Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization.
提供方
加州大学戴维斯分校课程信息
112,140 次近期查看
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100% 在线
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完成时间大约为29 小时
英语（English）
字幕：英语（English）
您将学到的内容有
Complete a competitive analysis on a webpage
Interpret brand recognition through social media
Create sitemaps and robot.txt files, plan redirects, and manage site errors
Use a variety of SEO tools to conduct an audience analysis and develop personas of your ideal buyer
您将获得的技能
- Social Media
- Keyword Research
- Marketing
- Mathematical Optimization
可灵活调整截止日期
根据您的日程表重置截止日期。
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
完成时间大约为29 小时
英语（English）
字幕：英语（English）
提供方
加州大学戴维斯分校
UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.
授课大纲 - 您将从这门课程中学到什么
完成时间为 8 小时
Getting Started and Introduction to On-page SEO
Welcome to Week 1. This module will introduce you to On-page SEO. The lessons will start with introducing you to key areas of SEO so you’ll have a strong understanding of the differences amongst the strategies. Then we’ll dive into using On-page SEO techniques so that you’ll know how to optimize keywords in meta data as well as perform competitive analysis on a web page. By the end of this module, you’ll know how to identify meta-tags and use these to make recommendations for On-page SEO.
完成时间为 8 小时
11 个视频 （总计 65 分钟）, 4 个阅读材料, 1 个测验
完成时间为 5 小时
Introduction to Off-page SEO
Welcome to Week 2. This module will introduce you to Off-page SEO. While these strategies are more indirect than On-page SEO, they’re still important to maximize page authority. This module will clarify what Off-page SEO is as well as help you understand building links to your site and understanding brand recognition through social media. Once you complete this module, you’ll be able to understand link analysis as well as how social media can help improve your page authority.
完成时间为 5 小时
4 个视频 （总计 19 分钟）, 2 个阅读材料, 1 个测验
完成时间为 6 小时
Introduction to Technical SEO
Welcome to week 3! In the lessons that follow, you will take a close look at the third leg of a solid SEO Strategy: Technical SEO. You’ll see how important structural components like sitemaps, redirects and other components lay a foundation for your content that will help your site get noticed. By the end of this module, you should be able to define Technical SEO and explain some of the basic aspects of this strategy. As you begin creating sitemaps and robot.txt files as well as planning redirects and managing site errors, you’ll learn how to employ best practices in your Technical SEO strategy.
完成时间为 6 小时
7 个视频 （总计 39 分钟）, 2 个阅读材料, 1 个测验
完成时间为 10 小时
Keyword Theory & Research
Welcome to week 4! In this module, we are going to discover a variety of strategies for developing keywords for your site. This critical step is what helps direct your ideal buyer to the content that meets his or her needs. In the lessons that follow, we’ll learn about keyword theory and how understanding the common behaviors of web searchers can help you hone your list of keywords. We’ll also see how you can use a variety of SEO tools to conduct an audience and use this data to develop personas of your ideal buyer. Once you’ve completed this module, you should be able to craft a list of optimal keywords that will help get your site recognized.
完成时间为 10 小时
6 个视频 （总计 25 分钟）, 1 个阅读材料, 2 个测验
审阅
- 5 stars80.14%
- 4 stars16.94%
- 3 stars1.81%
- 2 stars0.37%
- 1 star0.72%
突出显示
"Great introduction " 在 3 条评论中
"Practical and applicable" 在 19 条评论中
来自GOOGLE SEO FUNDAMENTALS的热门评论
由 MY 提供Jun 9, 2018
this is amazing SEO course . i am first time learning about SEO . its really informative and help me to improve my skill. i really thanks to coursera to give this opportunity to learn this course.
由 MA 提供Dec 6, 2021
Super easy to follow! I recommend actually doing the practices, helps a lot. I had done research before this course and this helped me refine the details I needed to know for each part of SEO.
由 DK 提供Jun 6, 2020
It's a bit tricky to analyze everything with only the free tools at our disposal. It would be great to have a student discount for some of the SEO-tools that we need during this course.
由 HA 提供Mar 5, 2017
This course is really something, now i have a much clearer picture then i had before taking this course, i am feeling confident now. The way they designed the course, it is great.
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