课程信息
4.8
46 ratings
15 reviews
SEO is a dynamic and growing career field that demands knowledge and skills in a variety of website optimization strategies and tactics in order to be successful. This course is designed to provide you with a solid foundation in SEO including the different elements comprising a website optimization client report, and arm you with skills you need to develop a tactical approach to SEO. Whether you have successfully completed the other courses in the Search Engine Optimization specialization or are taking just this course, this project is your chance to apply the knowledge you’ve acquired to practice important SEO tactics and optimize a site of your choice from the ground-up. You will identify optimization opportunities on a site and discover valuable tips for pitching your plan and managing your relationship with your client, you will then develop a customized SEO solution for the website you chose, and go through each of the major steps needed to execute your strategy including keyword research, competitive analysis, improving the site’s meta-data and on-page elements. Along the way, you will receive feedback through the peer review process. This community of fellow learners will provide additional input to help you refine your approach to SEO and present your findings to clients and management....
Globe

100% 在线课程

立即开始,按照自己的计划学习。
Calendar

可灵活调整截止日期

根据您的日程表重置截止日期。
Intermediate Level

中级

Clock

建议:2 hours/week

完成时间大约为12 小时
Comment Dots

English

字幕:English

您将学到的内容有

  • Check
    Develop a customized SEO solution for any website
  • Check
    Identify optimization opportunities on a client's site
  • Check
    Improving a site’s metadata and on-page elements
  • Check
    Manage effective client relationships
Globe

100% 在线课程

立即开始,按照自己的计划学习。
Calendar

可灵活调整截止日期

根据您的日程表重置截止日期。
Intermediate Level

中级

Clock

建议:2 hours/week

完成时间大约为12 小时
Comment Dots

English

字幕:English

教学大纲 - 您将从这门课程中学到什么

1

章节
Clock
完成时间为 11 小时

Getting Started and Milestone 1: Gauging a Site's Opportunity for Improvement

In this first milestone, you will identify a potential client’s website by using your skills to gauge a website’s opportunity for improvement and higher ranking. Once you have selected a website, you will create an SEO pitch to inform and persuade a potential client to adopt a new SEO strategy. Finally, you will develop a set of kick-off questions that will help gather the information you need to begin to develop your SEO strategy. ...
Reading
2 个视频(共 9 分钟), 4 个阅读材料, 1 个测验
Video2 个视频
Milestone 1 Assignment Overview5分钟
Reading4 个阅读材料
Identifying a Potential Client - Resources (Part 1)10分钟
Create an SEO Pitch - Resources (Part 2)30分钟
Develop Kickoff Questions - Resources (Part 3)20分钟
Kick-Off Questions Template1分钟

2

章节
Clock
完成时间为 17 小时

Milestone 2: Initial Research Phase

In this milestone, you will focus on the initial research required to begin optimizing a website. This milestone has three main activities including developing a buyer persona, conducting keyword research, and performing competitive research. These activities will help you identify your target audience, frame your keyword research, and gain insight into your competition. The information you gather from this research process will help you develop a successful strategy for the website. ...
Reading
1 个视频(共 8 分钟), 6 个阅读材料, 1 个测验
Video1 个视频
Reading6 个阅读材料
Developing a Persona - Resources (Part 1)30分钟
User/Buyer Persona Template1分钟
Performing Keyword Research - Resources (Part 2)40分钟
Keyword Research Example & Template1分钟
Conducting a Competitive Analysis - Resources (Part 3)50分钟
Keyword Competitive Analysis Template1分钟

3

章节
Clock
完成时间为 12 小时

Milestone 3: Conducting a Content Audit and Technical Review

In this third milestone, you’ll examine the content of your competitors’ sites through a content audit to better position your own SEO campaign. You’ll also conduct an internal content audit to compare your site to those of your competitors and identify areas for improvement. Also in this milestone, you will develop a keyword matrix to help you determine which keywords should be assigned to specific pages on your site. In the final part of the milestone, you’ll perform a technical review of the site to identify any technical factors that may impact the ranking of the website. Each of these activities is critical to On-Page SEO....
Reading
1 个视频(共 8 分钟), 9 个阅读材料, 1 个测验
Reading9 个阅读材料
Competitive Content Analysis (Part 1)30分钟
Competitive Analysis Template1分钟
Internal Content Audit - Resources (Part 2)30分钟
Internal Content Audit Template1分钟
Keyword Mapping - Resources (Part 3)50分钟
Keyword Mapping Template1分钟
Technical SEO - Resources (Part 4)20分钟
Error Tracking Template1分钟
Technical Audit Template1分钟

4

章节
Clock
完成时间为 6 小时

Milestone 4: Presenting Your Findings

In this final milestone, you will develop a comprehensive presentation representing all the work you have done throughout the course. Using a standard outline, you’ll create one cohesive Word document and present your findings, analysis, and recommendations to your peers. The final presentation will also include a video in which you present your case to a potential client or employer outlining how your SEO strategy will improve ranking and business. ...
Reading
2 个视频(共 6 分钟), 2 个阅读材料, 1 个测验
Video2 个视频
Project Summary1分钟
Reading2 个阅读材料
Presenting Your Findings - Resources30分钟
SEO Audit Template1分钟
4.8
Direction Signs

67%

完成这些课程后已开始新的职业生涯
Briefcase

83%

通过此课程获得实实在在的工作福利
Money

25%

加薪或升职

热门审阅

创建者 JHOct 30th 2016

If you want to be an expert in SEO and work in the field this is the series of courses to lean the craft.\n\nWhen you complete this course you will be ready to put your skills to work!

创建者 ASJul 11th 2017

Really enjoyed this course, it was consistent with everything I have learned in a professional SEO agency and taught many new things as well as provided good practical resources.

讲师

Rebekah May

SEO Manager & Lead SEO Instructor, Lead Qual
UC Davis Division of Continuing and Professional Education

关于 University of California, Davis

UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact....

关于 Search Engine Optimization (SEO) 专项课程

This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task....
Search Engine Optimization (SEO)

常见问题

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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