课程信息

48,471 次近期查看

学生职业成果

62%

完成这些课程后已开始新的职业生涯

50%

通过此课程获得实实在在的工作福利

25%

加薪或升职
可分享的证书
完成后获得证书
100% 在线
立即开始,按照自己的计划学习。
可灵活调整截止日期
根据您的日程表重置截止日期。
中级

Have gone through the others courses within the SEO Specialization.

完成时间大约为47 小时
英语(English)
字幕:英语(English)

您将学到的内容有

  • Create an SEO Pitch

  • Prepare and perform a competitive analysis

  • Analyze and create a keyword map

  • Create a final report of your findings and recommendations for SEO and present your recommendations to your client

学生职业成果

62%

完成这些课程后已开始新的职业生涯

50%

通过此课程获得实实在在的工作福利

25%

加薪或升职
可分享的证书
完成后获得证书
100% 在线
立即开始,按照自己的计划学习。
可灵活调整截止日期
根据您的日程表重置截止日期。
中级

Have gone through the others courses within the SEO Specialization.

完成时间大约为47 小时
英语(English)
字幕:英语(English)

提供方

加州大学戴维斯分校 徽标

加州大学戴维斯分校

教学大纲 - 您将从这门课程中学到什么

1

1

完成时间为 11 小时

Getting Started and Milestone 1: Gauging a Site's Opportunity for Improvement

完成时间为 11 小时
2 个视频 (总计 9 分钟), 5 个阅读材料, 1 个测验
2 个视频
Milestone 1 Assignment Overview5分钟
5 个阅读材料
A Note from UC Davis10分钟
Identifying a Potential Client - Resources (Part 1)10分钟
Create an SEO Pitch - Resources (Part 2)30分钟
Develop Kickoff Questions - Resources (Part 3)20分钟
Kick-Off Questions Template1分钟
2

2

完成时间为 17 小时

Milestone 2: Initial Research Phase

完成时间为 17 小时
1 个视频 (总计 8 分钟), 6 个阅读材料, 1 个测验
1 个视频
6 个阅读材料
Developing a Persona - Resources (Part 1)30分钟
User/Buyer Persona Template1分钟
Performing Keyword Research - Resources (Part 2)40分钟
Keyword Research Example & Template1分钟
Conducting a Competitive Analysis - Resources (Part 3)50分钟
Keyword Competitive Analysis Template1分钟
3

3

完成时间为 12 小时

Milestone 3: Conducting a Content Audit and Technical Review

完成时间为 12 小时
1 个视频 (总计 8 分钟), 9 个阅读材料, 1 个测验
9 个阅读材料
Competitive Content Analysis (Part 1)30分钟
Competitive Analysis Template1分钟
Internal Content Audit - Resources (Part 2)30分钟
Internal Content Audit Template1分钟
Keyword Mapping - Resources (Part 3)50分钟
Keyword Mapping Template1分钟
Technical SEO - Resources (Part 4)20分钟
Error Tracking Template1分钟
Technical Audit Template1分钟
4

4

完成时间为 6 小时

Milestone 4: Presenting Your Findings

完成时间为 6 小时
2 个视频 (总计 6 分钟), 2 个阅读材料, 1 个测验
2 个视频
Project Summary1分钟
2 个阅读材料
Presenting Your Findings - Resources30分钟
SEO Audit Template1分钟

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常见问题

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