课程信息
7,200 次近期查看

第 6 门课程(共 6 门)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

中级

Have gone through the others courses within the SEO Specialization.

完成时间大约为12 小时

建议:2 hours/week...

英语(English)

字幕:英语(English)

您将学到的内容有

  • Check

    Create an SEO Pitch

  • Check

    Prepare and perform a competitive analysis

  • Check

    Analyze and create a keyword map

  • Check

    Create a final report of your findings and recommendations for SEO and present your recommendations to your client

第 6 门课程(共 6 门)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

中级

Have gone through the others courses within the SEO Specialization.

完成时间大约为12 小时

建议:2 hours/week...

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间为 11 小时

Getting Started and Milestone 1: Gauging a Site's Opportunity for Improvement

2 个视频 (总计 9 分钟), 5 个阅读材料, 1 个测验
2 个视频
Milestone 1 Assignment Overview5分钟
5 个阅读材料
A Note from UC Davis10分钟
Identifying a Potential Client - Resources (Part 1)10分钟
Create an SEO Pitch - Resources (Part 2)30分钟
Develop Kickoff Questions - Resources (Part 3)20分钟
Kick-Off Questions Template1分钟
2
完成时间为 17 小时

Milestone 2: Initial Research Phase

1 个视频 (总计 8 分钟), 6 个阅读材料, 1 个测验
1 个视频
6 个阅读材料
Developing a Persona - Resources (Part 1)30分钟
User/Buyer Persona Template1分钟
Performing Keyword Research - Resources (Part 2)40分钟
Keyword Research Example & Template1分钟
Conducting a Competitive Analysis - Resources (Part 3)50分钟
Keyword Competitive Analysis Template1分钟
3
完成时间为 12 小时

Milestone 3: Conducting a Content Audit and Technical Review

1 个视频 (总计 8 分钟), 9 个阅读材料, 1 个测验
9 个阅读材料
Competitive Content Analysis (Part 1)30分钟
Competitive Analysis Template1分钟
Internal Content Audit - Resources (Part 2)30分钟
Internal Content Audit Template1分钟
Keyword Mapping - Resources (Part 3)50分钟
Keyword Mapping Template1分钟
Technical SEO - Resources (Part 4)20分钟
Error Tracking Template1分钟
Technical Audit Template1分钟
4
完成时间为 6 小时

Milestone 4: Presenting Your Findings

2 个视频 (总计 6 分钟), 2 个阅读材料, 1 个测验
2 个视频
Project Summary1分钟
2 个阅读材料
Presenting Your Findings - Resources30分钟
SEO Audit Template1分钟
4.8
19 个审阅Chevron Right

57%

完成这些课程后已开始新的职业生涯

44%

通过此课程获得实实在在的工作福利

25%

加薪或升职

来自Website Optimization Client Report Project的热门评论

创建者 JHOct 30th 2016

If you want to be an expert in SEO and work in the field this is the series of courses to lean the craft.\n\nWhen you complete this course you will be ready to put your skills to work!

创建者 ASJul 11th 2017

Really enjoyed this course, it was consistent with everything I have learned in a professional SEO agency and taught many new things as well as provided good practical resources.

讲师

Avatar

Rebekah May

SEO Manager & Lead SEO Instructor, Lead Qual
UC Davis Division of Continuing and Professional Education

关于 加州大学戴维斯分校

UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact....

关于 搜索引擎优化(SEO) 专项课程

This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task....
搜索引擎优化(SEO)

常见问题

  • 注册以便获得证书后,您将有权访问所有视频、测验和编程作业(如果适用)。只有在您的班次开课之后,才可以提交和审阅同学互评作业。如果您选择在不购买的情况下浏览课程,可能无法访问某些作业。

  • 您注册课程后,将有权访问专项课程中的所有课程,并且会在完成课程后获得证书。您的电子课程证书将添加到您的成就页中,您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容,可以免费旁听课程。

还有其他问题吗?请访问 学生帮助中心