SEO is a dynamic and growing career field that demands knowledge and skills in a variety of website optimization strategies and tactics in order to be successful. This course is designed to provide you with a solid foundation in SEO including the different elements comprising a website optimization client report, and arm you with skills you need to develop a tactical approach to SEO.
提供方
加州大学戴维斯分校课程信息
48,471 次近期查看
学生职业成果
62%
完成这些课程后已开始新的职业生涯
50%
通过此课程获得实实在在的工作福利
25%
加薪或升职
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
可灵活调整截止日期
根据您的日程表重置截止日期。
中级
Have gone through the others courses within the SEO Specialization.
完成时间大约为47 小时
英语（English）
字幕：英语（English）
您将学到的内容有
Create an SEO Pitch
Prepare and perform a competitive analysis
Analyze and create a keyword map
Create a final report of your findings and recommendations for SEO and present your recommendations to your client
学生职业成果
62%
完成这些课程后已开始新的职业生涯
50%
通过此课程获得实实在在的工作福利
25%
加薪或升职
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
可灵活调整截止日期
根据您的日程表重置截止日期。
中级
Have gone through the others courses within the SEO Specialization.
完成时间大约为47 小时
英语（English）
字幕：英语（English）
提供方
加州大学戴维斯分校
UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.
教学大纲 - 您将从这门课程中学到什么
完成时间为 11 小时
Getting Started and Milestone 1: Gauging a Site's Opportunity for Improvement
In this first milestone, you will identify a potential client’s website by using your skills to gauge a website’s opportunity for improvement and higher ranking. Once you have selected a website, you will create an SEO pitch to inform and persuade a potential client to adopt a new SEO strategy. Finally, you will develop a set of kick-off questions that will help gather the information you need to begin to develop your SEO strategy.
完成时间为 11 小时
2 个视频 （总计 9 分钟）, 5 个阅读材料, 1 个测验
5 个阅读材料
A Note from UC Davis10分钟
Identifying a Potential Client - Resources (Part 1)10分钟
Create an SEO Pitch - Resources (Part 2)30分钟
Develop Kickoff Questions - Resources (Part 3)20分钟
Kick-Off Questions Template1分钟
完成时间为 17 小时
Milestone 2: Initial Research Phase
In this milestone, you will focus on the initial research required to begin optimizing a website. This milestone has three main activities including developing a buyer persona, conducting keyword research, and performing competitive research. These activities will help you identify your target audience, frame your keyword research, and gain insight into your competition. The information you gather from this research process will help you develop a successful strategy for the website.
完成时间为 17 小时
1 个视频 （总计 8 分钟）, 6 个阅读材料, 1 个测验
1 个视频
6 个阅读材料
Developing a Persona - Resources (Part 1)30分钟
User/Buyer Persona Template1分钟
Performing Keyword Research - Resources (Part 2)40分钟
Keyword Research Example & Template1分钟
Conducting a Competitive Analysis - Resources (Part 3)50分钟
Keyword Competitive Analysis Template1分钟
完成时间为 12 小时
Milestone 3: Conducting a Content Audit and Technical Review
In this third milestone, you’ll examine the content of your competitors’ sites through a content audit to better position your own SEO campaign. You’ll also conduct an internal content audit to compare your site to those of your competitors and identify areas for improvement. Also in this milestone, you will develop a keyword matrix to help you determine which keywords should be assigned to specific pages on your site. In the final part of the milestone, you’ll perform a technical review of the site to identify any technical factors that may impact the ranking of the website. Each of these activities is critical to On-Page SEO.
完成时间为 12 小时
1 个视频 （总计 8 分钟）, 9 个阅读材料, 1 个测验
9 个阅读材料
Competitive Content Analysis (Part 1)30分钟
Competitive Analysis Template1分钟
Internal Content Audit - Resources (Part 2)30分钟
Internal Content Audit Template1分钟
Keyword Mapping - Resources (Part 3)50分钟
Keyword Mapping Template1分钟
Technical SEO - Resources (Part 4)20分钟
Error Tracking Template1分钟
Technical Audit Template1分钟
完成时间为 6 小时
Milestone 4: Presenting Your Findings
In this final milestone, you will develop a comprehensive presentation representing all the work you have done throughout the course. Using a standard outline, you’ll create one cohesive Word document and present your findings, analysis, and recommendations to your peers. The final presentation will also include a video in which you present your case to a potential client or employer outlining how your SEO strategy will improve ranking and business.
完成时间为 6 小时
2 个视频 （总计 6 分钟）, 2 个阅读材料, 1 个测验
2 个阅读材料
Presenting Your Findings - Resources30分钟
SEO Audit Template1分钟
审阅
来自WEBSITE OPTIMIZATION CLIENT REPORT PROJECT的热门评论
由 JH 提供Oct 29, 2016
If you want to be an expert in SEO and work in the field this is the series of courses to lean the craft. When you complete this course you will be ready to put your skills to work!
由 AS 提供Jul 10, 2017
Really enjoyed this course, it was consistent with everything I have learned in a professional SEO agency and taught many new things as well as provided good practical resources.
由 PP 提供Dec 9, 2018
The comprehensive SEO Specialization course with a client's website optimization report project at the end of the course.
由 MM 提供Sep 19, 2017
excellent specialization. enjoyed and learnt a lot. thank you coursera and instructors.
常见问题
When will I have access to the lectures and assignments?
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What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.
Is financial aid available?
Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.
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