, 1 个测验
7 个视频
Laying the Structural Foundation With Technical SEO2分钟
HTML Sitemap vs. XML Sitemap8分钟
The robots.txt File Protocol6分钟
Overcoming Pesky Error Codes6分钟
Redirects 1018分钟
404 Pages Best Practices5分钟
2 个阅读材料
The Beginner's Guide to Technical SEO: 7 Resources You Should Use15分钟
Art of SEO30分钟
1 个练习
Technical SEO Review20分钟
周
4完成时间为 11 小时
Keyword Theory & Research
Welcome to week 4! In this module, we are going to discover a variety of strategies for developing keywords for your site. This critical step is what helps direct your ideal buyer to the content that meets his or her needs. In the lessons that follow, we’ll learn about keyword theory and how understanding the common behaviors of web searchers can help you hone your list of keywords. We’ll also see how you can use a variety of SEO tools to conduct an audience and use this data to develop personas of your ideal buyer. Once you’ve completed this module, you should be able to craft a list of optimal keywords that will help get your site recognized.
8 个视频 （总计 38 分钟）, 1 个阅读材料, 2 个测验
8 个视频
Choosing the Right Keywords4分钟
Stages of Search7分钟
Heads, Tails, and Long Tail Keywords5分钟
The Science of How Users Conduct Searches5分钟
Getting to Know Your Audience6分钟
Creating Your Ideal Buyers Persona6分钟
Course Summary and Wrap-up1分钟
1 个阅读材料
The Art of SEO30分钟
1 个练习
Keyword Theory & Research Review20分钟
4.7
278 个审阅73%
完成这些课程后已开始新的职业生涯
60%
通过此课程获得实实在在的工作福利
来自Search Engine Optimization Fundamentals的热门评论
突出显示
Great introduction
(3)Practical and applicable
(19)This is not a trivial subject. Nevertheless, I feel completely confident in my newfound knowledge of it. Not only that, but I am very motivated to keep going with the rest of the specialization now.
this is amazing SEO course . i am first time learning about SEO . its really informative and help me to improve my skill. i really thanks to coursera to give this opportunity to learn this course.
讲师
Rebekah May
SEO Manager & Lead SEO Instructor, Lead QualUC Davis Division of Continuing and Professional Education
关于 加州大学戴维斯分校
UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.
关于 搜索引擎优化（SEO） 专项课程
This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task.
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